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2 min read

How to create content like a freakin' human and not a corporate robot (HubHeroes, Ep. 43)


I am so excited about this week's episode topic β€” the absolute mission-critical necessity of creating content like a human, because the days of being able to phone it in with sterilized, corporate robot speak are long gone, my friends.

That's right! You see, back in the day, when inbound was still a fairly fresh concept about 10 years ago, it was much easier to climb to the top of content ROI mountain ... mostly because if you were out there creating content, there was a good chance your industry competitors weren't. Or at least a meaningful number of them weren't, anyway.

Today, it's a totally different story – and thank freakin' goodness for that. I don't care if you're B2B or B2C or B2WHATEVER acronym you want to call it. It's time to start sounding like a human in your content.

Seriously, no excuses. By the end of this episode, you're realize that it doesn't matter what you do or what you sell, you can and MUST step it up and bring your A+ humanity game to content you create going forward. It's time to stop phoning it in with "anyone could have written this" blog articles.

It's time to realize you're actually human beings attempting to help other human beings solve their most pressing challenges or achieve their biggest goals β€” and they can't do it alone. They need you. And they need you at a time when consumers are demanding more authenticity from you than ever.

So, are you ready to step up?

Are you ready to learn about WHY creating authentically human content is so important to your business today, as well as HOW to do it? If so, you're in the right place, so let's dig in!

What we cover in this episode

  • Why is being human in your content more important than ever right now?
  • We love to talk about MINDSETS on this podcast, and I'd love to hear from y'all – what are the MINDSETS folks need to have going into a human-centric content strategy?
  • What do you say to those folks who think it's not possible for their industry, either because the subject matter is too boring, subject to compliance, or other complicating factors?
  • Will consumers actually accept us as whole-ass humans in our content? Doesn't that potentially undermine our legitimacy as experts? 
  • What does really great human content look like?
  • Is creating human actually a profitable move?

Extra resources

HubSpot Training with George B Thomas