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Boost Your Marketing ROI: How to Create and Track HubSpot CTAs Effectively

Picture of Jorge Fuentes Jorge Fuentes Nov 8, 2023 9:25:00 AM

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Introduction

In the digital marketing realm, Calls-to-Action (CTAs) are not just buttons; they're your best bet for guiding users towards your desired action, be it signing up, learning more, or making a purchase. HubSpot offers a robust platform to create, manage, and track these CTAs, ensuring you're not just shooting in the dark but making informed decisions based on data. Let's dive into how you can set up a versatile CTA in HubSpot that you can deploy across various assets for cohesive tracking and improved marketing performance.

Creating a HubSpot CTA

  1. Starting Off:

    • Log into your HubSpot portal and navigate to Marketing > Lead Capture > CTAs.
    • Click on 'Create CTA' to begin crafting your button. While templates are available, starting from scratch allows for full customization.

  2. Designing Your CTA:

    • Opt for an 'Embedded Button' and link it to a relevant URL, such as a new sales enablement course in this example.
    • Customize the button text to clearly communicate the action you want users to take, like "Get the Sales Enablement Course."

  3. Styling Your CTA:

    • Adjust the button's style to make it stand out. Change the text to bold and alter the background color to red or any color that aligns with your brand identity.
    • Save your changes and give your CTA a descriptive name for easy identification.

  4. Integrating with Campaigns:

    • Optionally, link your CTA to a specific marketing campaign for cohesive tracking and analysis.

Deploying Your CTA Across Marketing Assets

  1. Email Integration:

    • With your CTA ready, it's time to incorporate it into your marketing emails.
    • Clone an existing email or create a new one, and insert the CTA button at the desired location, ensuring it aligns with your email's content and layout.

  2. Consistent Tracking:

    • By using the same CTA across different assets, you can monitor its performance uniformly, whether it's in emails, landing pages, or blog posts.
    • HubSpot's analytics will provide insights into click rates, conversions, and how the CTA contributes to your overall marketing goals.

CTAs are a pivotal element in your marketing strategy, guiding potential customers through the buyer's journey. By leveraging HubSpot's CTA feature, you can create compelling buttons that not only attract clicks but also offer valuable data to refine your marketing efforts. Remember, the key to success is not just in learning but in applying this knowledge effectively. So, take this guide, craft your CTAs, and become the marketing hero your organization needs.