The HubHeroes Podcast

An Unofficial HubSpot User Podcast.

YOU'RE ALREADY A HUBHERO!
YOU JUST DON’T KNOW IT YET.

Seriously, you don’t know what’s about to happen.

Grab your cape, fire up your headphones, and soar to inbound heights with Liz, Max, Devyn, and George.

JOIN THE LEAGUE OF HUBHEROES

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Unleash your inbound superpowers

If you’re in marketing, sales, or leadership, you’re in the right place. If you’re just starting out on your inbound journey (Sup, Frodo?) or fancy yourself a seasoned inbound wizard, we’ve been waiting for you. We do need to warn you though … this ain’t your great granny's inbound podcast.

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Ready to get your learn on?

Explore every corner of the inbound and HubSpot universe in a way you’ve never seen before. Across a wide range of topics, you’ll unlock how to streamline your processes, focus your energy on strategies that actually work, improve communication across your teams, increase your revenue streams, grow your business, and change the world.

How Sales Teams Should Leverage Technology to Maximize Their Time (with Bastien Paul of Hublead.io)

 

This week, HubHeroes welcomes back Bastien Paul, CEO of HubLead.io, for another no-nonsense conversation about the...

Unlock the Untapped Potential of Events with HubSpot in 2025 + Beyond, feat. Justin Givens

 

This week, I missed what might be one of my favorite conversations we’ve ever had on HubHeroes, and I’m honestly so...

The HubHeroes 2025 HubSpot Wishlist: Features, Hubs, Expansions, + More

 

Have you ever used a feature in HubSpot and thought, “Wow, this is great—but imagine if it could do this”? Or maybe...

What HubSpot Users Should Be Thinking About in 2025 + Beyond

 

Well, this is a first. After all the episodes we’ve done, I had to miss this one thanks to strep throat. And honestly?...

HubSpot AI vs. Human Judgment: When Should You Trust the Machine?

 

If there’s one topic we couldn’t stop talking about last year, it was AI—especially within the HubSpot ecosystem. From...

HubSpot AI Data Sources: The Story of Your Products + Services

 

In this episode—the final installment of our HubSpot AI Data Sources series—we dove into a deceptively simple, yet...

HubSpot AI Data Sources: Unpacking the Simplicity of the Marketing Strategy Setting

 

If you’ve spent any time poking around HubSpot’s AI Data Sources, you might’ve noticed the Marketing Strategy setting...

HubSpot AI Data Sources: Buyer Personas vs. ICPs (What's the Difference?)

 

When we hit record for this episode, I thought we were in for a straightforward conversation—break down the differences...

HubSpot AI Data Sources: a Brand Voice + Tone Deep-Dive (+ an Intervention)

 

HubSpot’s original Brand Voice and Tone tool was a step in the right direction, even if it didn’t quite deliver...

How to Get Started with HubSpot AI Data Sources (GigaChad Club Mix)

 

When you think of HubSpot settings, you probably don’t get all that excited, right? Let’s be honest—settings usually...

100th Episode: HubSpot Breeze AI + Co-Pilot Mindsets, Strategies, + Tactics

 

Celebrating our 100th episode, we’re marking this milestone with an exploration into something that’s changing the game...

HubSpot Operations Hub Deep-Dive with Chad (Pros, Cons, Use Cases + More)

 

Quick question: When was the last time you looked at your HubSpot portal and thought, “This could be so much cleaner...

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Meet your HubHeroes Hosts

Max-Cohen-SQR

MAX COHEN

SUPERPOWERS

Breaking down the physics of inbound, demystifying strategies, growing better.

ARCH ENEMIES

Myself. I can’t stop talking about HubSpot. Send help.

Devyn Bellamy

DEVYN BELLAMY

SUPERPOWERS

Sales and training intel, RevOps, marketing strategy, kung-fu, Flywheel success.

ARCH ENEMIES

Service, people who don’t see the value of community.

Liz-Murphy-HubHeores

LIZ MURPHY

SUPERPOWERS

Content that makes money, thought leaders who solve real problems, good snacks.

ARCH ENEMIES

Bad craft beer, terrible writing, and bad humans.

George-B-Thomas-SQR

GEORGE B. THOMAS

SUPERPOWERS

Asking questions, simplifying the complex, comedic relief, activating greatness.

ARCH ENEMIES

Annoying Douchebags, needless complexity and confusion.

What Do You Want to Hear Next?

It's your podcast so, let us know the conversation, tactic, strategy, or success story you'd love to hear next.