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Prospect to Customer, The Art of Journey Mapping and HubSpot

 

In this episode of The HubHeroes Sidekick Strategies, George B. Thomas and Tasha discuss journey mapping in HubSpot, focusing on lifecycle stages, lead statuses, and deal stages. Tasha, an expert in HubSpot implementation, emphasizes the importance of categorizing and nurturing leads through their journey, advising against over-customizing lifecycle stages without a clear strategy. She highlights the use of lead statuses for pre-deal activities and the transition to deal stages when a lead becomes a sales opportunity. The integration of these elements through workflows is crucial for a seamless customer journey. Tasha also shares a success story involving quiz marketing and educational content leading to high conversion rates. She recommends utilizing HubSpot Academy and provides a Miro board template for practical application, emphasizing the need for a strategic approach and teamwork in journey mapping.

 

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Who Is Tasha Dal Bianco?

Initially gaining a degree in education, Tasha fell into marketing specifically HubSpot’s marketing hub over seven years ago now and found an untapped passion for it and has never looked back.

Transferring that love for teaching and learning Tasha is the lead HubSpot Implementation Specialist RedPandas a HubSpot certified trainer and takes great pleasure in being apart of her client’s HubSpot journey.

Tasha is a protective mum to her precious Jack Russel cross Pugs (Jugs) Bobo and Ellie, has a terrific 2 year old daughter Zoe, enjoys camping, and has had 3 amateur boxing fights and remains undefeated.

George is the "Chief HubSpot Helper" owner at George B. Thomas, LLCβ€”host of the HubHeroes podcast, Sidekick Strategies Expert Interviews podcast, and the Beyond Your Default podcast.

George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales and marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with an all-time high record-breaking 42+ HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing.

George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success!

In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.

Who Is George B. Thomas? 

George B Thomas Motivational Professional Speaker

 

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Tasha dropped some serious knowledge bombs during this event.