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Integrate HubSpot CTAs on External Websites: A Step-by-Step Guide for Enhanced Conversion Strategies

Picture of Jorge Fuentes Jorge Fuentes Dec 21, 2023 4:53:00 PM

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Introduction

HubSpot's Call-to-Action (CTA) feature is a powerful tool for driving conversions and enhancing user engagement on your website. But what if you're using an external CMS like Squarespace or WordPress? The good news is, integrating HubSpot CTAs into these platforms is straightforward and can significantly amplify your marketing efforts. This article will guide you through the process, inspired by a query from a user, alesco digital 8447, on how to achieve this integration seamlessly.

Embedding HubSpot CTAs on External Websites

  1. Accessing the CTA Code:

    • Navigate to your HubSpot dashboard and select 'Marketing' > 'Lead Capture' > 'CTAs'.
    • Choose the CTA you wish to embed and click on 'Actions' > 'Embed'.
    • Copy the provided HTML snippet, which is the key to embedding your CTA on any external site.

  2. Integrating the CTA on Your External Site:

    • Log into your external CMS (e.g., Squarespace, WordPress) and navigate to the page where you want to place the CTA.
    • Find the section where you can add custom HTML (this might be a block, widget, or a specific area for custom code).
    • Paste the copied HTML snippet into the designated area to embed your HubSpot CTA.

  3. Customizing the Placement:

    • Depending on your CMS, you may have the flexibility to move the CTA around the page. Position it strategically to ensure it aligns with your page content and user flow.
    • Preview the page to ensure the CTA appears correctly and is functional, leading users to the intended action or page.

Benefits of Integrating HubSpot CTAs:

  • Consistent Branding: Maintain a cohesive brand experience across different platforms by using HubSpot's customizable CTAs.
  • Enhanced Tracking: By using HubSpot CTAs, you can track interactions and conversions directly within HubSpot, even on external sites, providing valuable insights into your campaign's performance.
  • Increased Conversions: Strategically placed CTAs can guide visitors towards key actions, improving your conversion rates and achieving your marketing objectives.

Embedding HubSpot CTAs on external websites is a straightforward process that can significantly enhance your digital marketing strategy. By following the steps outlined above, you can ensure that your CTAs are effectively integrated into your external CMS, driving conversions and providing valuable insights into user behavior. Whether you're using Squarespace, WordPress, or any other platform, leveraging HubSpot's CTAs can be a game-changer for your online presence. Remember, the key to success is not just in learning but in executing these strategies to become the marketing hero your organization needs.