Lead Nurturing Strategy + Support

Lead nurturing is the combined marketing and sales process of developing relationships with buyers at every stage of the sales funnel. This is important because your leads go through an often non-linear process to make a buying decision. When done well, lead nurturing organically and intuitively supports that process by empowering leads (not forcing them) to make the right division for them.

For companies, it helps in converting prospects into customers and building long-term relationships. For the humans you’re nurturing, it helps then get closer to solving their most complex or frustrating challenges in a way that’s best for them.

Oof, if only that were a simple answer! Lead nurturing at its best is a symphony of different lead nurturing “instruments” – social, email, content, print collateral, videos, live events, and more – that offer sincerely valuable education, personalized engagement, and timely follow-ups.

Absolutely! Honestly, that’s kind of the whole point! We’re not nurturing leads so they’ll go to brunch with us – unless that’s your goal, in which case, that’s exactly what we’re doing. Lead nurturing, in short, turns prospects into loyal customers, boosting sales.

Content educates and guides leads, aiding their decision-making process. To accomplish this, your content must be selflessly educational and developed in a way where it’s clear you’re there to empower with knowledge.

Email marketing keeps your brand top-of-mind and helps in personalizing the experience.

Segmentation involves categorizing leads based on their behavior and preferences.

It streamlines the process, making it efficient and consistent. It also enables you to easily segment your leads at scale, so you can more effectively personalize your nurturing approaches. 

Use data and insights to tailor content and interactions. This can be through email personalization, smart content, and the substance of what you’re sending leads, based on their interests and behaviors. 

Through metrics like conversion rates, engagement, and closed won rates.

Yes, it provides additional channels to engage with leads. Of course, this will be dependent on your audience and what social channels they do or do not use.

These are automated emails sent over time to nurture leads. They can contain offers, personalized content recommendations, and connection opportunities. 

Regularly, but without overwhelming them. This is where the art of lead nurturing meets the science.

Yes, every industry can benefit from tailored lead nurturing strategies.

HubSpot offers comprehensive tools for effective lead nurturing.

It varies, depending on the lead and your strategy.

The core principles are the same, but strategies may differ.

By providing relevant, valuable content and interactions.

Yes, agencies like Sidekick Strategies specialize in this.

We never forget the humans we’re looking to serve and support. Seriously. Our mantra at Sidekick Strategies is that “It’s all about the humans,” and it informs every single strategic decision we make for our clients and ourselves.