George B. Thomas
I don't think anyone would ever argue you can do inbound without content. Quite the contrary! If you're a mighty citizen of the HubSpot and inbound universe, I think we can all agree there is no inbound with content. Sure, we may sometimes struggle to generate content ideas, find time to actually create content, and so on, content matters.
Content is the juice.
Content is the fuel.
Content is the fire.
Content is ... well, whatever metaphor you want to throw in there. You need it to get those traffic, leads, and sales gains. Because you can't run a powerful, revenue-generating inbound program for your sales, marketing, and service teams without content. There's content for search, content to enable sales, and more.
But is blogging still the content powerhouse that it used to be? There is where we hear some debate. In fact, just take a quick stroll through Google, and you'll see plenty of folks speculating on the demise of blog content ...
That's why we're devoting an entire episode to the part of inbound and the HubSpot tool us veterans have spent more time in than any other — blogging and the HubSpot blogging tool. We're talking about what's out, what's in, what's new, and what's hot in the HubSpot blogging tool you need to know about.
We also get brutally honest with our takes on the "Is blogging dead?" debate.
What we cover in this episode
- Is blogging actually dead, or are reports of its demise greatly exaggerated?
- What mindsets do inbound practitioners need to embody when they think about blogging in the modern era of inbound?
- What are some of our best and worst memories with the HubSpot blogging tool over the past 10 years?
- What are our favorite features today of the HubSpot blogging tool?
- What are some neat ways folks should be experimenting today with the HubSpot blogging tool?
- What are the DON'Ts with the HubSpot blogging tool?
- What is one blogging habit (overall) you wish folks would STOP or START doing
Extra resources
- How to write a blog post outline the easy way (+ examples)
- The last SEO content strategy guide you'll ever need (ungated, free guide)
- You need to write (and market) like a human (+ examples)
- Why your sales enablement strategy is failing you (HubHeroes podcast)
- 47 content strategy scoping questions (+ best practices)
- Why you need a human-centric content strategy (HubHeroes podcast)
- What does a modern content strategy look like? (HubHeroes podcast)
