Liz Moorehead
There's probably a great way for my elder millennial self to make some sort of inbound analogy about content, CTAs, milkshakes, and which of those things brings all the boys to the yard, but I can't figure out which one is the milkshake.
Needless to say, somehow we've gone more than 50 episodes without talking about the most powerful HubSpot feature that basically makes the whole inbound flywheel run. Because there are no conversions — website visitors into contacts, contacts into qualified leads, and so on — without a call-to-action.
Recently, HubSpot rolled out a massive overhaul to the CTA tool that is both modernizing and utterly refreshing:
Image courtesy of HubSpot
And here's another sneak peek from your pal, George:
We're going to talk about what those changes are, don't you worry — but we're also going to be digging into some deeper questions.
Are CTAs still effective? What does a great CTA strategy look like? And what are some of the horror stories we've seen from the inbound frontlines, as well as what could be possible with these new changes on the horizon?
Strap in, folks! It's gonna be a fun one!
What We Talked About
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What has changed with the HubSpot CTA tool? George gives us all the details!
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Why are these changes good? We talk about the good, the bad, and the ugly of the old school legacy HubSpot CTAs...
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Are CTAs even relevant anymore?
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What are the mindsets folks need to have going into creating and placing CTAs?
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Where do you think most folks go wrong with their CTA strategy?
- What are the CTA copywriting tips and tricks I recommend most?
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Given the new features of HubSpot CTAs, what are the best practices and tactics folks need to keep in mind? Are there ways folks could be thinking about CTAs that they may not be right now?
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What are the most creative way's we've seen others use CTAs?
And so much more ...
Additional Resources
- What is an in-house HubSpot Super Admin? And do you need one? (HubHeroes)
- Inbound physics: Back to the inbound flywheel (HubHeroes)
- The ultimate HubSpot workflows-a-palooza crash course (HubHeroes)
- What is HubSpot really, and what are you missing about it?
- Why go HubSpot Marketing Hub? (HubHeroes)
