George B. Thomas
One of our favorite topics on the HubHeroes podcast is the idea of mindsets.
Sure, the strategies, tactics, frameworks, and best practices we talk about — from sales enablement strategy and email marketing, to social media best practices and HubSpot reporting 101 — are all very important. But the mindsets we adopt can make our break our ability to effectively execute the inbound strategies of our dreams.
🔎 Related: The true power of HubSpot Academy (HubHeroes podcast)
Today, we're climbing up to the top of HubSpot mountain for the most meta of mindset episodes. We're unpacking the inbound methodology with one of the founding fathers of inbound and HubSpot Academy, Mark Kilens.
Now the CEO and cofounder of TACK, Mark spent close to a decade at the Big Orange Sprocket, not only as the driving force behind HubSpot Academy, but also as a steward of inbound itself, ushering its evolution over the years.
So, in this episode, we're honored to have Mark join us to unpack some of the most important HubHeroes mindset-driving questions out there — what is inbound today, how has it changed, and what do we need to understand to get it right in 2023 and beyond?
What we cover in this episode
- What do we know about how the original inbound methodology was developed? (Pop quiz, do you know what the first inbound methodology was? We didn't!)
- How should inbound practitioners be thinking about the inbound methodology today?
- How has the inbound methodology evolved over the years and why?
- How earth-quaking was the introduction of the HubSpot Flywheel over the traditional inbound funnel?
- In what ways has the inbound methodology stood the test of time?
- What are the 2 or 3 things someone should be thinking about as they approach their inbound programs and strategies going forward?
Extra resources
- The true power of HubSpot Academy (HubHeroes podcast)
- Ultimate guide to HubSpot Academy certifications (all roles and experience levels)
- What is the HubSpot Flywheel, and is the funnel dead? (HubHeroes podcast)
- What is Inbound Physics with Max Cohen (HubHeroes podcast)
