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Enhance Your Sales Strategy: How to Utilize Deal Tags in HubSpot for Better Deal Prioritization

Picture of Jorge Fuentes Jorge Fuentes Nov 10, 2023 9:31:00 AM

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Introduction

HubSpot's introduction of deal tags offers a dynamic way to categorize and prioritize deals, aiding sales teams in focusing on the most crucial opportunities. Whether you're a HubSpot veteran or a newcomer, understanding how to leverage deal tags can significantly enhance your sales strategy. This article will guide you through creating a deal tag from scratch, focusing on deal amount and closure status.

Creating a Deal Tag in HubSpot

  1. Accessing Deal Tag Settings:

    • Log into your HubSpot account and navigate to the settings icon.
    • In the settings menu, select 'Data Management', then 'Objects', and finally 'Deals'.
    • Within the 'Deals' section, find the 'Pipeline' tab and locate the 'Deal Tags' option.

  2. Crafting a New Deal Tag:

    • Click on 'Manage Deal Tags' to enter the deal tag customization area.
    • Opt to create a new tag and set criteria that focus on deals with an amount greater than $2,000 that are not yet closed.

  3. Configuring Tag Details:

    • Name your tag succinctly, such as "Amount 2K+ Not Won", to reflect the criteria.
    • Choose a distinctive color for the tag, like purple, to make it easily identifiable in your pipeline.

  4. Setting Up Filters:

    • Add filters based on deal properties to automate the tagging process.
    • For instance, set the amount to be greater than or equal to $2,000 and the 'Is Closed Won' property to false.

  5. Reviewing and Saving the Tag:

    • Review the tag's details, ensuring the name, description, color, and filters are correctly set.
    • Save the tag, which will then be applied automatically to deals that meet the specified criteria.

Utilizing Deal Tags for Enhanced Prioritization

  • With the new tag in place, sales teams can quickly identify high-value deals that require attention.
  • Deal tags facilitate better resource allocation, ensuring that efforts are concentrated on deals with the highest potential for closure.
  • Regularly review and adjust deal tag criteria to align with evolving sales strategies and market conditions.

Deal tags in HubSpot are a potent tool for optimizing sales processes, offering a clear view of where to focus efforts for maximum impact. By following the steps outlined above, you can implement deal tags in your organization, aiding in the prioritization of deals and enhancing overall sales efficiency. Remember, while understanding the concept is vital, the true value lies in applying this knowledge to improve your sales outcomes. So, embrace this feature and become the strategic hero your sales team needs.