Captivating Visual Support + Graphic Design for Intentional Brands

Graphic design should be a seamless extension of your brand’s visual identity — making your brand recognizable and memorable to your audience.

Absolutely! Well-designed social graphics and ads can drive increased engagement. Well-designed content assets (whitepapers and e-books) strengthen brand perception and authority, while also making it easier to understand and retain information. Well-designed websites attract more visitors, reduce bounce rates, and improve user engagement.

Colors evoke emotions and convey messages, playing a crucial role in how your brand is perceived. They can also promote actions with your audience – for example, warm colored buttons (e.g., red) have been shown to have higher click-through rates than cool colored buttons (e.g., blue or green).

Creativity and innovation within existing brand guidelines can take on many forms – from staying abreast of design trends (e.g., formats and evolutions of current standards) and seamlessly integrating them into existing design frameworks, to knowing when to challenge stakeholders (respectfully, of course!) with new ideas that move us forward together.

Typography impacts readability and sets the tone of your communication, making it a key element in design. Typography, like colors and visual marks can also visually convey values and beliefs of a brand. Typography also plays a critical role in readability. 

We focus on unique, creative concepts that resonate with your target audience and reflect your brand's uniqueness. With every project, we focus on strategy first for this reason. Instead of focusing on trends or competitors first, we begin with your specific audience and the emotional story we need to tell to hit our goals. 

Trends like flat design, hand-drawn illustrations, brutalism, minimalism, bold typography, and vibrant colors are popular — and those trends are changing every single year. But we always tailor trends to fit your brand's personality, with an emphasis on striking the right balance between your brand’s authenticity and staying abreast of trends.

Video content can increase engagement, improve SEO, and offer a dynamic way to tell your brand's story. Video is also one of the most effective ways to convey information to customers in a way they will more easily understand and retain. 

Our brand identity process is quite complex, including a comprehensive brand discovery process, brand voice and tone, mood-boarding, competitive research, and more.

Success is measured through engagement metrics, brand recognition, and the design's ability to meet its intended goals.

Responsive design ensures your website looks and functions well on all devices, crucial for user experience and SEO.

We view client feedback as a vital part of the collaborative process, using it to refine and perfect the design. We do have unlimited revisions for our clients, because we are committed to getting it right. 

Yes, effective design can guide and influence consumer decisions and perceptions about a brand.

Clarity of message, visual appeal, brand consistency, and a call-to-action are essential for successful marketing collateral. When speaking specifically to print collateral, the quality of materials is also a significant factor.

While it's important to be aware of trends – and integrate strategic updates to design approaches and brand identity, when appropriate – we prioritize your brand's unique needs and identity over fleeting trends. 

A good website design is user-friendly, visually appealing, aligned with the brand, and optimized for conversions.

Rebranding involves a careful analysis of the existing brand, understanding the need for change, and developing a new, aligned visual strategy.

Social media graphics are crucial for attracting attention, engaging the audience, and increasing social media presence.

In addition to the focus and detail-oriented approach we have for all design projects, for print we also focus on design quality, brand alignment, and the right choice of materials and finishes for print effectiveness.

The future is increasingly digital, with a focus on interactive and personalized design experiences. Graphic design trends, specifically, are always difficult to predict. However, we do see a recurring theme of retro trends from previous eras, as well as digital emulating print aesthetics.