Help your humans flourish with HubSpot that actually works for them.

Sidekick Strategies builds systems that support humans, not overwhelm them.

HubSpot is powerful, but only if it’s set up with humans in mind. Too often, companies buy the tools but never unlock the results. That’s where we come in. We design, optimize, and coach so your team feels confident, your leaders see clarity, and your systems fuel growth instead of frustration.
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If HubSpot feels heavy, you’re not alone.

Most businesses never get the value they expect from HubSpot.

Data ends up scattered. Reports don’t tell the truth. Teams waste hours on manual work that HubSpot could automate. Sales and marketing lose alignment, and deals stall out. The worst part is the burden lands on one person, the admin, the owner, or the leader, who spends their days holding it all together instead of moving forward. That’s not how it should be.
HUbSpot Feel Heavy
HUbSpot as Sidekick
We make HubSpot work for humans, not the other way around.

Technology should serve your people, not drain them.

At Sidekick Strategies, we believe the human side of business comes first. Our role is to cut the clutter, simplify the systems, and design HubSpot around the way your team actually works. We don’t just hand you a tool and disappear. We partner with you so HubSpot becomes your steady sidekick, clear, reliable, and built to help your people flourish.
Here’s how we turn HubSpot into your sidekick.

Every business is different, but the need for clarity is the same.

Some clients come to us needing a clean setup that finally makes sense. Others need to repair a system that’s grown messy or out of control. Many need strategy, coaching, and training to make HubSpot stick with their people. Wherever you are, we meet you there. Then we build a system that works today and grows with you tomorrow.
Every business is different

Real results from real humans.

HubSpot should bring relief, not stress. Our clients prove it’s possible.
Working with George and his team at Sidekick Strategies has been amazing!He and his team are the first time in almost fifteen years that I've worked with a marketing professional and team where I actually feel like what we said we were going to do is getting done! They bring an energy and personality that is fun and easy to connect with. And they gently yet firmly guide my ideas to show me how to amplify the efforts and make it better. World class client service is found from these amazing human beings and I'm grateful to have them on my team!
Chris Middelton
Chris Middelton
Make Taxes Fair
What I love about George and his team is that they actually take the time to listen to where I'm trying to go, and comes back with solutions to make my vision happen. The insights that George has into Marketing, Workflows, CRM, and Problem Solving are second to none. George has my HubSpot working as true REVENUE source for my business, and I haven't been happier!
Mick Hunt
Mick Hunt
Mick Unplugged
I've been working with George B. Thomas for over two years at this point, and I don't know where we'd be without him. His mastery of HubSpot, combined with his thoughtful insight and marketing best practices, makes him a true powerhouse! No matter what I throw at him or the crazy ideas I have, he's always able to distill it down to an actionable plan that results in great success. I highly recommend George, he's a priceless asset to our team!
Victoria-Van-Horsen
Victoria Van-Horsen
INNOVATIVE PROBLEM-SOLVER
Because learning fuels flourishing.

We give away the playbook, not just the results.

Our resources are built to help you and your team sharpen skills and unlock HubSpot’s power. Whether you work with us today or down the road, these resources are here for you. Growth should be shared, not gate-kept.
Explore The Vault
Ready to build a HubSpot system your humans actually love?

You don’t need another quarter of scattered data and wasted energy.

Let’s build a HubSpot system that supports your people and fuels your business. One that gives you clarity, frees your team, and helps you flourish without the friction. The first step is simple. Let’s talk.

Book Your Free Strategy Call
scattered data
SideKick Kneeling
Humans who care, powered by HubSpot expertise.

Behind Sidekick Strategies is a team that believes growth starts with people.

We’re not just consultants. We’re a diverse crew of passionate, curious, and caring humans who love helping others flourish with HubSpot. Every conversation is a chance to understand your story, uncover your challenges, and design systems that make life lighter for your team. When you meet us, you’ll see we don’t just teach HubSpot. We partner with you to write a new chapter in how your business runs and grows.

Meet Our Team
Built for humans. Inspired by HubSpot.

What started small became something bigger than we imagined.

In 2022, this wasn’t supposed to be an agency. It was just me, helping a few businesses make sense of HubSpot. Then the energy of the inbound community pulled me deeper. I saw leaders, admins, and teams struggling, and I knew Sidekick Strategies could be more than a one-man mission. Today, we are a team committed to empowering every business to become the HubHero they’re capable of being. This story isn’t really ours. It’s yours. And we can’t wait to see where the next chapter takes you.

Read Our Story
George B Thomas Comic
Book Your Free Strategy Call

Let’s talk about your humans and your HubSpot.

This isn’t another sales pitch. It’s a chance to step back, share where you’re feeling friction, and get clarity on how HubSpot can actually support your people.