HubSpot Content Hub: A Candid Look at What It Is + Isn’t (HubHeroes, Ep. 78)

I have a lot of feelings coming into this conversation today, guys. 

First, as our resident content nerd, of course there’s a part of me that is BESIDE myself that we are talking about the HubSpot Content Hub. What it is, its potential, what it means for inbound practitioners and companies, and more. But here’s where we get to the tricky part. This conversation is more complicated than our usual Hub overview conversations – both in substance and in feelings. Why?

🔎 Related: A Comprehensive Guide to the HubSpot Content Hub

Well, let’s recap quickly for our audience what the HubSpot Content Hub is positioned to be, from the great orange sprocket itself:

“Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.”

That’s right kittens – you’ve not only walked into one of our exciting Hub deep-dive conversations, you’ve also landed smack dab in the middle of the next installment in our series on AI. (If you missed the first episode, I highly recommend you queue it up to listen to – it’s a highly passionate, no-holds-barred conversation about why most organizations are failing with AI and content … in some ways where they may not even realize it!)

🔎 Related: Why Most Organizations Are Failing with AI + Content (HubHeroes Podcast)

If you’ve listened to this podcast for any length of time, while I’m certainly a big fan of how AI can help us all work smarter and not harder, I have an INTENSE number of complicated feelings about how AI is being used in reality to create content … which means I’m also a little anxious about the power and potential of HubSpot’s Content Hub. 

Thankfully, I'm not the only one who has a few concerns, which is where our conversation begins in this episode.

What We Discussed

• Why do the HubHeroes have concerns about the HubSpot Content Hub, and how folks might feel empowered to use it in all the wrong ways?
• Where did the HubSpot CMS Hub go? Why do we have the HubSpot Content Hub now?
• What exactly is the promise of the HubSpot Content Hub? What is it designed to do?
• What are we actually excited about for the HubSpot Content Hub?
• What are our favorite features and tools within the HubSpot Content Hub?
• How does the HubSpot Content Hub empower humans to create better and more diverse content?
• What do inbounders and marketers need to keep in mind about AI before they dive into all of the AI-powered tools within the HubSpot Content Hub?
• Since there are a lot of folks listening who are having to make more complicated choices about their HubSpot subscriptions with the introduction of the HubSpot Content Hub, what advice do we have for them?

And so much more ... 

Additional Resources

• Yes, you need to write (and market) like a human (+ examples)
• How to measure content marketing ROI the right way (HubHeroes Podcast)
• The importance of sounding like a human in B2B content
• The last SEO content strategy guide you'll ever need

Full Episode Transcript

[00:00:00] Liz Moorehead: Warning. Warning. Warning. I have a lot of feelings going into this conversation today,

[00:00:06] George B. Thomas: Oh boy.

[00:00:07] Liz Moorehead: a lot. Okay. So first, as our resident content nerd, there's a part of me that is like weeping with joy that we are here today to talk about HubSpot. Content nerds.

[00:00:21] George B. Thomas: Mmm.

[00:00:22] Liz Moorehead: what it is, its potential, what it means for all of us little inbound nerds out there.

I'm very excited, but this is where we get to the tricky part, George. This conversation is going to be a little bit more complicated than our usual HubSpot overview deep dive. So if you're a long time listener, first time caller, if you go back in our archives, you know, we've talked about sales hub, marketing hub, ops hub, commerce hub, every, every hub has its very own

[00:00:49] George B. Thomas: We talked about the hub that is no more. We even talked about the CMS hub. So,

[00:00:55] Liz Moorehead: We're not there

[00:00:55] Max Cohen: to the goat.

[00:00:56] Liz Moorehead: not there yet. We're getting there. We're getting there. So I want to recap quickly why have some complicated feelings and it's rooted in how the big ole orange sprocket talks about this hub. So this is what they say. The content hub is an all in one AI powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

That's right, kittens. You've not only walked into one of our patented HubSpot deep dive discussions around hubs. You've also landed smack dab in the middle of the next installment of our series on AI. If you missed the first episode in this conversation, queue up episode 74. It is, dare I say, a highly passionate, no holds barred conversation on why a lot of organizations are fighting AI.

Failing with AI and content, and they may not even realize it, but

here's the thing. It's the AI piece that gives me a little bit of anxiety here. It's the AI piece that is giving me a little bit of complexity in my feelings. And I know I've developed a bit of a reputation for seeming like I'm anti AI.

I'm really not, I'm big fan of, I'm an, I'm an inherently lazy person. I am a work smarter, not harder kind of gal. Okay. And AI does enable us to do that. But. Again, as we started talking about in the first installment of this series, lot of, with a lot of power, a lot of great power comes great responsibility.

And George, in fact, I got to turn this over to you here for a moment. Cause when you and I were talking about setting up this conversation for this week, what we wanted to get out of it, because we want to talk about its potential, what HubSpot content hub is, what it isn't, how we should be thinking about how we should be using it.

You mentioned without me prompting. That you also have some complicated feelings about it. So I'd love to turn it over to you to talk about what those complicated feelings are and what you're hoping to get out of today's

[00:02:52] George B. Thomas: Yeah. Yeah. Uh, I'm hoping to get my sanity back now, you know, but we'll see if that happens during this episode. Um, first of all, let me just preface the conversation with I love HubSpot. HubSpot is amazing. I think HubSpot does great things. I think that HubSpot has transformed the world as we know it when it comes to marketing, sales, service, content creation, all of these good things.

So let me just throw that out there first. And then say HubSpot, why are you making my life difficult? Why are you making me have conversations with people about a platform that was a platform that we added some things to, but because you've been a Time Warner or Spectrum, uh, you know, customer, you're going to still pay the high price instead of the like low price that the new customers might get.

I'm joking a little bit there right now, but what I'm saying is the amount of humans. Who have reached out and talked to me about the needing to upgrade to a new hub when you already had 60 or 70 percent of what was a CMS hub to get the cool tools has been astronomical. Here's the other thing to this, the way that you gave that definition.

An AI powered, ladies and gentlemen, if you are listening to this podcast and you haven't learned yet that everything we do is human powered, then ladies and gentlemen, you have the wrong idea of what you're supposed to be doing with HubSpot and what you're supposed to be doing in your marketing and what you can do with things that actually make it easier for your life.

So Liz, I have some few passionate feelings about the other help spot humans that are feeling pain and the slight tweak in messaging. Even though I understand AI is all the rage and we want to show that we're in the forefront of what we're doing with our software, It all comes back to the humans.

[00:04:54] Liz Moorehead: Okay. So I'm super curious, Max and Devin, you've basically spent the first few minutes of this podcast watching George and I like in desperate need of some sort of prayer circle group hug, maybe just a

[00:05:06] George B. Thomas: Hey, I went out and bought Sage before this episode so that I can Sage my office after we're

[00:05:11] Liz Moorehead: okay. If you're going woo woo, we have significant issues. So Max and Deb, I'm so curious as you're listening to us, do you share our feelings or are you coming at this from a completely different emotional angle about your feelings around the HubSpot content hub announcement?

[00:05:26] Devyn Bellamy: Go ahead, Max.

Okay.

[00:05:33] Max Cohen: HubSpot does. Um, I'm,

you know, admittedly I haven't had as much time to play with it as I would like to, um, considering I'm, we're in the midst of this whole, you know, event happily launch, and it's literally been my entire personality this whole three weeks.

Um, but I will say this. The You know, thinking back to how I used to like position the difference between marketing hub and CMS hub, there was this like, kind of like weird way of explaining it where it was like, okay, uh, if your website is externally hosted, then you only need marketing hub and you can build web pages on it because it can do like landing pages, but you can't build pages for your regular website. But like you can though, but then you would only get CMS hub if you're also going to host your entire website on HubSpot because it like unlocks the website tool, which you can also make website pages from and it's just the landing page tool with like a different name and is this confusing yet? Right.

And like, you know, but at the same time. I was also like, well, it makes a ton of sense. Cause like, when you think of like classical inbound marketing, right. All the stuff that was in marketing hub, that was like a web page were things that had very functional utility for marketers in the whole, like, Again, physics of how it all works, right?

Like the blog content is what you put out there to attract people organically. Right. And then those things have calls to action to them. We go to landing pages, right in the landing pages where you converted somebody, and then you had email to kind of take them through a journey or whatever you could promote this other kind of, and it's like, to me, it made a lot of sense because it was like all the levers that you need to do the inbound marketing thing, regardless of where you have your website.

It was all there, but then it was still really awkward positioning. Like I felt really bad because the only time I would ever position CMS hub is like, oh, your whole website, your www subdomain needs to be on HubSpot. You'll have to buy this whole other hub. And like that was kind of goofy. Right.

I think what's like,

I'm, I'm, I'm, I'm, still wrapping my head around content hub, but I think even just for that argument where at first when I heard.

Oh, they're taking landing pages and blog and they're taking it out of marketing hub and putting it to content hub but then you can get them both and it's called marketing plus I was like What is this like a streaming service? Like I don't know. This is like disney plus really like disney plus But now I understand it's just like you get both things together, which is like great

[00:08:25] George B. Thomas: skews in one.

[00:08:26] Max Cohen: yeah for someone

[00:08:28] Devyn Bellamy: a discounted

price. Yeah,

[00:08:30] Max Cohen: Yeah,

right. But I think it seems like a severely discounted price to at

that, like it really only like the jump from like marketing hub enterprise to marketing hub plus

is 200. Like, is that like, maybe I'm reading that wrong? I don't know. I'm just looking at the pricing page now. Don't quote me

on that. Um, I you can't,

[00:08:48] George B. Thomas: Which by the

[00:08:49] Liz Moorehead: You heard it here first, ladies and gentlemen, Maximilian Cohen

[00:08:52] George B. Thomas: call Max

[00:08:53] Liz Moorehead: facto

[00:08:54] George B. Thomas: and be like, Max told me,

you tell your rep, Max told me it was only this, by the way, that's before any discounts

too, but you know, there's that too.

[00:09:02] Max Cohen: I didn't say s t anyway.

[00:09:03] Devyn Bellamy: can

[00:09:04] Max Cohen: the one thing I

just want to say, yeah, yeah, say

[00:09:07] Devyn Bellamy: Uh, marketing plus bundle is available professional and enterprise. Um, and the

discount is saving customers 300 a month of professional and 1, 300 a

month in

enterprise.

[00:09:18] Max Cohen: Yeah. Like that's kind of crazy. That's wild. Right. That's, that's really awesome.

[00:09:22] George B. Thomas: I love

[00:09:23] Max Cohen: but like

the, and so it's cool. You can still get the power of both of those things. And it's not an insanely, you know, you're not, you don't feel like

you're paying for two hubs in that case. Right. But

like the, the thing that I kind of like now

is when you're saying like, what is the marketing hub

for? and what is the content hub for? I think there's like a much better delineation between the two because they were very much

like, oh man, sounds like you get a lot of the same stuff in CMS hub that you do marketing hub. And then I'm like, yeah. Cause you do, well, it's like, well, then which one do I

buy?

Like, uh, do you need your website on HubSpot? Like, like, you know, and it was like awkward, you know what I

mean? But like, I'm looking at the features now and it's like, okay, this kind of makes a lot more sense

now. Right. Content Hub is truly your content.

Marketing Hub.

is

truly the tools that you use to market that content.

Right. And there's, I think I'm, I'm.

Again, I'm coming to this realization in real time. Whereas before I was kind of like, oh, contact hub. It's like, who knows CMS? And like, I didn't really quite get it yet. Right. And I know it's like such a kindergarten way of looking at it. But like, you know, for me, if I was a seller of HubSpot now, right.

Um, or someone being, you know, that has to like, talk to customers about it. I feel like I have a much better delineation between the two. And I feel like that's, you know, What was CMS Hub now has just an asinine amount of punch behind it. Instead of just being, Oh, you want your website on HubSpot? You can do the www domains.

And like, that's what it was before. Like, in the grand scheme of things.

[00:11:00] George B. Thomas: And let me jump in here for one second. Cause Devin, we still got to get your thoughts. If you're listening to this and you pull open your HubSpot portal

and you still have the old style navigation at the top. And you're like, well, I still see landing pages

under marketing. Please do me a favor and click the

new beta navigation. Because then when Mac said there's a clear. Delineation? Scrabble word, by

[00:11:27] Max Cohen: word, George.

[00:11:29] George B. Thomas: bro. Like, I think you looked that one up

before today's episode. Anyway, if you go to that new

[00:11:34] Max Cohen: it up.

[00:11:35] George B. Thomas: you're going to see marketing as

marketing, and you're going to see content as content and then it does really start to make more sense.

The other thing I want to jump in here and say, by the way, is when I did my first, like, little freaky thing, I was like, hey, people's pain points. Just know that I immediately bought Content Hub as soon as I could. From my standpoint,

[00:11:59] Max Cohen: we call that our early

adopter.

[00:12:01] George B. Thomas: bro, I was, I can't wait to get into the micros of this

conversation.

Anyway, Devin, what are

your thoughts? Uh, because we still haven't really heard from you other than being the pricing genius that you

are.

[00:12:12] Liz Moorehead: Yeah. I want to get, I want to get a beat on your

feelings about this excitement, complexity somewhere in the middle. What are we talking

[00:12:18] Devyn Bellamy: Well, um, for those who weren't watching along, and remember, you can always, uh, feel free to hang out and watch this record live. I was dying laughing, um, when Max was talking, and it was because I was watching Max basically build a slide that I'm looking at real time in his head. It was So, so let me, okay.

So normally, you know, boilerplate, Devin views, opinion, his, all that. Let me actually give you the HubSpot speech and then Max will probably laugh because this is literally what you just said.

[00:12:52] Max Cohen: It's almost as if I have a webcam in your walls.

[00:12:54] George B. Thomas: Ooh, that's creepy,

[00:12:57] Liz Moorehead: Wow. Can we talk about the creepy ass look he's giving us right now through that camera while he's

[00:13:01] George B. Thomas: Please do not play with your mustache ever again. Oh my God. Do not zoom in.

[00:13:06] Liz Moorehead: Yes. Yes. Zoom in. Did

[00:13:08] Devyn Bellamy: All right. That's enough.

[00:13:09] Liz Moorehead: I get a screenshot of that? I

[00:13:11] George B. Thomas: Oh, thank God.

[00:13:12] Devyn Bellamy: Um, so historically, marketing hub and CMS hub worked well together for a very specific use case. Uh, and when the customer wanted to fully run and manage their website on HubSpot, but if a marketer didn't need to build a new website and they just needed to a solution to manage their content and online presence, uh, the two hubs weren't super connected and they missed the mark, but in 2024, with the launch of content hub, uh, we're building the marketing solution our customers need With that integration, our customers now have the tools to create and manage content with Content Hub and customized lead generation and automation experience with Marketing Hub. So Content Hub is for, uh, managing your content, and Marketing Hub is for the marketing

of said content, and now you aren't tied to a

CMS in order to use

all these features that we're going to be talking about.

[00:14:06] Liz Moorehead: Okay. So this is the part where I look at all three of you nerds. And then immediately pivot my head directly

to

George and say, hi, I need you to tap into your superpowers of simplifying the complex, because I am pretty deep into HubSpot. I am a content strategist. I've spent time working through parts of the certification this week.

And while I have loved a lot of what I have heard, I can't imagine that I am the only one listening to this conversation right now going. I still don't understand what HubSpot Content Hub is and why are we also talking about the CMS hub? So George, I would love for you to help us kick off this conversation into mindsets, features, and also the AI piece of it.

But we have to start by understanding what HubSpot Content Hub really is and why it's created in the simplest

[00:14:55] George B. Thomas: Yeah. It's a journey back to where we should have been to begin with. Ladies and gentlemen, you've heard us on this podcast say so many times that it's about the content. The content is the answer. Engine of the inbound strategy for you to generate leads for you, delight your customers for you. Like it's always been about the humans and it's always been about the content that we've given those humans.

And so the fact that we have this thing now called a content hub. Is absolutely amazing. And here is it in its simplest form, Liz, if you need to strategize about the content that you're going to create, it's in the hub. If you're going to create the content that you've then strategized on, It's in the hub.

If you need to actually do something cool, crazy, funky, fresh, like with Hub DB or a customer portal or your knowledge base, it's in the hub. If you're

[00:15:54] Max Cohen: the hub.

[00:15:55] George B. Thomas: pages and blog pages and landing pages, it's in the hub. And most of all, what

[00:16:00] Liz Moorehead: find me in the hub.

[00:16:02] George B. Thomas: if you're doing podcasting. It's in the hub.

If you're using WordPress and you actually wanna use smart content on your WordPress website, it's in the hub If you

[00:16:13] Max Cohen: It's in the hub!

[00:16:14] Liz Moorehead: It's in

[00:16:15] George B. Thomas: confetti, because you need to just get more amplification on the things that you're trying to teach and the value that you're trying to give to the world.

It's in the hub,

[00:16:28] Liz Moorehead: We're just going to call you the 50 Cent of

[00:16:29] George B. Thomas: I'm just telling you. It's

[00:16:31] Liz Moorehead: find you in the hub.

[00:16:32] George B. Thomas: It's in the hub.

I just, Hey.

[00:16:35] Liz Moorehead: I love it.

You know, I bet people listening to this right now are like, wow, those are three of the coolest people I've ever heard while Devin is silently disavowing us.

[00:16:46] George B. Thomas: Or, or, or wow, that dude needs medicated. Maybe they're thinking that at this point,

[00:16:51] Liz Moorehead: Okay. So if that's what it is, George, talk to us a bit about what the promises. Of HubSpot Content Hub are like, when we think about each of the hubs, right, they each have a promise within them, what they're enabling your marketing team to do, your sales team to do, your operations. What is the promise of

[00:17:12] George B. Thomas: I believe. And there are other smart humans that work at HubSpot that may have a different answer to this. But to me, what it does come down to is it simplifies the complexities of understanding the tools that you as a content marketer need to use pertaining to the messaging, the branding, the content that you're actually creating to the world, because everything in the way that it's put in the menu to the way that you can now create it is trying to enable the humans to do it in an easier and faster way, which by the way.

I'll get to how I think that's a double edged sword and part of it scares the ish out of me and part of it excites me extremely. But when we have these AI elements, not AI powered, human powered, but when we have these AI elements it leans into a completely different conversation that we need to have then with HubSpot users who historically have maybe not even dipped into AI at all yet.

Like, think of like, Jimmy, 60 years old at a manufacturing department of some company and his the least thing on his brain is how to use AI. But now there's an AI button in HubSpot in multiple of these tools, like there is some education to be done. There is some safeguards to be paying attention to, but we'll talk about that later, but, but I think that the overall answer to your question is they're trying to simplify the complex, uh, give easy ways to use the tools to hopefully have people produce more valuable content in a streamlined manner for the community or audiences that they're trying to help.

[00:18:57] Liz Moorehead: So you're acting as if I'm not immediately going to shove us off a cliff into the uncomfortable part of this

conversation. Yeah, I know. So sorry. And then I'm not sorry at all. AI powered piece is the part I know that concerns you a lot, George. And Max and Devin, I'm going to have you chime in here in a moment.

But George, I want you to kick us off here with this piece of the conversation. Because earlier this week, when you and I were talking about the content hub, you said, I have a lot of fears around what people will hear. When they see Content Hub rollout, when they see what HubSpot is saying, you have fears about what that's going to lead to.

Can you talk to us a bit about

[00:19:36] George B. Thomas: My, my hopes and prayers is that they don't see an easy button. And we kind of talked about this in the historical other episode around AI. And if you haven't listened to it, go listen to it, go watch it on community. Hub heroes. com, whatever you got to do, which by the way, actually for all the people who listened to this and, um, watch it live, uh, send me an email George at George B.

Thomas. com. If you think the hub heroes podcast should be on a YouTube channel on a weekly basis, instead of it being in the actual community area, send me an email. I'm open to that. But Liz,

[00:20:08] Max Cohen: we should do that. That's my email.

[00:20:10] Devyn Bellamy: Also,

[00:20:11] Liz Moorehead: are the audience, we say

yes,

[00:20:12] Devyn Bellamy: email now saving time continue.

[00:20:17] George B. Thomas: so, um, wow that was more than I expected immediately so

So Liz, um, I don't want them to see it as an easy button And my biggest fear is that they're going to lose, um, through the streamlined ability to use the tools that HubSpot has given us, that unfortunately they are going to lose their humanity and they're going to break trust for their prospects, leads, and customers, because they're going to put stuff out there that doesn't look like, smell like, or feel like them.

And I understand that HubSpot has put a voice. And tone and brand elements into this piece that they're doing. But how many people are going to take the time to do a voice and tone workshop? How many people are going to make sure that they've actually set up the brand elements, right. Versus just hopping in a woo.

Let me just hit that remix button. And also how many people are going to hit that remix button and not have any design, like that's what looks good. Or that's what look, that's what poop looks like. And actually like start and start to just put stuff out on the internet that erodes their brand. So what I'm saying, if I boil this down as ladies and gentlemen, just be careful when you get into this and use the time to have the learning curve to do it.

Right. Instead of just going in guns a blazing and like then sitting back and going, Oh yeah, this was a really bad idea. Cause you know how many people said content marketing was a bad idea because they did it crappy at first and then their competitors smashed the crap out of them cause they did it right.

Like don't do content hub AI features wrong at first.

Take time to do them right as you get started.

[00:22:09] Liz Moorehead: Max And Devin, what about you guys? Do you share similar concerns?

[00:22:12] Max Cohen: I'm, I don't know like

if I would say concerned um I

[00:22:19] Liz Moorehead: perhaps? I really just wanted to say flummoxed, I'm

[00:22:21] Max Cohen: Okay, the only thing like I think I'd have close to a concern

is like Man, when the content you were producing was just

blog posts You Back when it was just marketing, like if you think about the, what's like the,

the, the, the content that's powering a lot of the

stuff that you're doing, like inside of HubSpot, like back in the day, like the blog

post was the, the, the unique thing that could only be found

on that website that drove a lot of your organic traffic and it was hard enough for people to do

that Right. I think what's really amazing

about, you know, content

hub. is like how they're

really, you know, starting to kind of like get outside of like just the written word

content. And they're also giving you these tools to be able

to make a lot of content from that written word content, like this whole podcasting angle

that they're taking and like the new tools that are available to do that.

You know, it's almost just like, can this be like, overwhelming a little bit for a team that hasn't been producing content in the past, or Are these tools going to enable people to do more with their content? Right. And I think only time will tell. Right. But, you know, it'll be really interesting to kind of see.

Um, also I think like, did we really hear much about like HubSpot video? With this, were there any new, like video features that they kind of put out into content

hub? Like, I feel like that's kind of like a big

sort of like missing piece. Like HubSpot video has been around for a while. And they like hide it in like a second layer of like the files tool or whatever reason.

Right. And I would

assume content hub would have maybe tried to put an effort out there to get

video a little bit more front and center. Right. um, you know they, they kind of introduced podcasting into the mix, but video still kind of feels like It's sitting back there a little bit, unless there's something I haven't seen that I've completely missed, but I don't know.

Okay. Devin. All

[00:24:17] George B. Thomas: so so that's the thing.

Here, I wanna, I wanna put a, I wanna

put a pin in something right now. um, ladies And gentlemen, this is the worst that it

will ever be. We know HubSpot. We've seen what they've done to a marketing

hub. We've seen what they've done to a sales

hub. We've seen, shoot, do you remember the

service hub when they launched it?

Good God, what

was happening there? This is the worst that it will ever be. So Max, I

think video is coming, but it is funny though, that

you talk about

hidden things, because one of the things that I

want every listener or viewer of this podcast to do is

go into one of your HubSpot pages, landing pages or website And do this little search content library

[00:24:58] Devyn Bellamy: I

[00:25:04] George B. Thomas: because it's not in the main navigation under the content navigation that you might not realize as part of what you have as your arsenal to actually do a content library on any of your pages.

And look at what that module actually enables you to do, because that's a little

hidden feature that people need to know about.

[00:25:24] Liz Moorehead: I need to know why Devin was mean muggin at

[00:25:27] George B. Thomas: No, he was saying, shut up, bro.

[00:25:30] Liz Moorehead: No, he was making a face. He was making a face to the point where Max went, all right,

[00:25:33] Max Cohen: I feel like he was eluding.

[00:25:34] Liz Moorehead: that face

is

about.

[00:25:36] Devyn Bellamy: I was shifting.

Liz because there are things that I'm not allowed to talk

about. And all I can

[00:25:43] Max Cohen: oh you

[00:25:44] George B. Thomas: at the beginning of the podcast?

[00:25:46] Devyn Bellamy: Yeah,

all I can

say is that we hear you, Max, that that's all I'll

say.

[00:25:53] Max Cohen: All right. Sick.

[00:25:54] Liz Moorehead: Can we talk about how Devin is like really slipping into like big

shill energy today? He's like, I can't say

[00:25:59] Devyn Bellamy: Well, the

funny thing

[00:26:01] Liz Moorehead: I'm just here on behalf of big orange

[00:26:03] Devyn Bellamy: part of my role in this rollout, um,

has been training partners. And so as a result, I've been creating and An insane amount of collateral around

content hub. Um, so I've, I won't say that I've accidentally become an expert in it, but there are phrases that I now say

in my sleep, thanks to, for instance, the 40 minute training video that I produced.

Um, and so as a result,

like I'm pretty familiar with content hub, um, the positioning around it, our goals with it. Um, and then I'm also familiar

with

some of the tools that, uh, are coming in the pipe. Um, that's, uh, I may have test driven and may

be a part of a future conversation one

day.

[00:26:46] George B. Thomas: I'm so jealous.

[00:26:48] Max Cohen: be

[00:26:48] Liz Moorehead: yeah, you're making, I'm watching jealous. Like George gets so

jealous.

[00:26:53] George B. Thomas: Yeah, man.

[00:26:54] Liz Moorehead: Well, Devin, why don't you lead us off in the next part of our discussion then, since you are just sitting there being like, I'm not saying a lot of things that you

guys don't know. I'm just. Saying I know a lot of things that you guys don't know.

Why don't we speak more broadly? Why don't we speak more abstractly? Devon if you could talk to our audience a bit about the mindsets that you want people to be approaching content hub with Where

[00:27:19] Devyn Bellamy: I would start with getting on YouTube and doing a search for Devin Bellamy TEDx. Cause I got a TED talk out now, people. And it is about this topic.

It is literally about AI generating content, um, and the mindset around it. Um, and the idea, um, is that the future is going to belong to people who know how to leverage AI.

It's not going to belong to AI. It's going to belong to the

people, the

[00:27:53] George B. Thomas: Facts!

[00:27:53] Devyn Bellamy: humans, dare I say. Who know how to leverage, um, AI.

And in my, in my talk, I approach it from a point of, um,

uh, AI and technology, uh, as, as a means of

accessibility. Um, because I have, um, uh, uh, learning disabilities and all kinds of fun stuff

that you learn about. Watching the Ted talk, but the idea is that if you take a step back and think about the great content, um, you guys hit on the head earlier is the people who suck and the people who have

bad intentions, they're going to,

um, become the new background noise. And they're going to become a platform for

my outstanding content to shine against. And so

if that's, if that's what's going to happen, that's what's going to happen is it's going,

these people are going to do it. And then it's not going to work because

people are going to be desensitized to

just AI

generated noise. But the thing is, is that if you

yourself start out with this key concept, um, like my friend

Gaddy, who is a chef, uh, nothing about his food is AI generated, but everything about

his brand is marketing everything else.

It's, and he is,

you know, Functioning well

at the core of what he's doing. He's using AI to help him do what he loves. And that's the core of the messaging. So with all these tools that are out here, if you are a creative,

if you are passionate about something, if there is a subject you love to nerd out about, that might be totally niche.

You don't have to create a team to

get excited about it. You don't have to create a team to market it. Now you don't have to, you can, you can do what you're passionate

about. Or if you just want to help build somebody else's dream, you can just go ahead and get really specific with things and help them build it.

But what's the fun in that? Work until you die. Okay. I love working at HubSpot, but it's not all I do. I do have hobbies. Um, but when you think about the tools that are coming out, you know, image generation, AI blog post generation, website assistant, content, remix, AI translations, brand voice, blog post, narration, membership, blogs, content library, content approvals, content in bed and podcasts.

And it doesn't matter where your website lives for you to use

these tools. It

doesn't matter. Like it doesn't matter that you don't have your website on HubSpot

CMS anymore. That's, that's a non issue. That was a hurdle for so many people who didn't, who couldn't

wrap their heads around the value. You know what?

Fine. Do it. Don't do it. Whatever. The Marketing Plus bundle is

going to affect how you

create your content. So now you're still going to be able to manage

your single source of truth and still be able to get

done what you need to get done, but you'll be able to do it, um,

with less, uh, effort. Uh, you'll have increased bandwidth, um, and you'll be able to focus on sharing, you know, what you love.

You're, if you're out here, just going to use this tool to try and make money, try and get money from people. Then, you know, good on you go ahead. You pay your monthly fee. My kids need shoelaces. The thing is, is that if you are really out here trying to, you know, make the world a better place and leave this universe better than you found it, there are ways that you can use AI to do that.

Um, but yeah, that, that literally is the, uh, Cliff's notes to my, uh, TED talk, definitely go check it out

on YouTube.

[00:31:37] George B. Thomas: Ah, that section brings me so much joy. I literally did a happy dance, like, several times. Punching this

[00:31:44] Devyn Bellamy: Yeah. George's happy dance is shadow boxing.

So,

[00:31:48] George B. Thomas: Mmm, I loved

[00:31:49] Liz Moorehead: Right while you guys are talking about a happy dance though. I'm watching max in the corner Just kind of like, dude, talk us through what's in your head right now. Cause you got to,

[00:31:58] Max Cohen: brain just skipped. Um, because, so, it's So,

hard to call HubSpot, like, it's so hard to call Content Hub a CMS,

[00:32:09] Devyn Bellamy: well, you

[00:32:09] Max Cohen: because it almost

[00:32:10] Devyn Bellamy: No, you don't stop. Hold on. Let me

stop

you right there.

[00:32:12] Max Cohen: Yeah, You

[00:32:13] Devyn Bellamy: No, let me let me literally stop you right there In the partner

training, there is a section where I say, stop saying CMS.

We're not, we don't say CMS Hub no more. We ain't doing CMS Hub and

anything no more. Now, it's Content Hub.

And we're not calling

Content Hub CMS.

We're calling it AI powered marketing training. Solution

because

[00:32:38] Max Cohen: Well, good thing. I'm a good thing. Good thing. Hold on.

Good thing. Good. Good thing. I'm

good thing. I'm an app partner and not a solutions partner. so give me

a HubSpot demo portal and then we'll talk anyway.

[00:32:47] Devyn Bellamy: hold on back up back up

back up playboy We ain't done yet because the thing is is that you can still create the things like the thing is Oh my god, I wish I wish I was allowed to

talk about the things that I know

[00:33:02] George B. Thomas: can't,

[00:33:02] Devyn Bellamy: But all I can tell you all I can tell you

is wait for the

spring spotlight That's all i'm gonna say.

That's all wait for the spring spotlight. That's all I

[00:33:11] George B. Thomas: Max, Max, here's the deal, Max, I

have a almost over 9, 000 word article that we have written that we were getting ready to launch on, uh, sidekickstrategies. com titled HubSpot CMS. Versus WordPress, to which now I have to go back and retitle it, content hub versus WordPress and find

[00:33:39] Liz Moorehead: yeah, I know.

[00:33:41] George B. Thomas: find all the words, all the times.

We are trying to optimize for the searcher and the search engine where we said HubSpot, CMS.

[00:33:49] Max Cohen: Do you?

[00:33:50] Liz Moorehead: George, George, my favorite part about that statement you just made is the fact that you said you are doing that. I'm sorry. What do you think I'm doing

[00:33:56] Max Cohen: uh, hold on. Or about the fact that you could just do it with AI now. You don't gotta look back for anything. What do you

mean?

[00:34:04] Liz Moorehead: not true. Nope, nope. That's not true. Okay. Now we're going to, now we're

going to take a little tangent and Liz is going to have a little

[00:34:10] Max Cohen: Hold on, you can't take a blog article, put it in a chat GPT, and say replace the word CMS with content hub. Come

[00:34:16] Liz Moorehead: a hundred percent can do, you can do that. Max.

[00:34:19] George B. Thomas: it. And read it and watch what else it changed on your ass. Oh, oops. Ooh.

[00:34:23] Liz Moorehead: Well, it's not just that. It's not just that. Hold on, hold on, stop. As the person who actually spends the most time touching written content. Okay. Let me just put it this way. You can absolutely do a search and replace. That's not the problem.

The problem is the content.

[00:34:38] Max Cohen: I forgot.

Go ahead, Liss. I'm sorry. I love

you.

[00:34:44] Liz Moorehead: I will pull this podcast over. I will

turn this around. I will take us home. No, I'm kidding. The issue is that the context of the conversation has

changed. It's not as simple as, it's just CMS, now

it's Content Hub. the context of the conversation has entirely changed. So there is stuff where we need to go in and take a look at, and this is, what we just displayed here is exactly the thing that freaks me out with AI.

Is that people go, and I'm not saying Max, you do this, this is not my implication. But I know for a fact, there are organizations that go, Oh, just have AI do it. Just with no thought, rhyme or reason around the context of the content that they're creating, what, what you're actually putting out there. I'm going to be perfectly honest.

I will say the name of the company after we stop recording, but I've received three emails this week from a very large organization where I was. Freaking flabbergasted that I'm like, this entire thing

was written by AI. I cannot, like, it is so obviously written

[00:35:49] Devyn Bellamy: that noise.

[00:35:50] Liz Moorehead: and, it's just, it's, it was a

lot, I, I, I couldn't believe that it was this organization.

So my, my concern

here is that this, that easy button mentality that

[00:36:03] Devyn Bellamy: I love

it.

[00:36:04] Liz Moorehead: now, Max, you have a, you have a salt gun. So I, I'm going to turn to the person who

doesn't have weaponry

[00:36:10] Max Cohen: I had to talk about the mindset piece before I was so rudely interrupted by everybody. Just kidding. I wasn't

[00:36:16] Liz Moorehead: just said, well, I'm sorry. Your takes were so bad. It required intervention.

[00:36:20] Max Cohen: listen to me. Y'all didn't listen to what I was gonna say. I was gonna say it feels insulting calling it a CMS anymore Okay, because that

[00:36:30] Liz Moorehead: Talk to

[00:36:30] Max Cohen: describes what it is, right?

So when we were getting into the mindset piece of it, I kind of think back to some

recent conversations I've had with people and I've probably said this on the podcast, but like when people say oh, why did you like Why, I'm using past tense here. Can't say the forbidden CMS word anymore. It's the new C word.

Well, I guess content is. So, what?

[00:36:53] Devyn Bellamy: On tension. Next management software,

[00:36:56] Max Cohen: listen. listen. The, the, oh my

god. What, when people would ask me, they'd say, why do you like HubSpot CMS? Right. And I would go, I don't know. It's hard for me to have that conversation as someone who doesn't build a lot of websites. I'm not a developer. I don't think I can give you the answer you, you, that is worth hearing.

But the one thing I will

say is that I'm pretty sure it's the only CMS platform that is also a CRM at the same time. Right. Which you can't really say for other CMS

platforms out there. Right. And so when I talk to

[00:37:32] Liz Moorehead: that matter? Why is that

[00:37:33] Max Cohen: Why does that matter things like smart content things like how you can totally change the experience Somebody has on the website based on what you know about them and it's like dumb easy You're not building any stupid integrations or like doing any wild coding or anything like that You're literally

highlighting a section of your website saying make it smart And all of a sudden

it's smart Right.

And it's like the easiest thing to do. And like, but now it's so interesting

before that was like, why host your hub, what your website on HubSpot,

but now we do the whole content in bed thing and Oh shit. HubSpot just made every other CMS platform. Also your CRM at the same time, because you can literally do now do smart content if you're on WordPress or if you're on anything, right?

So it's like. I, my, my brain is like kind of like melting a little bit

[00:38:24] George B. Thomas: let me melt it

[00:38:25] Devyn Bellamy: smart content you can't do on, WordPress

yet, but

you can do the

other stuff.

[00:38:29] Liz Moorehead: George melt the brains.

[00:38:31] Max Cohen: do like on, like in embeds and like content embeds.

[00:38:35] George B. Thomas: content There's

[00:38:36] Devyn Bellamy: yeah, embeds.

[00:38:37] Max Cohen: I'm talking about. So if

[00:38:38] Devyn Bellamy: I, stand corrected. Wasn't even thinking about that. Yes,

you

[00:38:41] George B. Thomas: Embeds. Embeds. You can do smart content, you can put it on your WordPress site.

It's absolutely amazing. It's a game changer. It's one of the most fundamental, uh, changes. Uh, take that. Any other CRM? 'cause you can't do that. I'm, but here's the thing. I wanna melt your brain a little bit more. If you have historically been a podcaster. If you don't understand when I say a podcast on top of a CRM, the dramatic change that that makes for what you can do as a podcaster, then just hang up the mic. Because you're podcasting for the wrong reasons. It's not about humans. It's not about community, but if it's about humans and community, and that's the reason you're podcasting, having a podcast on top of a site, CRM.

Oh, in the near future, watch out for all the other people that have been hosting podcasts that haven't been paying attention to this little ditty.

[00:39:37] Max Cohen: Is that like, you could send an email to someone after they listen to your podcast?

[00:39:41] George B. Thomas: Have you met HubSpot yet? Do you know what they're going to do in the future, bro?

[00:39:46] Max Cohen: no idea.

[00:39:48] George B. Thomas: Imagine smart content. In podcasting, imagine how you can do dynamic ads in like something like transfer, uh, transistor. fm. But now imagine being able to do dynamic ads in HubSpot podcasting and have it hooked into your ads account that's in HubSpot and dude, the things where my brain goes for what you could eventually do with that alone is crazy talk.

[00:40:13] Max Cohen: Yeah.

[00:40:14] Liz Moorehead: nerds, nerds. Assemble, organize, George, I love the dynamic ads conversation. I love where we've started going down the well here, but I want to bring us back up here a minute because I know mindsets is something that's particularly important to you because all of these incredible features that we're talking about right now only work if you're looking at things in the right way.

Devin, you've talked a bit about your mindsets, Max, you have as well. George, I'd like to hear from you where you're at with the

[00:40:43] George B. Thomas: Yeah. My mind's mine is not going to be surprising. Um,

[00:40:47] Liz Moorehead: Is it about the robots? Is it all about the robots?

[00:40:50] Max Cohen: about the cyborgs, dude. It's about the automatons.

[00:40:53] Liz Moorehead: all about our AI overlords.

[00:40:55] George B. Thomas: it's all about the HUMANS, and, and it's about keeping your humanity, and, and here's the deal, if you really wanna know how I

Feel about this. If you really want to see what I've been doing for the last year, if you really want to see me get nerdy, when it comes to HubSpot and AI and content creation, I hope you're going to be at inbound because that's exactly what I'm speaking about this year.

I will be hitting the stage and talking about humanity and being human in an AI generated content world. And so. Keep it about the humans. Don't lose your humanity. Make sure you keep focused on doing the hard work, because when you do what is hard, life will be easy. As soon as you hit that easy button, your life is going to get real hard, because people are going to stop trusting you and decide to go follow somebody else, because you are an AI cyborg, not a shoe.

[00:41:56] Max Cohen: Automaton scum.

[00:41:58] Liz Moorehead: Devin, buddy. I know you have to hop a little bit early today. So. So I want to turn it over to you before George, Max, I want to wrap a little bit about some features, but Devin hit us with your final thought, hit us with your mysterious parting words.

[00:42:12] Devyn Bellamy: Go ahead and go to them first. I'll come back

[00:42:14] Liz Moorehead: Okay. Seth, cut this part out. We will continue.

[00:42:18] George B. Thomas: That's Noah, though.

[00:42:19] Liz Moorehead: sent me a Slack

[00:42:19] George B. Thomas: Different editor, different podcasts.

[00:42:22] Liz Moorehead: hi Noah. I also love

you. Noah, what's up? Okay. So now that we've got the right mindsets. In mind, what are some of the ways that we want to see people maximizing these features? Because again, trepidation, concerns, fears, oogie boogies about AI.

Let's now set those aside for a moment. When you look at the potential of the platform and you look at the potential of the features, what excites you? How do we want people using these things? George, I see you nodding already along. Go

[00:42:52] George B. Thomas: yeah, one of the, um, well, there's, there's multiple exciting things, like I literally talked about content library, because what you'll be able to do with that and the starting point of what it's at is going to be amazing for a lot of organizations that have multiple different types of collateral that they want to be able to give people access to with ease.

Um, One of the things that really excites me is the new, um, AI generated blog narration, because I had actually built a system where we would use natural reader to read our blog articles, to give us a decent AI voice that we could put a transistor FM player on every article. So people could either listen to it or read it depending on how they learn best, because some people learn by watching.

Or listening. And so we wanted to have this multi attack based on, uh, them having a great experience. And so now that that can just be in HubSpot and that I know that there's a day coming HubSpot hasn't said this, this is my guess. I'm going to get out my crystal ball and see the future. There will be a day where I will be able to create a George B.

Thomas voice print, and I will be able to have everybody. Listen to my blog articles and it be my voice. And that is being able to scale the shit out of myself. Pardon me for my French, but that excites the crap out of me. The other thing that I have to dive into here is where Remix is now and where I think Remix will be in the future, because I am a big advocate of if you've taken the time. To create the content that you felt was difficult to create, then you might as well chop it up and make some content confetti. And the idea of being able to use Remix to easily do that in the future, based off of a blog article, a landing page, a pillar page, whatever it is, and just be able to amplify your production and amplify the way that you can share it to the world.

Like, those are some exciting pieces for me.

[00:44:57] Liz Moorehead: Max, what about

[00:44:58] Max Cohen: Yeah. Um, to me, this is a, I think the other big thing I'm kind of unlocking here is that, um, This. This is the beginning, I think. I mean, this is a really, this is a really good beginning of it. Um, but what I really feel like they've been doing a lot of this like with AI, but then really kind of like just like punched through the wall with this one, is that you can tell they're doing a really good job at removing the barriers of the difficulty around content creation.

for listening. Right. Cause again, you've, heard me say ad nauseam. You've heard me say on this every time, like I'm spots easy. We can call it as hard. That's the hard part. No one wants to do it. The salespeople aren't going to tell you how hard it is,

right? You're just going to turn it on. Lead's going to

appear, right?

Like the, the, the act of creating the content is always so difficult. But like, when I look at things like content remix, when I look at things like Brand voice. When I look at things like, I mean, how easy it is to frigging go get the podcast up. Like Ryan gun from absolute aid hit me up on LinkedIn the other day.

He's like, dude, I just did almost nothing. And then I have this podcast episode on my website and I'm absolutely speechless because of it. Right. Like the, the, the thing that I think is so cool here in terms of like making the hard part much easier. Is that we're almost at a place where, you know how I always talk about, like, make the content in the format that you're comfortable doing, right?

And then, you know, focus that way and then, you know, use tools to kind of split it out and do whatever. Whether you're someone who likes to create content via written word, or you're someone who likes, who likes to get behind a camera and talk because you're not a good writer, me. Right. I'll make videos all day.

I'm not writing like I, I am not writing anything. Right. But right. And you see, like, so here's the thing. You can start with written word content, remix, go fix it up. You've got a lot of pieces of content that you can, you know, deploy in a lot of different ways. Right. And you saved a whole bunch of time getting there and like you just go in there and you're kind of doing some adjustments.

Maybe if AI talked a little weird, at least it's there and you can put your own spin on it. Right. Right. But even if you're someone who likes to do video, right? There's tools you can use to just take your video, transcribe it, and then start at that same process, right?

[00:47:37] Liz Moorehead: are you all

[00:47:38] Max Cohen: So it's like, oh my god. Okay, but here's the thing.

For someone like me, who hates producing written content, right? I feel like I'm closer to having an avenue to be able to do that without it being a giant burden to me. Right? And I can express myself in the way that I'm comfortable doing it. So my most authentic content gets created, turned that into words, and then turn it into additional content in that form that I'm not comfortable creating it.

Right?

[00:48:10] Liz Moorehead: I need you to express yourself before you

[00:48:12] George B. Thomas: Max, I'm talking directly to you, brother. Cause you are my brother. My, my, my video brother.

I don't work for HubSpot,

so I don't care. And I'm going to get my crystal ball out again, one more time. And I want you to imagine a world where you've taken the time to create that 15 or 20 minute video. And now HubSpot asks you, would you like to remix that video?

And all of a sudden you have some magical clips that you can take and put out through the internet in horizontal, vertical and whatever other ways that you want. I can't

[00:48:51] Max Cohen: Wait, does it already do? Okay, it doesn't yet. Yeah, that's one thing. This is the

[00:48:55] George B. Thomas: video yet, but

[00:48:57] Max Cohen: it's okay, but you know, it's probably not that far away from doing it because other tools do it They're probably figuring it out Like this is what hubspot does while they're not first to do a lot of this stuff right and I dealt with this at the at the Apple store for so long where like the iphone would come out with like a feature right and then you'd get the Idiots that would come in there with androids be like, oh androids had this for years And it's like okay, dude, like They took their time To figure out how to deploy it in the best way that they could in the way that they wanted to,

[00:49:29] Devyn Bellamy: and now they can move their icons around on

the screen. Yay.

[00:49:34] Max Cohen: Of course you could do that

but listen, I think HubSpot does that also, right? So like when George

you tell me like, oh, you know, imagine it You know a

world where you can take your video and then do the same thing content remixes other stuff does that I? Applaud HubSpot for while they could have probably thrown something out there because the tech exists

Right?

They probably could have just thrown that out there. That would have been like a huge awesome thing to have for, for content remix.

I think them taking the approach of like, Hey, let's, let's nail down written word

first before we, you know, let you put anything from like a, you know, a podcast to a video to a, I don't know, uh,

uh, your only fans account into a content remix.

Right? you know what I'm saying?

Right?

[00:50:20] George B. Thomas: No, I really

[00:50:21] Max Cohen: liked it. I think they're kind of like trying to prove this out first.

And then, when it's right for video to go into there, and to do what you just said, It'll get there. We'll get

there. We can wait for it.

[00:50:31] George B. Thomas: I feel like we just got

[00:50:32] Liz Moorehead: I don't know, but I just want to, I always have to do this every time this happens. It wouldn't me.

Wouldn't me? I didn't do

[00:50:39] George B. Thomas: just got

[00:50:39] Liz Moorehead: Wouldn't me?

[00:50:40] Max Cohen: it, was

[00:50:41] Liz Moorehead: No, I

[00:50:41] Max Cohen: I said Nevermind.

[00:50:44] Liz Moorehead: this is what happens when Max doesn't have his croutons.

All

[00:50:46] Max Cohen: No, it's

[00:50:47] Liz Moorehead: knew we were tempting the chaos gremlins

when we went this route without the croutons, but I would just like everybody to note this occasion, when Max doesn't have croutons.

[00:50:57] Max Cohen: I've only had Crouton's one

[00:50:58] Liz Moorehead: have to

[00:50:59] George B. Thomas: we might have to ship you some more

brother

[00:51:02] Max Cohen: I just need to I just

I didn't take my stratera today, that's what it is Yep.

[00:51:07] George B. Thomas: Yes, we are.

[00:51:08] Liz Moorehead: All right. So final question of today's episode, gentlemen, we have a lot of people out there right now who have a choice in front of them regarding moving to HubSpot content hub, digging more into it. They just, it's, it's in front of them. Like this big, happy, fun mystery box.

Okay. The fact that George has now sat down off screen, I don't know if I should be concerned, George. Do you need an adult? Are you all right,

[00:51:33] Max Cohen: you sitting on?

[00:51:35] Liz Moorehead: That silence is really comforting, by the

[00:51:37] George B. Thomas: I'm shaking my head yes, and I'm sitting on a stool because I am going to go last. Which is why I removed myself from my mic, because you're asking this question, which you'll probably start over now that I've interrupted by sitting down, but There you go. I, the,

[00:51:53] Liz Moorehead: You have to understand, when you bounce, when you pa I'm used to you bouncing, and I'm used to you pacing, and I'm used to you making faces. You literally were like, oh, the last question? I'm gonna remove myself from

[00:52:03] George B. Thomas: see the amount of pent up energy that is going to come out around this last question. I may have been trying to meditate or pray for like 45 seconds before we get there, but I'll just, I'm going to go back to my stool. I'm going to quietly sit

[00:52:18] Liz Moorehead: We're going to leave this all, Noah, you don't cut any of this

[00:52:20] George B. Thomas: at all. So,

so, um, Yeah,

[00:52:24] Liz Moorehead: to know that this is the first time you've had to sit down and find Jesus before you answer a question on Hub Heroes. So this is a first. All

[00:52:32] George B. Thomas: now know I have a stool, so I don't actually stand all day. That's important, too.

[00:52:37] Liz Moorehead: that's incredible. We're learning so much about each

[00:52:39] Max Cohen: George said poop and stool

in the same episode.

[00:52:42] Liz Moorehead: heh heh heh heh heh heh heh heh heh heh heh

[00:52:47] George B. Thomas: my duty to do these things.

[00:52:52] Liz Moorehead: Are we recording on a Friday? No, why do you ask? All right. So a lot of people have a choice in front of them right now when it comes to HubSpot Content Hub, whether they're dipping their toes into it. I know I'm hearing conversations about people saying like, well, I have a renewal coming up. I'm not sure how I should be approaching it.

There's a lot of question marks for a lot of people. So if each of you could give one piece of advice. To folks who are making this decision. What would that be and why and George? I fully anticipate you will give me seven pieces of advice instead of one and I I've just you are who you are So that's fine.

Devon. Do you want to kick us off?

[00:53:27] Devyn Bellamy: Absolutely. Um, the mindset here is that specializations isn't for specialists anymore. Um, you don't have to be a writer to have written content. You just have to be passionate about what it is you want to say and leverage the tools to help you say it. Um, not use the tools to say it for you.

What leveraged them to help

polish what's going on inside your head.

Basically, you really just need to go check out my Ted talk. That's

what it is. Um, hopefully you can, what

you guys, you know, drop the link in chat. So when you

guys can check it

out,

[00:54:04] Liz Moorehead: Oh, you mean the thing I just did cuz I'm amazing

[00:54:08] Devyn Bellamy: but, um, I think that video lends a

lot to the mindset that you're going to need to have in order to work, um, with. AI

powered content in general. Cause the thing is, is that you're never going to be able to effectively and fully

utilize it, uh, or even wrap your head

around it's fully capabilities. If you're constantly afraid of it. Um, so the idea is to learn how to work

with the tool, get over yourself, get over your preconceived notions, uh, and, and grow because the workforce and the

workplace is changing. And right now

content hub is right on the bleeding edge. So keep up.

[00:54:45] Liz Moorehead: Max

[00:54:46] Max Cohen: Um, I don't think there's ever been a better time than now to, you know, start using HubSpot. I'm going to, I know I'm only saying CMS features, what we would call CMS features, right? Because it literally just became content hub. Right. Um, but like for folks that didn't look at in the past, because they were like, Oh, we got to bring our whole website over to HubSpot.

That sounds like a big, painful project. Nope. No, you don't. You don't have to do that anymore. Right. And you can still, you know, take advantage of all these tools because there's so much more behind it. You know, beyond the argument of, Oh, if the website's on HubSpot, you can do content. I mean, you can use smart content, right?

It's now so much more than that, right? It's like truly like a really, really cool tool to help you produce said content to create the said content, right? Versus just hoping you're naturally gifted at doing it on your own, right? So, um, I'm just glad that there's like a billion other reasons to buy it now.

Um, besides that very plain. Website on HubSpot use case, right? So, uh, you should be looking at it and you should think about it more than just like we're going to host our website on HubSpot.

[00:55:58] Liz Moorehead: George, have you prayed your way to, okay. He has a pen in his head. There's a lot happening here. Uh,

[00:56:06] George B. Thomas: Yeah,

yep Jesus has taken the wheel So here's the deal

[00:56:14] Liz Moorehead: The flywheel.

[00:56:18] Max Cohen: dude.

[00:56:18] George B. Thomas: Somebody has to do a parody on that right

[00:56:20] Max Cohen: I'll make a meme. I'll make a meme. Don't worry.

[00:56:22] George B. Thomas: So here's here's the deal Unfortunately too many of my friends and too many HubSpot users that probably don't even have a clue of who I am are going to allow this conversation to be about money. Well, what do you mean? I have to pay X, Y, Z to get these tools. By the way, Liz, you did mention if you're getting ready to like re engage your contract.

Well, then use that as leverage to get a deeper discount because you're actually upgrading to a set of tools and give it like a longer timeframe. Do a two year or three year. Anyway, you can have those conversations later. But here's the deal. Too many people are going to let it be about money. And they're going to pay attention to that 100, 200, 300 a month.

And they're going to get bent out of shape instead of thinking about the man hours that it's going to save. And the amount of money that you pay your humans per hour and what that equals in a month. They're not going to think about the metrics that you're now going to be able to have based on being able to put your podcasts and different things in there and the additional tools that we have.

They're not going to think about the management of assets and creating a better user experience with content library. And most of all, they're not going to be able to Think about or not stop to think about maximizing their potential through the efforts of their content and releasing it into the world to help the humans get past their hurdles.

[00:58:06] Liz Moorehead: I love that. that you, you just dropped such a deep knowledge bomb there that you forgot to say something sassy at the end to cut us off.

[00:58:14] George B. Thomas: Trying to think of another word for poop, stool or duty, and I can't do

it.