Business Video Strategy to Captivate, Engage, + Convert

A video strategy is a plan for incorporating video content into your digital marketing efforts to achieve specific business objectives. Honestly, it’s a lot like your more traditional content strategy. You’re targeting topics to drive traffic and qualified lead generation, and improving conversions and close rates with the strategic integration of video into your processes and website pages.

More than 33% of content consumed online is in video format. And 89% of buyers (B2B and B2C) want brands to make more videos, since they are so influential in their decision-making. Overall, video strategy is crucial for engaging audiences, increasing brand awareness, and improving conversion rates in today's visually-driven market.

We focus on aligning video content with your brand's identity and marketing goals, utilizing storytelling and strategic distribution. We start with discovery to get to know your brand, then we develop your strategy and work with you on creative direction. We also provide strategic support for production, and then we help drive your distribution strategy to maximize viewership.

The most popular types of business videos are production and solution explainer videos, videos that answer common product or solution questions (pricing, comparisons, etc.), educational videos that help buyers solve problems on their own, and landing page videos that increase conversions. Video is also very effective as part of the sales process.

Ultimately, human connections drive the buying process. So, storytelling in video content captivates viewers, evokes emotions, and creates memorable brand experiences.

The best platforms can include social media, YouTube, your website, and email marketing, depending on where your audience is most active. Instagram and TikTok are powerful platforms for social video, as well, but that is highly dependent on where your audience is most active online. For example, native videos published to LinkedIn are very effective, but many people on that platform do not use Instagram or TikTok for professional reasons. 

Video content can improve SEO by increasing engagement metrics, providing more content for indexing, and potentially increasing backlinks.

Yes, video content can be a powerful tool for lead generation when it includes clear calls-to-action and is targeted to the right audience. Landing page videos are also shown to increase conversion rates.

Video plays a key role in content marketing by providing a dynamic and engaging way to share information and tell stories.

Success can be measured by engagement rates, view counts, conversion rates, and how well the video content meets its intended goals.

Get ready for this, folks! Did you know that 87% of consumers say video quality impacts their trust in a brand. So yes, video quality is very important. High-quality video is important for maintaining professionalism, enhancing brand perception, and ensuring clear communication. 

The frequency depends on your resources, marketing goals, and audience engagement, but consistency is important for sustained impact.

Challenges can include budget constraints, finding the right creative talent, and ensuring consistent messaging across videos.

The ideal length varies depending on the platform and purpose, but keeping videos concise and engaging is generally recommended.

Yes, user-generated content can add authenticity to your marketing and engage your audience in a unique way.

Video strategy should be integrated with your overall marketing plan, complementing other marketing efforts and sharing consistent messaging.

Current trends include live streaming, interactive videos, personalized video content, and the use of augmented reality.

Small businesses can use video marketing to level the playing field, offering a cost-effective way to reach and engage their audience.

The future of video marketing includes increased personalization, more interactive content, and greater integration with emerging technologies.

We ensure alignment by understanding your brand's core values and messaging, then reflecting these in the video content we create.