Skip to the main content.

1 min read

Back to the Flywheel: Unpacking the Laws of Inbound Physics with Max Cohen (HubHeroes, Ep. 45)


Months ago, when we were first brainstorming topics for what would become the HubHeroes Podcast, Max threw out a term he was really excited about that made me go, "Wait a minute, what did you just say?" (But in a good way!) 

Inbound physics! βš›οΈ

What the heck does inbound physics mean? I'm glad you asked, because that's exactly what we're digging into, in this very special episode of HubHeroes. 

πŸ”Ž Related: What is the HubSpot Flywheel, is the funnel dead? (HubHeroes podcast)

You see, each week, we typically devote our time to discussing explicit tactics and inbound strategy, or the nitty-gritty details of the HubSpot technology itself. In this episode, however, we're taking a step back and unpacking the mindset you need to possess overall when thinking about inbound for your organization.

Because "inbound physics" isn't a cutesy term we dreamed up to be clever. Rather, it's a powerful way of thinking about the inbound methodology and the HubSpot Flywheel that will radically change how you think about inbound ... and the results you see from it.

As a HubSpot user, you can never forget that one of the best ways to get most out of inbound is to understand the connective tissues that bind the methodology and the platform itself together. And inbound physics will help you do just that.

What we cover in this episode

  • Why is it even important for us to be rethinking how we look at the inbound methodology overall? Isn't inbound ... well, just inbound?
  • OK, what the heck is inbound physics? What does that even mean?
  • Why did you come up with this? What problem does this really solve?
  • We've had a few debates on HubHeroes about the Flywheel, but how does the motion of the Flywheel figures into inbound physics?
  • What do most folks still get wrong about what inbound really is?
  • What are examples of the laws of inbound physics?
  • Why not inbound biology or inbound chemistry or inbound AP anatomy and physiology? Why inbound PHYSICS?
  • What are the ways in which an inbound physics mindset can improve how you practice inbound as a team or an organization for better results?

Extra resources

HubSpot Training with George B Thomas