About The HubHeroes Podcast
HubHeroes is the podcast where we say the things most HubSpot partners won't. No scripts, no corporate talking points, no sugarcoating. George B. Thomas, Max Cohen, and Chad Dague bring honest, practical conversations about HubSpot strategy, inbound marketing, sales enablement, and the real work it takes to grow a business with the right tools.
Every episode tackles a specific topic, from CRM architecture and workflow automation to content strategy and AI adoption. We break down what's actually working for businesses right now, share the mistakes we've seen (and made ourselves), and give you the playbook to do it better. Whether you're brand new to HubSpot or you've been in the platform for years, there's always something new to learn.
New episodes drop weekly. Subscribe on YouTube, Spotify, or Apple Podcasts so you never miss one.
Meet The HubHeroes
George B. Thomas
The host with the energy of ten humans. HubSpot expert, keynote speaker, and founder of Sidekick Strategies. George brings the questions that make you think and the enthusiasm that makes you act.
Max Cohen
Breaking down the physics of inbound. If there's a HubSpot feature, Max has already tested it twice. He turns complicated platform mechanics into strategies anyone can understand.
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Showing 1 to 24 of 168 episodes
HubSpot Property Validation and Conditional Logic: Stop Bad Data at the Door
HubSpot gives you four ways to keep bad data out: validation rules, conditional logic, stage properties, and calculations. Get setup, limits, and gotchas.
October 26, 2026
HubSpot Credits Got Spend Caps. Now Go Find Where Yours Went.
HubSpot added spend caps, seat-to-credit swaps, and new ways to buy credits. George, Max, and Chad react, then George traces his own overage live.
October 19, 2026
Your Claude Connector Changed Under Your Feet
George's Clean Pro connector wouldn't work until he enabled new Claude connector scopes in HubSpot. Max and Chad on scopes, reconnecting, and routines.
September 28, 2026
The #UNBOUND26 Recap: 95% of the Room Still Feels Stuck
The HubHeroes post-UNBOUND 2026 debrief: 95% of George's room still felt stuck, Chad's product booth finds, and hapily's first year with a shipped product.
September 21, 2026
The Last HubHeroes Before UNBOUND 2026: Betas, Agents, and the New Way to Work
George and Chad prep for UNBOUND 2026: turn on your HubSpot betas, let AI agents hold the fort, and why there's a new way to work.
September 14, 2026
SEO In 2026, And The Acronym George Refuses To Say (AEO)
George, Max, and Chad take SEO in 2026 apart live inside a real HubSpot portal, and make the case that the new acronym is just the old one.
August 24, 2026
What Is The Most Overpowered Part Of HubSpot?
Max, Chad, and George debate HubSpot's most overpowered part: records and visibility, Data Hub's external data power, and the humans who pick it all up.
August 17, 2026
HubSpot Product Updates Roundup: What Shipped In The Last 30 Days
George and Chad go through HubSpot's last 30 days of product updates live: Revenue Agent, scheduled Breeze prompts, 13 API drops, CX score, and more.
August 10, 2026
HubSpot's Personalized Navigation: Is The Juice Worth The Squeeze Yet?
George, Max, and Chad demo HubSpot's personalized left-hand navigation, what it can't do yet, and whether you should bother turning it on today.
July 20, 2026
HubSpot Breeze Context: Where You Teach HubSpot's AI Who You Actually Are
Breeze Context is where you teach HubSpot's AI who you are. George, Max, and Chad walk the Business, Customers, and Team tabs and say go fill it out.
July 13, 2026
Workflows Just Moved Into Breeze Studio, and the Whole Game Changed
HubSpot's new Breeze Studio workflow builder brings a drag-anywhere canvas, agent steps, buyer-intent triggers, and app triggers. Here's what changed and why.
July 6, 2026
HubSpot Revenue Hub: The Rename That's Bigger Than a Name Change
HubSpot renamed Commerce Hub to Revenue Hub. Jack Coopersmith joins HubHeroes to explain the new Contracts object, vibe quoting, and why revenue context wins.
June 29, 2026
INBOUND Into UNBOUND: The Untold Origin Story with Kat Tooley
Kat Tooley, the HubSpot VP behind the INBOUND to UNBOUND rebrand, joins HubHeroes for the origin story, the internal fears, and what UNBOUND 2026 means.
June 18, 2026
Running Events on HubSpot Just Got a Whole Lot Easier
Running events on HubSpot has always been brutal. New registration flows and the Payment Links API fix it, with everything writing back into HubSpot.
June 8, 2026
HubSpot Video Tools Got Scary Good (Most Teams Have No Idea)
Record, optimize, caption, edit, and publish video without leaving HubSpot. The HubHeroes crew walks the native video tools most teams missed.
June 1, 2026
HubSpot Academy in 2026: Breeze, World Learning Week, and What Changed
HubSpot Academy got a 2025 redesign, a context-aware Breeze assistant, and a renamed World Learning Week. What changed, what to do.
May 18, 2026
HubSpot Just Unlocked Custom Coded Quote Modules: What It Means for Admins, RevOps, and the Buying Experience
HubSpot Commerce Hub opened up custom coded quote modules. Use cases, the AI-assisted build pattern, gotchas, and what George, Chad, and Max think comes next.
May 11, 2026
UNBOUND 2026 Agenda Reaction: The Sessions Worth Locking In
George, Max, and Chad react live to the UNBOUND 2026 agenda. The must-see sessions, the AEO shift, Breeze grown up, and how to build a payoff agenda.
May 4, 2026
UNBOUND 2026 vs INBOUND 2026 | Our Thoughts + Strategy Questions
George B. Thomas unpacks INBOUND to UNBOUND. Raw reactions, branding insights, and strategic questions for your business.
April 13, 2026
HubSpot Help Desk Deep Dive: Setup, Strategy, and the Updates You Missed
HubSpot Help Desk has changed dramatically. Setup tips, the Customer Agent trifecta, SLAs, routing, and 7 new updates from the HubHeroes crew.
April 6, 2026
HubSpot Sales Workspace + Community Thoughts and Walkthrough
HubSpot's April 27 sales workspace changes everything. Learn what you'll gain, lose, and how to prepare your team for the transition.
March 31, 2026
More HubSpot Record Customization Goodness: Part 2
Master HubSpot record customization with conditional logic, workflow buttons, and CRM agents. Build records humans actually want to use.
March 24, 2026
A NERDY HubSpot Rerecord Customization Conversation Part 1
Learn how to customize HubSpot records to match your business needs, reduce clutter, and improve team efficiency. Discover practical tips for better...
March 11, 2026
Breeze Intelligence in HubSpot Sales Hub: How to Sell Smarter, Not Harder (with Kyle Jepson)
What is Breeze Intelligence and how should sales teams actually be using it? Kyle Jepson of HubSpot joins us to break down the real impact of HubSpot’s AI…
March 9, 2026