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Mastering Data Hygiene in HubSpot: An In-Depth Guide

This video features a discussion on the importance of data hygiene in marketing, particularly focusing on HubSpot users. The host, George, and guest, Jessica Palmeri, a lead HubSpot trainer, delve into the significance of maintaining a clean database to ensure marketing and sales effectiveness. Jess emphasizes the necessity of understanding why each contact is in your database, ensuring data cleanliness to enhance inbound marketing strategies, and utilizing HubSpot's capabilities to their fullest. They discuss common pitfalls, such as neglecting data hygiene, which can lead to ineffective marketing campaigns and potential legal issues. 

 

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Who Is Jessica Palmeri?

Jess is IMPACT's Lead HubSpot Trainer with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.

Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.

She’s active in the Certified HubSpot Trainer community and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.

George is the "Chief HubSpot Helper" owner at George B. Thomas, LLCβ€”host of the HubHeroes podcast, Sidekick Strategies Expert Interviews podcast, and the Beyond Your Default podcast.

George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales and marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with an all-time high record-breaking 42+ HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing.

George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success!

In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.

Who Is George B. Thomas? 

George B Thomas Motivational Professional Speaker

 

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Jessica dropped some serious knowledge bombs during this event.