The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

Look, there's been some speculation that this particular charismatic HubHero (with volume control issues) was unable to attend HubSpot's out-of-this-world #INBOUND23 conference this year in Boston. That's just simply untrue. 

I have proof!

See? There I am with my fellow HubHeroes podcast cohosts, George, Max, and Devyn, and we had the best time, and did so much learning, and ... oh, who am I kidding? I wasn't there. Instead, I spent last week watching all of the posts about one of the most inspiring gatherings for inbound practitioners on the planet. Sigh.

🎧 Related Episode: Back to the Flywheel, Unpacking the Laws of Inbound Physics

However, even though I wasn't there, I heard all of the hustle and bustle about George's incredible talk about why your sales enablement strategy failing, and the six things you need to focus on in order to fix it! 

Look at our guy, George, slay it! 

Now, if you missed his talk at #INBOUND23, we've got you covered while we take the week off as the guys recover from their week at INBOUND. (Don't worry, we'll be back in your feeds next week with a new episode!) 

George's #INBOUND23 Sales Enablement Strategy Resources

For this year's talk, George created an #INBOUND23 Sales Enablement Strategy Headquarters that includes his presentation deck, as well as a Sales Enablement Jumpstart Checklist, so you can immediately implement what he covered in his talk without a lot of headache!

But there's something else he released as a special treat to INBOUND attendees at his talk. Something that is going to totally blow your freakin' mind ...

HubHeroes Community EXCLUSIVE

💥Sales Enablement Strategy Online Course💥

This comprehensive online course — an EXCLUSIVE for premium HubHeroes Community members — is designed for business leaders and owners, marketing pros, and sales all-stars who are ready to be the sales enablement HubHero their company needs.

Today, the success of your sales enablement strategy relies on the collective effort of every individual in your organization. Not just marketing, not just sales, not just leadership. Everyone's attendance is mandatory to the sales enablement party! 🎉

🔎 Related: George's #INBOUND23 Recap of Learning, Growth, and Community

That's why our comprehensive online course is designed to empower not just one specific group, but all the amazing sales enabling professionals within your company — front-line marketers, marketing leaders, sales pros, sales team leaders, business leaders, and owners! Yes, this really is for everyone! 

With over 10 comprehensive modules, you'll gain access to the exclusive HubHero secrets that will guide you in crafting a winning sales enablement strategy. This strategy will rally your entire company behind it with unwavering enthusiasm, fueled by the undeniable results it brings.

HubHeroes Sales Enablement Episodes to Get You Started

Of course, if you missed George's talk, you may need some additional help getting your head wrapped around how you should be thinking about sales enablement! Never fear, your trusty HubHeroes are here to save the day ... 

Here are the top sales enablement HubHeroes episodes you need to listen to — honestly, even if you went to George's #INBOUND23 talk, you need to listen to these episodes if you're ready to dig deeper into magical and exciting world of sales enablement!

Sales Enablement Strategy Deep-Dives

🎧 How to Sell Like a Human (with Zach Basner)

Much like HubSpot Marketing Hub is only as effective and powerful as the human-centered strategy you build, the same holds true in a way for how you sell. HubSpot, Vidyard, Loom … they’ve totally got your back when it comes to making your scalable, streamlined sales strategy sing.

But it’s the selling soft skills — your ability to sell like a human, more specifically — that will make the difference for you in how well you crush those revenue goals for the year.

🎧 Why You Sales Enablement Strategy Is Failing 

As much as many of us like to talk a big game about sales enablement strategy, that's pretty much all it is — talk.

Don't get me wrong. I know most of you out there have good intentions with sales enablement, but the data shows we've still got a big problem. Most organizations are still struggling massively with aligning their marketing and sales team ... in fact, trust is continuing to plummet across the board between those departments. 

And in this first episode of our two-part sales enablement strategy series, we dissect why most sales enablements strategies fail to get off the ground, as well as what healthy sales enablement strategies and ecosystems look like.

🎧 HubSpot Sales Enablement Tactics + Strategies 

Similar to how you can't look to HubSpot Marketing Hub isn't your inbound marketing strategy — it's the platform by which you execute a strategy you develop — you also can't look at the Big Orange Sprocket as a replacement for doing the work to create your sales enablement strategy.

However, once you have that baller sales enablement strategy baked out and ready to rock, the sky is the freakin' limit when it comes to leveraging HubSpot to make sales enablement a reality. Because if you think only HubSpot Sales Hub has you covered when it comes to serving up the sales enablement goods, hoo boy! You have so much to learn, my friends.

And that's exactly what this episode about. If you're a HubSpot user — or you're thinking about how HubSpot can help you with sales enablement — this is the episode for you. 

Sales Enablement Technology 

🎧 Why Go HubSpot Sales Hub? (with Kyle Jepson)

Gather 'round the HubHeroes campfire, everybody! It doesn't matter you're already using the HubSpot Sales Hub or you're on the fence about whether or not it's the right fit for your company's revenue objectives, this episode is for you. 

HubSpot Sales Hub is the powerful CRM and sales automation twin to the big orange's marketing platform – and we've brought the one and only Kyle Jepson of HubSpot Academy on the show this week to talk through everything you need to know about using HubSpot for your sales efforts.

🎧 What Are HubSpot Playbooks + How to Use Them

During our sales enablement strategy episodes, one of the hottest topics that came up during that part of our discussion was HUBSPOT PLAYBOOKS.

Unfortunately, we didn’t get a chance to dig into it properly, so we decided to dedicate an entire episode to one of the unsung HubHero tools in the HubSpot platform. Especially since its applications extend far beyond sales enablement

🎧 Lead Scoring in HubSpot for Dummies

If your lead scoring model for your HubSpot contacts is being developed in a vacuum by only sales, only leadership, only marketing, or only two of those three teams I just mentioned, you’re gonna have a bad time. (That’s right, marketing teams – EVERYONE has to agree how a marketing qualified lead is defined.)

If your lead scoring model is something you developed a long, long time ago, in a mess of spreadsheets and Zoom calls far, far away, you’re gonna have a bad time. (Sorry, leadership and sales – you’ve got to look at your strategy more than once a decade!)

If you’ve been doing lead scoring for a while, and you’re using HubSpot … well, you’re not gonna have a bad time, but we’d strongly urge you to listen in. (We guarantee you’re leaving money on the table right now – and we’re going to help you fix that.)