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Leveraging AI-Powered Prospecting for Sales Enablement Success
In this episode of The HubHeros Sidekick Strategy Show, George B. Thomas and Dave Meyer delve into the transformative world of AI-powered prospecting for sales enablement. They explore how AI prospecting differs from traditional methods, emphasizing its efficiency in generating targeted leads and enhancing sales processes. Dave highlights essential tools like ChatSpot and ChatGPT, offering a step-by-step guide for businesses to implement AI in their sales strategies. He stresses the importance of a tinkerer's mindset, the need for continuous learning, and the critical practice of verifying AI-generated content. The conversation underscores the potential of AI to revolutionize sales and marketing, urging professionals to embrace and experiment with these technologies to stay competitive and effective in their roles.
Who Is Dave Meyer?
Dave Meyer has more than 25 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada on behalf of companies including Google, HubSpot, Digital Summit and many others. Daveβs presentations include more than 400 webinars on topics like SEO, advertising, content marketing, and sales strategy.
Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications.
Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn. Daveβs company, BizzyWeb, helps B2B and Manufaturing businesses to drive and convert more leads through inbound marketing and sales enablement. BizzyWeb was named Small Business of the Year in 2018 by the Minneapolis Chamber of Commerce, and since 1999 has helped hundreds of clients Generate Buzz Without Getting Stung!
George is the "Chief HubSpot Helper" owner at George B. Thomas, LLCβhost of the HubHeroes podcast, Sidekick Strategies Expert Interviews podcast, and the Beyond Your Default podcast.
George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales and marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with an all-time high record-breaking 42+ HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing.
George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success!
In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.
Who Is George B. Thomas?