Automagical✨ HubSpot Marketing Automation Solutions
Yes, we said “automagical,” because when you nail HubSpot marketing automation, it feels less like strategy and more like magic! With a few deft flicks of your automation wand, your team can be more profitable and productive than ever.
Transform Your Business with Automagical HubSpot Marketing Automation
Sidekick Strategies provides a powerful HubSpot marketing automation service that boosts your marketing success and efficiency. With their advanced tools, you can automate tasks, tailor customer experiences, and base decisions on solid data. They offer services like custom automation, lead nurturing, and campaign management, all supported by a team of HubSpot-certified professionals focused on delivering tangible results for your brand.
Marketing Automation by the Numbers
Almost two decades later, social media is still a marketing powerhouse, even if the landscape has become more complex.
91% of marketers say automation helps them achieve their objectives.
Marketers who use automation are 46% more likely to say their strategy is effective.
51% of CMOs say automation improves accountability between sales and marketing.
64% of B2B companies say marketing automation improves overall process efficiency.
59% of companies say they aren’t maximizing the potential of their automation platform.
91% of marketers say demand has radically increased from other teams for automation.
Don’t Settle for Inbound Average, Be Extraordinary
For more than two decades, we’ve seen how strategically designed and implemented HubSpot marketing automation can totally transform businesses from the inside out.
Streamlined Efficiency
Imagine not having to manually manage your marketing tasks. Imagine you can automate your work (emails, workflows, lead nurturing, internal notifications, and more) with precision and efficiency. Truly working smarter (and not harder) is possible with HubSpot.
Personalized Journeys
Your prospects and customers don’t consider personalization a “nice-to-have” perk. They consider it an absolute necessity. From the first “hello” to the final “thank you,” HubSpot makes personalizing every touchpoint of the customer journey with your brand a cinch.
Data-Driven Decision-Making
Making marketing decisions based on hunches and assumptions is a quick way to tank your ability to get consistent traffic, leads, and sales results. HubSpot’s robust analytics and reporting capabilities empower you to make data-driven decisions in real-time you can count on.
Why HubSpot Marketing Hub?
Yes, there are a lot of options out there for marketing automation. But there’s a reason we’re head over heels for HubSpot … and have been for more than a decade!
All-in-One Solution
Blogging, email marketing, landing pages, premium content offers, SEO strategy, social media publishing, automated workflows, calls-to-action, conversion forms, campaigns, and more! You truly can have it all under one digital roof with HubSpot, rather than having to connect multiple platforms together with unreliable integrations.
Real-Time Reporting
HubSpot provides out-of-the-box and custom dashboard reporting capabilities globally across all your marketing efforts and across your individual tools. With HubSpot in your corner as a marketer, you’ll have an unprecedented amount of powerful data intelligence at your fingertips. Data-driven insights? Coming right up!
Native Apps + Integrations
HubSpot integrations provide you with so much more than just the ability to connect different systems. Their true power is their ability to unlock potential for growth, increase performance potential, and create exceptional customer experiences. HubSpot’s App Marketplace is packed with ways to supercharge your ability to get results.
Sales + Marketing Alignment
HubSpot is a powerhouse when it comes to creating tools and solutions that unify your two most important departments — marketing and sales. The Marketing Hub in particular makes it easy for your team to implement effective sales qualifying activities (lead scoring, nurturing, workflows, and more) in a way that is consistent and scalable.
Intuitive + Easy to Use
Do you need to invest time and resources into HubSpot education to make the most of it? Yes, but here’s what’s amazing about HubSpot. While there are strategies and best practices to master, the platform itself is wildly intuitive and easy to use – meaning your marketers don’t need to be web developers or tech experts to use it with confidence.
Support + Knowledge Base
HubSpot is not only a leader in marketing automation technology, it is also a model of how organizations can selflessly empower their customers with insanely actionable education and support options. Between HubSpot Academy and their international customer support options, you’ll never feel adrift or lost in the inbound sea.
Sidekick Strategies + HubSpot = Automagic✨
What is our HubSpot marketing automation process? Great question!
Discovery + Goals
First, we get to know you and your business, including your current needs, goals, and challenges. We also dive into the details of your ideal customers.
Interactive Mindmap
We love this step! Based on our findings, we visually map out where you are now, where you’re going, and how we’ll use HubSpot to get there!
Detect + Diagnose
If you’ve been using automation (HubSpot or otherwise!), we will evaluate your current setup for opportunities, threats, and weaknesses.
Implement + Iterate
Next, we get down to work of creating automation automagic, no matter what it entails – migrations, data hygiene, tool setup, templates … we cover it all.
HubSpot Marketing Automation Examples
There are so many ways we empower brands to realize their greatest potential with HubSpot marketing automation … but here are a few of our favorite HubSpot automagic tricks!
Custom Automation
We do more than get you “using HubSpot.” We help you wrap HubSpot around your business with deep customization to your needs and goals.
Lead Nurturing
You can generate leads, but those leads are only valuable if you know how to nurture them. We make it easy to turn HubSpot leads into excited customers.
Campaign Management
From campaign strategy and setup in HubSpot, to execution and reporting, we’re your campaign partner in crime, by your side every step of the way.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Start Your Marketing Automation Journey
Redefine what’s possible with your inbound marketing success with Sidekick Strategies and HubSpot! Schedule a time to talk with us, we’re excited to see if we’re the right partner to help you make an impact.
LET'S GET AUTOMAGICALMarketing Automation FAQs
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What is marketing automation?
Marketing automation refers to technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Examples of marketing automation platforms (other than HubSpot) include MailChimp, Marketo, and Pardot.
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How does marketing automation benefit my business?
It increases efficiency by automating repetitive tasks, enhances customer engagement through personalized communication, and provides valuable insights through data analytics.
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Can marketing automation help with lead generation?
Absolutely. It helps in identifying potential leads, nurturing them with targeted content, and scoring them to prioritize for sales efforts.
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Is marketing automation only for email marketing?
No, it extends beyond email to include social media, SMS, content marketing, and more, offering a holistic approach to digital marketing.
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How does marketing automation personalize customer experiences?
It uses customer data to tailor messages and offers, ensuring that communications are relevant to each individual's preferences and behaviors.
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Can small businesses benefit from marketing automation?
Yes, marketing automation is scalable and can be highly beneficial for businesses of all sizes, including small businesses looking to grow efficiently.
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How does marketing automation integrate with CRM systems?
Marketing automation can seamlessly integrate with CRM systems, ensuring a unified approach to managing customer interactions and data.
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What kind of analytics does marketing automation provide?
It offers insights into campaign performance, customer engagement, conversion rates, and overall marketing effectiveness.
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Is marketing automation expensive?
The cost varies based on the platform and the scale of use, but there are options available for different budgets, and the ROI often justifies the investment.
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How does marketing automation impact sales?
It aligns marketing and sales efforts, nurtures leads until they are sales-ready, and provides sales teams with valuable insights, leading to more effective sales strategies.
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Can I customize marketing automation for my specific industry?
Yes, marketing automation platforms are highly customizable to cater to the specific needs and challenges of different industries.
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How does marketing automation save time?
By automating repetitive tasks like email sending, social media posting, and lead nurturing, it frees up time for strategic planning and creative tasks.
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Will marketing automation replace my marketing team?
No, it's a tool to assist your team. It automates mundane tasks, allowing your team to focus on strategy and creative aspects.
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How does marketing automation handle data privacy?
Reputable marketing automation tools are designed with data privacy and security in mind, complying with regulations like GDPR. You should consult individual vendors for their specific approaches to compliance, data privacy, and GDPR, but HubSpot (in our extensive experience) does a great job in this area.
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Can marketing automation support customer retention?
Yes, by providing personalized experiences and timely communication, it helps in maintaining customer satisfaction and loyalty. It also makes it easy to publish service-oriented content.
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How long does it take to see results from marketing automation?
Results can vary, but typically, businesses start to see positive changes within a few months of consistent use.
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What skills are required to manage marketing automation tools?
Basic technical skills are helpful, but most platforms are user-friendly, and many agencies offer support and training.
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How does marketing automation fit into an overall marketing strategy?
It should be integrated as a key component of your overall strategy, enhancing and streamlining your marketing efforts.
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Can marketing automation help with content marketing?
Yes, it can schedule and distribute content, track engagement, and provide insights to refine your content strategy.
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What should I look for when choosing a marketing automation platform?
Consider factors like ease of use, integration capabilities, features offered, scalability, and customer support.