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Transform Your Website into a Trust-Building Machine: 6 Key Areas to Focus On
In this episode of The HubHeroes Sidekick Strategy Show, George B. Thomas and Vin Gaeta discuss the importance of building trust through your website. They emphasize that a website should not just be a "sexy brochure" but a tool that actively builds trust with potential customers. Vin highlights six key areas to focus on for trust-building: team buy-in and alignment, content and messaging, user experience, conversions, data and analytics, and SEO. He stresses the importance of creating content that is helpful and user-focused, ensuring a good user experience, and utilizing data to inform decisions. Vin also touches on the significance of self-selection tools on websites, allowing users to navigate their buying journey independently. The overarching message is that your website should serve your users and help build trust, ultimately leading to more revenue and opportunities for your business.
Who Is Vin Gaeta?
Vin has been successfully implementing creative sales and marketing strategies, building long-lasting relationships, and guiding the process for successful website builds since the early days of IMPACT.
As Head of Web Strategy, he helps companies create easy-to-manage websites and trains them on the specific areas to focus on that drive real revenue growth from your site.
In his free time, you can find him spending time outdoors with his wife and two daughters, collecting comic books, and playing video games. Did we mention he's a huge geek?
George is the "Chief HubSpot Helper" owner at George B. Thomas, LLCβhost of the HubHeroes podcast, Sidekick Strategies Expert Interviews podcast, and the Beyond Your Default podcast.
George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales and marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with an all-time high record-breaking 42+ HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing.
George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success!
In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.
Who Is George B. Thomas?