Streamline Your Email Marketing: How to Create a Hard Bounce Contact List in HubSpot

Introduction

Maintaining a clean email list is crucial for the success of your email marketing campaigns. Hard bounces, which occur when emails are permanently undeliverable, can negatively impact your sender reputation and deliverability rates. Fortunately, HubSpot offers a simple solution to identify and manage these contacts. This article will guide you through creating a hard bounce contact list in HubSpot, helping you to maintain a healthy and effective email database.

Creating a Hard Bounce Contact List in HubSpot

1. Accessing the Email Tool:

   • Log into your HubSpot account and navigate to 'Marketing' > 'Email'.
   • This section is where you'll find various tools and options related to your email marketing efforts.

2. Locating the Hard Bounce List Tool:

   • Look for a tab or option that allows you to create a list of hard bounce contacts. The location of this feature may vary based on your HubSpot subscription type.
   • Common locations include the top right corner, the middle, or the bottom left corner of the email section.

3. Creating the List:

   • Click on the feature to create a list of hard bounce contacts.
   • You'll have the option to include global bounces, which are email addresses that have bounced from multiple HubSpot customer sends in the past.
   • Name your list for easy identification and review the hard bounce reasons selected by default. You can also specify a time frame for the bounces you want to include.
   • Once you've configured the settings, create the list. HubSpot will automatically generate a static list of all hard bounce contacts.

4. Utilizing the List:

   • After the list is created, you can use it to clean up your email database by removing or segmenting these contacts.
   • Keep in mind that this is a static list. If you want to continuously monitor new hard bounces, consider creating an active list with similar criteria.

Benefits of Managing Hard Bounce Contacts

• Improved Deliverability: Regularly cleaning your email list from hard bounces helps maintain a high deliverability rate, ensuring your emails reach your audience.
• Enhanced Sender Reputation: ISPs monitor bounce rates as an indicator of sender reputation. By managing hard bounces, you protect your reputation and increase the likelihood of your emails being delivered.
• Targeted Engagement: By removing non-deliverable contacts, you can focus your efforts on engaging with a more responsive audience, leading to better campaign results.

Creating a hard bounce contact list in HubSpot is a straightforward process that can significantly benefit your email marketing strategy. By identifying and managing undeliverable contacts, you ensure the health of your email list, maintain your sender reputation, and improve the overall effectiveness of your campaigns. Remember, the key to successful email marketing is not just in the planning but in the proactive management of your contact database. So, take this step today and become the marketing hero your organization needs.