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Sales Success: Mastering Sales Prospecting and Target Accounts

 

In this episode of The HubHeroes Sidekick Strategy Show, George B. Thomas and Will Smith delve into the nuances of sales prospecting and targeting accounts within the sales process. They differentiate between old-school prospecting methods and modern, data-driven approaches, emphasizing the importance of being a helpful human rather than just pitching. Will highlights the evolution from broad prospecting to focused target accounts, advocating for a collaborative team approach and long-term relationship building. They discuss how HubSpot can streamline these efforts, offering features like website visits tracking and buying roles assignment to enhance alignment, engagement, and team deployment. Will advises sales professionals to stay adaptable, continuously challenge assumptions, and choose learning resources that align with their habits for consistent growth.

 

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Who Is Will Smith?

Will is a Certified HubSpot Trainer with a track record of 100+ companies successfully onboarded to the HubSpot platform. Will came into the world of integrated digital marketing in 2018 equipped with decades of invaluable high school teaching experience, which helps him create and deliver engaging training programs that guide HubSpot clients to getting the most out of their HubSpot investment.

Will has spoken at HubSpot’s annual INBOUND conference, delivering a Deep Dive Session about how to successfully onboard and manage organizational change when implementing the HubSpot Marketing and Sales Hubs. When Will isn't HubSpot-ing, he is doing the "musician thing" on the weekend, volunteering at his church, or simply having a good time with his wife (Christie) , 3 kids (Nick, Grace & Rob), and 2 dogs (Athena and Sidney).

George is the "Chief HubSpot Helper" owner at George B. Thomas, LLC—host of the HubHeroes podcast, Sidekick Strategies Expert Interviews podcast, and the Beyond Your Default podcast.

George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales and marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with an all-time high record-breaking 42+ HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing.

George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success!

In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.

Who Is George B. Thomas? 

George B Thomas Motivational Professional Speaker

 

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Will dropped some serious knowledge bombs during this event.
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