HubSpot Marketing Studio and Campaigns Deep-Dive

If your world feels like data silos, confusing strategies, and blind spots, this is your way out. HubSpot Marketing Studio pulls planning, production, and measurement into a single flow. You can outline the customer journey, create assets with AI, and keep everything connected to one Campaign for clean attribution and easier reporting. 

What actually changed from “old” Campaigns

• One canvas, many assets. You add pages, forms, CTAs, emails, ads, social posts, notes, and even external pages onto a visual board. You can assign owners and due dates right on the card. The Campaign still ties everything together for analytics.

• AI-assisted setup. You can start with a prompt and let HubSpot pre-fill Campaign basics like name, goal, audience, and suggested assets, then edit from there. Turn on AI features in settings to use it.

• Less tool switching. Build and ship in one workspace rather than bouncing between isolated tools.

• Calendar and board views. Plan dates, move work through stages, and keep team tasks visible.

How Marketing Studio and Campaigns work together

Think of Campaigns as the container for attribution and reporting, and Marketing Studio as the place you plan and produce the work. You still tag assets to a Campaign so performance rolls up. You just do it faster and more visibly inside Studio.

Plan it like a pro: a simple build flow

1. Create a Campaign in Marketing Studio. Add the brief, goal, audience, timeframe, and budget. Let AI suggest initial assets if helpful.

2. Map the journey on the canvas. Drop in your landing page, form, pop-up CTA, email, ads, and social posts. Draw connections so your team sees the flow at a glance. Assign owners and due dates on each card.

3. Bring in brand voice data. Use HubSpot’s Brand settings so AI-generated copy matches your voice across every asset. Super Admins can set this up under Content > Brand. 

4. Publish and monitor. Keep the Campaign as your source of truth for performance and iterate from the same workspace.

Seeing what works: analytics and journeys

You can still use Campaign analytics to measure the collective impact, and you can layer in Customer Journey reports to see how people move from step to step. HubSpot is actively improving journey building and even offers a pathfinder that helps define stages with less manual setup. This tightens your loop from plan to performance to optimization.

Episode Transcript

George B. Thomas: That's right. It is time to activate those powers. I'm super excited because, well, Liz isn't here. That's not why I'm excited.

Chad Hohn: not exciting.

George B. Thomas: Liz is not here and we get to do whatever it is that we want to do today. There is no herding of the cats or herding of the cool ones that are the host of this show.

Um, by the way, I did start out this show with describing Max had these cool glasses upside down on his ball cap. Why am I doing that? Because if you're listening to this, you can continue to listen to this. It's fine. You'll probably get it. But this is what we would classify as maybe a more visual version of the, uh, hub Heroes Podcast.

And so we're gonna put this also up on our YouTube channel, so you can go to the Sidekick Strategy YouTube channel. Uh, heck, we might even try to put it like on LinkedIn or something, but I'm sure that there's probably some like length, uh, not able to do that, but, but, but we'll put at least links to the YouTube channel on LinkedIn.

As well, which then it won't get viewed. Anyway, I digress. That is not why we're here. We are here to talk about, um, what some of you might still know as campaigns,

Max Cohen: Wait, wait, wait,

George B. Thomas: yeah, yeah. What

Max Cohen: Do you, do you wanna know why I wear my sunglasses upside down?

Chad Hohn: I do, I I think it's to protect, uh, what's the, over, under on Is there to protect the logo from UV light from his hat?

George B. Thomas: Oh. Oh. Are you protecting your hat?

Max Cohen: no,

George B. Thomas: Oh,

Chad Hohn: Okay.

Max Cohen: I'm, you wanna know the honest truth.

George B. Thomas: Yeah.

Max Cohen: I'm here to play ball George.

George B. Thomas: Oh, there we go. There

Max Cohen: to play ball. Like just that, just just the, just the end. End of statement. I'm here to play ball.

George B. Thomas: Well, there you go. All right. Well, max is here to play ball. Uh, some of I love it. Some of you might still call this campaigns. Because it's not everywhere. Not everybody knows about this. Um, some ultra nerds, uh, saw it coming, saw it in beta, um, have had an opportunity to play with it. But, um, Chad, why don't you just kind of talk about what you're gonna talk about and share and the conversation that all three of us are gonna have.

And, uh, we'll just go from there.

Chad Hohn: well, I'll be, you know, driving through, uh, the marketing studio, and Marketing Studio is the new home for campaigns. It's kind of like, you know, a Miro board or a Lucid chart. Had a baby with campaign assets, basically. And then, yeah,

George B. Thomas: So, so Chad, for those folks who are listening or watching this and they're used to HubSpot campaigns

Chad Hohn: Mm-hmm.

George B. Thomas: the process of going in and creating a campaign, um.

Chad Hohn: Mm-hmm.

George B. Thomas: What has changed? Is there a biggest like mental hurdle that you've seen humans have to get over and then they get the I get it moment, or like, talk me through that.

Chad Hohn: Maybe, um, maybe we can get your guys' feedback. Having used campaigns traditionally more, 'cause I've always had a hard time getting my teams to properly adopt campaign to be completely honest. Uh, just because like. The way you used to do it was you would create a campaign, add some information about what it's for and the stuff, and then you would, you know, add assets to the campaign so that the tracking could occur.

This allows you to jump in before you're even ready to actually build all those things and plan and ideate the customer journey, if you will. And you can leverage AI if you'd like to pre-build some of the layout. Um, or you could just get in there and do it yourself and it gives you a bit of a visual with.

Tasking and assignment, which all could be done in campaigns before, but it was under a lot more menus and a little more tedious,

George B. Thomas: so, so let me dig in before you start sharing the screen and we start talking as a, a team around this and where we, where our brains go. First of all, you said ai, which kind of gets exciting 'cause. Listen, HubSpot AI is getting good. If you've been a person who's

Chad Hohn: It's getting good.

George B. Thomas: like it's getting, it's, it's getting really good.

Ladies and gentlemen, I'm just, and, and listen, I've, I've been the guy who's kind of been a little bit of a pseudo HubSpot AI hater because my other AI assistants are really great, but I've been watching, like some of the stuff I've been able to build and it's, it's nuts, but. Chad, you said these words. Um, historically I haven't been able to get my teams to really use campaigns.

Now, usually when somebody says historically, it's because that history is no longer true. So, so, so talk to me through the world or the kind of enlightening moment where you're like, wow, they're diving into this, which,

Chad Hohn: Yeah, I mean, I gave my, my, uh, team at my new company, uh, a an overview of how to create a campaign with the visual builder. I did one with them, so it was more like a watch one. They did a watch one, and then I was in the room with them for a do one where they started to do it. They just duplicated my last campaign and they've made multiple additional campaigns since on their own through the marketing studio.

So like my portal now has campaigns with forms and CTAs and pop-up CTAs that lead to, from an external website page to, you know, to that form conversion, uh, to a meeting link. You know, through to a document or with multiple entry points for advertising, like a LinkedIn ad and you know, a social post and stuff like that.

Like it's all of the attribution that you used to be able to add to campaigns that you had to build the map in your brain before. With this tool, it allows people to see it. So th those non naturally visionary people or the non naturally, like really understand how it's built under the hood, those people can understand why it's important.

Oh, that makes sense. I see how it's going through the funnel here, right?

George B. Thomas: Yeah, so, so I wanna uncover one thing and then Max I'm gonna flip you 'cause I'm super curious where your brain is right now. But I wanna also just say. I think Chad, you might have uncovered a little bit of a super admin like HubSpot, super admin nugget. Um, you explained like I showed one, then they did one, and then they're off to the races.

And if you're a super admin listening or watching this, do you have a process of new tool shows up at HubSpot? We show one. They do one now go. 'cause I think that's very interesting. Um, what that does to the human brain in, in that kind of cycle that you might be building. Max, where is your brain right now before we dive in and, and Chad starts to kind of like blow everybody's mind on this marketing studio tool.

Max Cohen: Yeah, I mean, I, excuse me. I always look back to the campaign stool. Um. As like, I think one of the tools that any, if you were a heavy marketer, marketing hub user, right? And you weren't using it, I feel like you were leaving a lot on the table. Right. Um, and the way that I always explain it to people, I was like, listen, when you build, I guess what we'll colloquially refer to as like a campaign.

Inside of HubSpot, which would be a collection of all these different assets that you can build. Right? It's really difficult to see like how they all work together unless you tie it all together in a campaign. Right. And like, I don't know if like, I, I mean I'm sure the, the power users out there understood this, but like, you know, the new marketing hub users I think didn't really kind of understand like its base simplicity was like, listen, yes.

The universal truth is you build a lot of things in HubSpot that are supposed to somehow work together. Right. But it's really difficult to see if they're working together by going to a bunch of individual analyze pages and like see how the things are kind of performing as a singular entity, right? Not tied together and. The, I think the, the beautiful thing about a campaign is that like you could see all that stuff on a single pane of glass and understand without jumping into 40 different places in the tool, how these things are kind of like working together. And it was very much for a while I think the glue that held together all these different things you could possibly build inside of Marketing Hub and now content hub and, and things like that.

Right. The thing that I'm like. I think the biggest place that they kind of like missed for so long was they never used the campaigns tool, at least I don't think to any real capacity as an opportunity to teach people how to use all these things together and coordinate all these different assets and stuff that you're building.

Right. And I'm unsure if this new marketing studio exactly does that. Right. Like it may. Put things together that way, if you like, build it with ai. Right. But like, something I would've like loved to see them do was again, have this more sort of like visual sort of layout that showed how everything was linking together and how certain things sat on certain things.

Right. Because like, you know, you look at something like a landing page and you look at something like a form, well those kind of become the same thing when you put 'em together. Right. But like there wasn't really a way to kind of like. Teach people that or indicate that or make that connection. Right?

Chad Hohn: think you're gonna like this Max. I think you're gonna

Max Cohen: listen, I'm excited to see it. Right? Um, so

Chad Hohn: I think you're ready to play ball.

Max Cohen: I'm ready to play ball. Dude. Let's have a ball game.

George B. Thomas: dig in and, and show what happens. Uh, 'cause let's do this, Jed, you, let's start maybe from scratch, right? And just make some stuff up. And then maybe if we have time towards the end of this, I'm gonna open up a campaign that had already been created and had been at being added to, and show what HubSpot just automagically does.

If, like, if you're sitting here and you're like, well, what about my historical campaigns? I'll show kind of what happens there. Yeah.

Chad Hohn: Yeah. Alright, so I got a marketing studio open here. Now they have a video demo, so if you want to check that out, feel free to check that out. Everybody has this. If you just simply go to the little marketing megaphone icon and um, you jump into Marketing Studio, this will be the homepage and, you know,

George B. Thomas: Serious question. Do you rock the sidebar like that all the time in HubSpot?

Chad Hohn: because I like screen real estate.

George B. Thomas: See, see, I'm, I'm old as dirt then, because I have to have mine open.

Max Cohen: Dude, me too.

George B. Thomas: like, I, I just can't do the icon thing for some reason anyway. Not why we're here. Uh, actually, actually, if you're watching this on YouTube, or if you're listening to this on a podcast episode, go to a place where you can comment.

It could be my email, it could be my LinkedIn, it could be on the YouTube. Uh, I wanna know, uh, icon or menu, uh, words like what kind of human are you, what, what kind of are you icons or menu? Okay. Go ahead and put it

Max Cohen: we just, can we just take a second, can we just take a second to just, uh, bask in the, uh, fact that they changed the navigation to literally exactly what I told them to

George B. Thomas: I mean,

Max Cohen: just saying, just saying Act I, the, the legend

George B. Thomas: Okay,

Max Cohen: Prank 'em, John.

George B. Thomas: sorry. Sorry. See, this is why we need Liz. Okay, let's, let's dive into it. So watch the demo video now. Let's move

Chad Hohn: Yeah. Yeah. So we got a demo video. You know, you have here, I, I, George, for you expanded on the side and I made the screen bigger. Are we in, is this good for everyone?

George B. Thomas: think it's great.

Chad Hohn: Yeah. Cool. Um, so there's like, obviously some of the same old templates that they've always had in the past. What was interesting about generating a campaign with AI before is it would just spool up a bunch of assets that were related to a thing and say, you should make these, and then.

You just kind of decided if you wanted to do it or not. That's still somewhat the same. Um, but if you come in to create a campaign, the first place that it plops you is you can have an untitled campaign up here. So you could name it and you could. Give it, uh, an AI prompt or you could skip the steps so we can try an AI prompt maybe after.

But essentially the goal is it's saying I want to, you know, get a timeframe out of you, what your goal is, who we should be targeting, and then any specific assets or channels if you want to make sure that it includes anything unique or outside of the realm of what. Might normally be inside of the campaign, for example, and you can also upload files.

George B. Thomas: yeah. Yeah, yeah, yeah. I wanna go there too. I wanna go there too. So, first of all, before we leave this open. One, I love this because you could literally create a prompt template for a campaign launch. And now you know, if you're the type of person that does like the eBooks, the guides, the white papers, the webinars, you could literally have a AI prompt template for your webinars and AI prompt for your white papers.

But Max, this is exactly where my brain went too, is like what's the help me prompt, uh, thing. So talk us through that a little bit, Chad.

Chad Hohn: Yeah. Yeah. So basically this, this helps, uh, put those earlier templates. This doesn't, those templates are pre-generated, but this allows you to get a template of a prompt that would give you a similar thing that you can tweak. So you start from a pretty good place. And then you remember like those 874 episodes we did on AI data sources, uh, is also related to those AI data sources, which have significantly changed, right?

So that comes into your products and services. Pain points, uh, value prop, your ICP, you know, your company profile brand kit, all the sauce, right? And then it'll use all the sauce.

George B. Thomas: if you're watching this and you haven't watched or listened to, I should say, our AI data sources series, I think it was three, maybe four episodes, please go back and do that. And, and HubSpot product team, if you're watching this. Or listening to this, being able to add our own templates, like I just mentioned to this dropdown, would be super dope too.

Like maybe, maybe it's a, after your add your AI data sources, there's a add your own template and now you could have like your webinar template, your white paper template like prompt in here.

Chad Hohn: Yep. Could be. And again, maybe one thing you do is you just have a file that you start for, you know, you just upload a file with a prompt in it. Um, you know, and just throw that sucker in there and that helps you out. So, uh, let me click on, let's say like, uh, generate new leads. This is what comes out of that,

George B. Thomas: Okay.

Chad Hohn: and then it wants you to do the target audience, you know?

George B. Thomas: Business owners,

Max Cohen: Oh, I like how they did that. Like you just click it and then you don't have to like delete it or anything.

George B. Thomas: Yeah.

Chad Hohn: Yeah. Yeah, yeah. It's real nice. Anyway, let's, uh, skip out of this, out of that, and then we'll take us into here. So, uh, let's do this. The Hub Heroes, um, you know, marketing Studio promo,

George B. Thomas: Yeah, just add a D in there and then we'll be good to

Chad Hohn: uh, you know,

George B. Thomas: yeah. Because somebody, somebody, yeah, Henry, I see. You would be like, Hey, the whole episode studio is, anyway,

Chad Hohn: yeah. Uh, I should have just left it.

George B. Thomas: then I don't even know what to tell you, but

Chad Hohn: I should have just left it. So then the campaign brief, some people just ignore this bad boy. Right. But the, yeah, you don't do that. But this is like where the prompt will fill all this in for you with ai. Right. So that makes it nice because you don't really have to worry too much about it.

But we want to, uh, promote, um, our marketing studio. episode

George B. Thomas: Yep.

Chad Hohn: and then the audience is everyone who does not know we have a video episode

George B. Thomas: Yeah. There

Chad Hohn: live. Okay. And then, um,

George B. Thomas: that doesn't use HubSpot. They should see

Chad Hohn: right, that does use HubSpot.

George B. Thomas: or doesn't. I'll sell some HubSpot.

Chad Hohn: yeah, sure. Why not? There you go. Alright.

George B. Thomas: For sure that uses HubSpot.

Chad Hohn: Yeah, yeah, yeah. Uh, and then you put in the dets. Right. And if you want to give it any assets. Great. Okay.

Awesome. So we're just gonna hit save. Whoop. Alright.

George B. Thomas: So I want people to see that brand kit piece. Okay?

Chad Hohn: Yeah,

George B. Thomas: important that you make sure you set up your brand kit because it's gonna be pulling all of your brand kit stuff. Now we're in a demo portal, obviously, so don't, don't judge us. You should take time to set up your brand kit and all of that information, because again, and we alluded to this like months and months and months ago, this will attach to that, that will attach to this, that means this, and it's all about context.

Okay. Sorry,

Chad Hohn: Remember when we did those AI data sources episodes, this, that was the infancy of this and this under content, you have this whole brand tab, and this is now designed. To allow you to work through your brand voice and any multiple industries or customer segments that you wanted. Like, I mean, it really allows you to truly add all these things.

And then once you have channels and you get done with your brand overview, you can go through channel optimizations and then here's some of those other data sources. You know, some things for AI agents, some things for just info about who you are and what your goal is.

George B. Thomas: By the way, you, you take time to fill that out in, in a real world scenario as like the marketer, super admin hub HubSpot will know more about your organization probably than 90% of the people working there. I, I'm, I'm just throwing that out there. Okay.

Chad Hohn: For sure, for sure. So let's save this and then we can either save the brief or save the brief and generate new assets. So you have multiple ways to let it generate these assets for us. But in this case, let's just save the brief and we'll go through it manually. Right? Um, one thing that is cool about this, so you, you scroll up, down with your wheel and then right left when you scroll with your wheel

Max Cohen: I didn't realize this was the canvas.

George B. Thomas: Yeah. Oh, yeah, yeah, yeah, yeah. Yeah.

Max Cohen: the hell? Oh

George B. Thomas: Oh yeah.

Max Cohen: The hell. This is sick. Okay.

Chad Hohn: Uh, alright. And then dude, so you can obviously add to campaign, but pro tip, right click, you can add to Campaign, which is pretty dope. Oh. And it saves you so much time. It's sick. So.

George B. Thomas: right click. Ladies and gentlemen.

Chad Hohn: Yes, please do. But if you're a, a visual boy or girl out there, if you're a visual,

Max Cohen: Sticky note. Hold on. Sticky

Chad Hohn: yeah, yeah, yeah. Oh, hey, hey, hey.

Stop getting distracted. Relax.

Max Cohen: these on workflows, guys.

George B. Thomas: don't. Hey, relax. Don't. Don't steal his thunder. He'll

Chad Hohn: on it. All right. All right, so let's say we want to do, start with a webpage, right? Maybe we're not thinking about promoting it yet. We gotta start, uh, with maybe an external website page or with a website page or landing page. In this case, let's just do an external website page, and then I'm just going to select content and do.

George B. Thomas: There we go.

Chad Hohn: Sidekick strategies.com.

George B. Thomas: website. I've been there a

Chad Hohn: I, oh, once or twice. So you do this and let's see, there you go. This essentially is going to scan that content on the webpage and you can see, uh, like it will show up with an image of it and all of

George B. Thomas: it's literally pulsing, so you know it's working. Yeah.

Chad Hohn: So in this case, the person who creates the asset on the page is the owner.

However, you can assign different owners. Additionally, you can create tasks for this thing, and maybe let's not worry about tasking and commenting yet, but you can also add notes. So this is the SS homepage where people will land, but see our popup, CTA. Okay. Something like that. Uh,

George B. Thomas: See. Mm. Go ahead. I'm gonna, I'm just gonna keep my mouth shut. Yeah,

Chad Hohn: okay.

George B. Thomas: keep going, keep going.

Chad Hohn: And now let's add a new one. And we could do something like a general marketing asset, like a CTA. Okay. So we'll, uh, do this and then depending on the direction, uh, that, oh, let me just make this go away. This was helpful. Yes. Thank

George B. Thomas: Thanks, HubSpot. Appreciate it.

Chad Hohn: Uh, so you drag from here to here. The arrow's going that way, right?

Right Click delete, drag from there to there. The arrow's going that way. So Max, to your point, the website page and, uh. The website page and the form maybe become one thing, right?

Max Cohen: Kind of, I like, I, I'd want to like see like, here's my landing page and then like in that card say, here's the form on the

Chad Hohn: Well, the page obviously leads to the form and they flow from the page to the form,

Max Cohen: do they or when they're on the page, they have the form I, oh

Chad Hohn: right? S.

Max Cohen: So is it gonna show

Chad Hohn: from this? Well, yeah. Ultimately, like in the future, this will turn into your, your Journey report, bro. Like you're building it like this and then this. This is the idea, the ideation of your journey report.

So your journey report's easy to

Max Cohen: So, but my, my, what I'm wondering is like the cardinality of those arrow directionality, that's not cardinality, the directionality of those arrows, is that functionally doing anything or is that all just visual right now?

Chad Hohn: At this moment it's visual. Yeah. But.

George B. Thomas: but I, it's so important because guys, where my brain went, by the way, this is super dope and I hope if you're listening to this, you just pause and go to the dang YouTube channel and watch it. But like back in the day, the hardest thing to explain to people was like. If it's a social promotion and then it's going to this page, or if it's an ad and it's going to this landing page, now you literally have a card that is the ad that you draw an arrow to the landing page that you then draw an arrow to the thank you page that you then draw an arrow to the email.

Then you draw an arrow to like the workflow, I'm sorry, which then goes to the end, and so now you can see a linear journey that you're creating visually here as you're building the assets

Max Cohen: The, so, yeah. Yeah. I love that. I, I would just love to see HubSpot do some of this work for me. And it could, it could. Do you guys remember, remember the

Chad Hohn: We skipped that

George B. Thomas: skipped the AI

Max Cohen: the A No, no, no, no, no, no, no. I'm not even talking about ai, dude. I want something even simpler. Right? Remember the topic clusters tool and how it

George B. Thomas: there, by

Max Cohen: I

George B. Thomas: don't have to remember it like it's dead. It's still in the tool.

Max Cohen: But it did this cute little thing where it knew if you were linking from one asset to another with a hyperlink in that piece of content.

George B. Thomas: light, green light.

Max Cohen: exactly. I would love, and so like we have the technology to say, does this page have link to this page that's also on Canvas? Right. I would love to see a world where it's like, alright, I plop an ad.

I plop a landing page on the canvas, and if HubSpot's smart enough to go, oh shit, that ad is actually pointing to this page. I want it to just automatically pop up without me having to be like, well, I think it's going here. I think it's going here. Right.

George B. Thomas: Product team. Hello?

Max Cohen: Like it should just detect that stuff because it totally can.

Right.

George B. Thomas: some of

Chad Hohn: Especially even on external pages where, where your HubSpot, uh, tracking cookie is there, it should be able to sense that,

Max Cohen: Like if I plop a landing page and a thank you page on there, it should know the landing page is redirecting to the thank you page. 'cause the form is sitting on the landing page and it knows if it's redirecting or not. Right? That's the kind of stuff I wanna see. And guess what? Hey guys, no AI needed for that whatsoever, right?

I mean like that would be an insanely helpful feature to understand this giant conglomeration of like stuff you got going on, right? I dunno, I'm not trying to poo p it. I'm just saying like little stuff like this really matters when people are trying to understand how someone is supposed to flow through this kind of journey.

And to me that's what I feel like the whole point of like the arrows and the being able to organize things on a canvas kind of gets

Chad Hohn: Yeah, I think they have big plans for this 'cause it also does have beta right there next to it, like, you know. It is, uh, everything is functionally the same. This is just a UI that generates all the stuff based on these visual inputs, right? But let's say we have that website page, we have our pop-up, CTA, and we have our form embedded inside that pop-up, CTA, for example, right?

Um, we could have it create a form, uh, with the ai and then we could say a lead capture, oh wait, a human capture form was that.

Max Cohen: No, we don't like human capture sketch.

George B. Thomas: Wait. Careful, careful.

Max Cohen: don't let Chris see this episode.

George B. Thomas: Oh

Max Cohen: I'll get some LinkedIn drama going again.

Chad Hohn: contact info capture form.

Max Cohen: wait, wait. Can we say that asks favorite ice cream and see if it builds it all? I wanna see.

Chad Hohn: Sure.

George B. Thomas: Favorite ice cream? I like ice cream.

Chad Hohn: Yeah. Favorite ice cream type?

George B. Thomas: We should have done, we should have asked it. If it likes milk and it's, uh, scrambled eggs or not, that's what we should have asked

Max Cohen: Yeah, that's when I, that's when I become a Salesforce

Chad Hohn: Here. Let's ask Breeze right here. Do you like milk

George B. Thomas: Ah,

Chad Hohn: Liz?

Max Cohen: dead ass. Ask it. Ask it. It's gonna say, Ooh, it makes them fluffier. In that case, I'm never using breezing again.

Chad Hohn: I don't know. It's a thinking

George B. Thomas: Oh, weather.

Chad Hohn: Some people like it for a creamier, fluffier texture. Others prefer to skew it.

George B. Thomas: Ah man. I just fell in love with Breeze even more, which by the way, if you're a long time hub, heroes, listener, you know, that was a ancient callback to episodes eons ago,

Max Cohen: Man.

George B. Thomas: and I just triggered Max. Okay, let's move on.

Chad Hohn: I'm gonna tell it that it's an excellent observation.

Max Cohen: wow. Crazy work.

George B. Thomas: Oh, nice.

Max Cohen: I'm cracking

Chad Hohn: it said it's an egg extra smooth

Max Cohen: Dude? They built Dharmesh Dad

George B. Thomas: I know. That's

Max Cohen: What the f?

George B. Thomas: I love it. See this, it's this, this is the kind of stuff right here. Like if you have not been using Breeze and you've been waiting for, uh, HubSpot AI to get good. I'm just saying it's getting really good. It's getting good,

Chad Hohn: Uh, it, it added the preferred language

George B. Thomas: huh?

Max Cohen: a little different from ice cream.

George B. Thomas: Yeah.

Chad Hohn: Well, maybe that will, it's a conditional property that leads you to your favorite ice cream tip.

George B. Thomas: here's the, well, I guess your question was Max, will it create the property? What's your

Chad Hohn: Yeah. So

Max Cohen: though.

Chad Hohn: yeah, it'll add existing. If you already had favorite ice cream in there, I bet it would've been able to pull it. Now, if you guys didn't know, this breeze can create properties for you.

George B. Thomas: Oh yeah. And

Chad Hohn: So that's a That's a thing. Yeah. All sorts of

Max Cohen: do it. Sit. Go tell it to make a property and then run the form thing again and see if it'll do it.

George B. Thomas: yeah. So like, uh, make a property called favorite ice cream with the options of vanilla, strawberry, and chocolate, which by the way, this is not here. So we can, uh, have squirrel moments like this, even though

Chad Hohn: So.

George B. Thomas: you've already decided that you want to use the marketing studio because it's all sorts of dope. And we'll see what happens here.

Max Cohen: and swirl.

George B. Thomas: Neapolitan, you mean?

Chad Hohn: No, just, just vanilla chocolate swirl.

George B. Thomas: oh, oh, yeah. Yeah.

Chad Hohn: You know,

Max Cohen: I love how

Chad Hohn: in the middle of the

Max Cohen: our company use case and best practices to build this.

George B. Thomas: Yeah. Oh,

Chad Hohn: contacts, properties, drop down.

George B. Thomas: mm.

Max Cohen: Yes,

George B. Thomas: I've proposed a property. Yes, please do that. Thank you for proposing before you actually do it.

Chad Hohn: Thanks for not deleting my entire database like that one guy. Oh man.

Max Cohen: like me to delete your entire contact database?

Chad Hohn: Uh, no, it didn't ask, it just nuked this guy's whole sql, SQL database.

George B. Thomas: Oh,

Chad Hohn: It wasn't breeze, it was somewhere. Okay. Uh, yeah. Alright, so, uh, yeah, some other company. So let's regenerate the content. Um, I have a favorite ice cream property in my portal.

Thanks,

George B. Thomas: you where this gets really exciting for me? Uh, product team. Are you, are you listening? Can we

Chad Hohn: team. Are you listening?

George B. Thomas: hit a microphone and just talk to it? Instead of always having to type it in,

Chad Hohn: So if you're on Windows, there is a dictate hot key where you can just like,

Max Cohen: on Macular is too, yeah.

Chad Hohn: Mm-hmm. So you just use your normal thing and just talk into your mic.

George B. Thomas: nice.

Chad Hohn: I don't like to use hotkey on my computer.

George B. Thomas: Yeah. I'd rather just hit the little microphone

Max Cohen: It's more of a cold keys guy.

George B. Thomas: Some of the dopest prompts I've done in AI have been just me talking and then saying, now optimize this prompt. Please.

Chad Hohn: yeah, yeah, yeah.

George B. Thomas: Uh oh.

Chad Hohn: right. Nope. Blew it. Preferred language blew it. Huge.

George B. Thomas: Oh,

Chad Hohn: Well, we tried.

Max Cohen: At least we're asking phone number now though.

Chad Hohn: Yeah.

George B. Thomas: Well, when you get on the call, you can ask them what their favorite

Max Cohen: You know what, Chad? I bet. Well,

George B. Thomas: We might have had to refresh the page. Anyway, let's not get stuck on that.

Let's not get stuck on that. Let's move on to the, like the

Chad Hohn: All right.

George B. Thomas: set and go on. Yeah, yeah. Yeah.

Chad Hohn: Alright, here, let's just, we'll do that while we're working on our thing. We'll just regenerate, just burn some breeze credits, you know. Okay. So essentially what we have here now is we have our website page, we have our CTA, which is a popup in our form, which will be embedded in our CTA.

And then, um, you know, the net that, that would be like a little journey that we're gonna send somebody through. So it's just, just simple thing. But then now that we're done with that little core journey. Maybe what we want to do is right click and add a, uh, LinkedIn post, right? And so then we could generate some content, um, promote Marketing Studio episode, uh, from our podcast content or something, right?

We could do something like that. And then why won't it

Max Cohen: No social channels.

Chad Hohn: Oh, yeah, yeah. Yeah. I don't have any social channels. Alright, well that stinks 'cause I was hoping that it would at least stub it out now. I mean it does. Right. If that makes sense. Like the LinkedIn post thing is here, so I can add a task and say, uh, assign this to George.

Right. And say, um, connect LinkedIn, then generate, um, social post.

George B. Thomas: I love this so much,

Chad Hohn: Starter.

George B. Thomas: because here's where my brain goes, by the way. Uh, super admins, marketers, chief marketing officers, like if you have a team now campaigns become a team sport.

Chad Hohn: Yep.

George B. Thomas: doesn't have to be

Chad Hohn: And it's so much more obvious, right?

George B. Thomas: Yes.

Max Cohen: All right, real quick. Ready? All right. Let me ask you guys this question. How many marketing tools did we just work across?

George B. Thomas: A bunch.

Max Cohen: Well, can we count it?

George B. Thomas: Oh,

Max Cohen: Blog

George B. Thomas: social

Max Cohen: landing pages, social forms, CTA?

George B. Thomas: Um,

Max Cohen: email in there.

Chad Hohn: yeah.

George B. Thomas: I don't think we've added

Max Cohen: we haven't had an

Chad Hohn: haven't added email yet, but we could add a thank you email here.

George B. Thomas: Well, and, and the best part is, uh, 'cause by the way, one of the tools we used was Marketing Studio. Um, but the best thing is, and we haven't left the page, is that where

Max Cohen: That's what I'm

George B. Thomas: Yeah, that's what, okay. Yeah.

Max Cohen: have we loaded?

George B. Thomas: Well, one,

Max Cohen: Boy, none. Zero, one. Dude. That that's, that to me is like the big thing here. Like I get the AI stuff is so cool. Yes, a hundred percent right. But like I think people forget when you are a heavy HubSpot user, if you added up all the seconds. Just ne even just let's just look at marketers.

'cause you kind, you kind of can't avoid it as like a, well, I don't know. Maybe we'll get to a world where you can avoid it as like a sales or service hub user. But like as a marketing hub customer, think about like, how, how, how many seconds add up,

Chad Hohn: Yeah.

Max Cohen: just through all those different tools just to like, load it up, go into something, create something new.

No, no, no.

George B. Thomas: I don't know if I'm excited or scared right now 'cause I literally just had like a flash in my brain of like, I'm up in heaven. And God has like this big old, like, here's what you spent your time on. And there's this big orange bar, which is like George's time in H'S spot during his lifetime.

Oh my God. Uh,

Chad Hohn: No.

Max Cohen: And then, and then you do the

Chad Hohn: a segment.

Max Cohen: You do the breakdown of that time, and it's like navigating through pages and page load time.

George B. Thomas: Three, three quarters of it is like clicks and page load. I'm like,

Max Cohen: there's like, and then there's like the, the, the time spent with the word humans coming outta your mouth. And that's like. Higher than everything else. Yeah.

Chad Hohn: Alright here, let's delete that and this loaded sidekick strategies and then we will add that into our chain. So there we go. So there's our homepage. It's asking if we have consent or not, because when the AI is loading, it doesn't know where it's from. So it's giving you a page view over there, George.

George B. Thomas: Yeah. I love it.

Chad Hohn: I love it.

Uh, anyway,

Max Cohen: a sticky note? Dude, I just need to

Chad Hohn: yeah, yeah, yeah. You wanna see a sticky note? So like, let's say after this marketing email goes out, maybe we have some other thing that we want to do. So we'll just slap a sticky on there. And then you could just do note, you know, notes about x, y, Z thingy thing, and then we'll make it a bluebe.

And then we

Max Cohen: them? Like you can't draw lines from sticky notes to

Chad Hohn: There's an empty card, dude,

Max Cohen: Wait the heck in Frick, dude. Whoa.

Chad Hohn: boy.

Max Cohen: So you can just type stuff in a card.

George B. Thomas: S

Chad Hohn: yeah. And we could also make this cyclical.

George B. Thomas: uh, oh, yeah. So maybe, maybe you do some things in an empty card.

Chad Hohn: Yeah, yeah. Sticky notes are like general notes about stuff. And this is, uh, to an offline asset. HubSpot, uh, can't recognize.

George B. Thomas: uh,

Max Cohen: click the line?

George B. Thomas: note again.

Max Cohen: Well click on the line. What happens when you create a sticky note on a line? Shut up.

George B. Thomas: it's in the middle of the line.

Max Cohen: Shut your mouth.

George B. Thomas: Oh, that's cool. But hover over the blue sticky note.

Chad Hohn: Yeah.

George B. Thomas: Oh, there's different colors and there's a plus. What's the plus? Oh, yep.

Chad Hohn: Any color you want.

George B. Thomas: Alright. Yeah. HubSpot. Uh, okay. HubSpot.

Max Cohen: my question, dude. When is workflows going to adopt this interface?

George B. Thomas: Yeah. Well, well,

Max Cohen: workflows gonna take steal this

Chad Hohn: Dude,

George B. Thomas: so this is a great way to maybe break your brain and end this. When does workflows go away? And everybody just uses journeys. Okay. Nevermind. Sorry. I won't, I won't go there. I won't go there.

Max Cohen: Well, jour Journeys. Oh, journey. Well that's just like workflows for marketers is different. Like you're not gonna use

George B. Thomas: I know, I know. I, I listen. All hate mail goes to Max at, just don't, don't send it my way.

Max Cohen: that.

Chad Hohn: Yeah, so there's also a calendar view. Let's quickly go over this, where you can see all those things that are scheduled. So you can see publish dates or due dates, for example. If you have all these things, this is all the stuff we need to build out, and then the dates that we want to publish, the assets.

If you schedule publish dates, all the assets on there have the ability for you to be able to say, this is in draft. But maybe we want it to be due on the eighth. And then, you know, you could also set like a separate, uh, publish date that you would rather, you know, make it publish and you know that it can change from, uh, like when you're in there working on it, you can market complete, et cetera.

Right. All that good stuff. Um, then when you are in board

George B. Thomas: One of my

Chad Hohn: is helpful too. Yeah,

George B. Thomas: way, here's your process.

Chad Hohn: yeah.

George B. Thomas: and drop.

Chad Hohn: right

Max Cohen: have we not finished yet? Yep.

George B. Thomas: Yeah.

Chad Hohn: Yep. Yeah, super helpful. And then now that you have campaigns here, you can see all of this. So, I mean, it's almost like worth another episode of going in and generating the whole thing from AI from scratch if we would like to do something like that.

Um,

George B. Thomas: week I know we're gonna do the, uh, first stage of, uh, loop marketing deep dive, but maybe after that we circle back around and we do a second episode of, uh, this, because again, like. You can look at your analytics from here, you can look at a list view from here.

You can like, there's just so much more that we probably, and I don't have time to show you like a full blown out, like here's what a historical one

Chad Hohn: Yeah, yeah. Yeah.

George B. Thomas: hopefully this was enough to get people teased in to like, Hey, let's, let's start to use this. Let's go see if I have to turn a beta on in my portal.

Like, let me, let me figure out why I am not seeing this, because ladies and gentlemen, hopefully. I'll, I'll pause. I'll pause. Uh, max Chad, uh, one takeaway or last thing that you wanna say before we shut this episode down and then I'll, I'll land the plane.

Chad Hohn: I mean, for me this, this was a game changer to get people to be able to see. Visualize how a campaign functions and adopt it so much more easily, especially for people new to the tool and, and doubly especially for people not new to marketing, like they understood what campaigns were, but when you, you know, communicate campaign and they think like, oh, ad campaign, no, this is like a marketing campaign with all the assets and then they see it and they get it right.

It's a game changer.

George B. Thomas: max.

Max Cohen: Uh, man, I mean, it's really, really cool. Um, I. I, I, I'd love to see them build in some of those, uh, you know, quality of life things we were talking about. Like I'd love for some automatic arrows to show up when we know like something is linking to something else. Right. Or like at least like detect it and give people the option to auto add it.

Um, just 'cause I think that would work. Like, you know, it would work wonders for people like understanding like the flow in which they're attempting to create here. Right. And you know, I think even. This, this could, uh, be something that helps people like avoid making mistakes, right? Like, you know, if you've, for example, like if you draw a line from one asset to another, it could be something where like, it checks to see if there's a link.

And if there isn't, maybe it should ask you 'cause maybe you were supposed to, right. Um, you know, things like that. So, um, man, if this is V one, what's this thing look like a year from now? Right? Like, I know that's the classic thing I always say, but like, you know, dead serious. That's, it's super cool.

George B. Thomas: Let me land this plane one, go watch the demo video two, go play around with this and look at your historical campaigns if you, uh, have been doing historical campaigns. By the way, if you don't have the beta, don't see it. Go to, uh, new to me betas and turn the beta on so that you can actually see this.

Third, and here's how I'll end it, because I just really wanna break Max's brain. I can't wait to see when there's a event happily prompt that I can just put into the campaign's marketing studio, and all of a sudden my entire event goes, beep.