Online Community-Building for Purpose-Driven Brands Like Yours
If you genuinely care about the humans you serve, you’re ready to make a measurable, positive impact on the lives of others through a branded community, we're here to help.
Impact Your Brand with Strategic Community Building with Sidekick Strategies
At Sidekick Strategies, we specialize in fostering meaningful connections through community building tailored specifically for purpose-driven brands. Our comprehensive services range from strategy development and membership tier creation to content programming and platform integration, designed to enhance engagement and drive positive impact. Whether you're looking to launch a vibrant community or grow an existing one, our expert team is your partner in crafting a community that resonates with your audience and aligns with your brand's values.
Your Partners in Community-Building
We’re like a Swiss Army knife when it comes to community-building for businesses. So, how we’ll work with you will depend on what your needs are. But here are the most common ways we support community-loving brands like yours.
Strategy Development
Helping build a community development, implementation, and management strategy that’s fully aligned with your organizational needs and goals.
Membership Tiers
Developing the perfect menu of membership and subscription options (e.g., free, tiered, “fremium” options, and more) for your new community.
Community Content
Crafting a perfectly blended content programming roadmap that is perfectly calibrated to foster authentic connections, excitement, and engagement.
Community Platform
Implementing a cohesive, branded, vibrant community ecosystem that aligns with your goals within the Mighty Networks community platform.
HubSpot Integrations
Making it easy to keep an eye on your community as part of your broader inbound marketing and sales efforts, including revenue reporting for memberships.
Launch + Growth
Creating the perfect go-to-market campaign for your community, so your audience is excited and eager to join when you open your digital doors.
“If you know me, you know how passionate and protective I am about the idea of community. Everything you do as a brand should always come back to a genuine desire to serve the humans who look to you for support and guidance. That’s why this service is only for the select few who understand that the ultimate goal of building a community is so much more than just improving your bottom line, although it can do that, too. It’s about possessing a genuine desire to help the humans you serve achieve what they want most — to be seen, heard, and understood. To feel as if they’re not alone, and that they’re part of something larger than themselves. If that sounds like you, let’s talk.”
George B. Thomas
Founder, Sidekick Strategies
Why Mighty Networks for Community?
We’ve test-driven a lot of community solutions out there – including custom options – but Mighty Networks is our absolute favorite for two key reasons.
Turnkey Solution
Instead of a costly custom solution that can run you tens of thousands of dollars per year to create and manage, Mighty Networks is an easily tailored, turnkey community solution for brands.
Measure + Manage
Empowering you to iterate, improve, and pivot your community efforts with real-time reporting and data analysis with Mighty Networks and HubSpot.
HubSpot-Friendly
If you’re using HubSpot, you’ll love Mighty Networks, as it intuitively, easily, and natively integrates with HubSpot. This makes seamless reporting and tracking a breeze!
Are You Ready for a Community?
A community is so much more than a business objective — it’s a commitment. Here are what organizations that are ready for a community have in common.
You’re Obsessed
Specifically, you’re obsessed with finding new ways to take care of and nurture the humans who use your products and services. If innovating new ways to empower and support those humans keeps you up at night, you’re ready to build a community.
You’re Willing to Invest
A community can be a powerful revenue-driver, but only if you see the value of investing the resources and talent you need to do it right. For example, if you’re willing to hire a community manager (or you already have one), that’s a good sign.
Your Audience Needs You
Are the humans you serve (in your audience or already as customers) always trying to gain access to you and your expertise? Are you already thinking about fireside chats or online Q&As to meet that demand? If so, community may be the answer.
Event-Based Growth
If online events are already on your radar as part of a larger growth strategy for your company, a community can be a great way to unify your efforts rather than decentralizing them across multiple platforms and social media sites.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Let’s Make Your Community Vision a Reality
If you’ve gotten to the end of this page, and you’re head-nodding along at what you know is possible for your company’s future community, schedule a time to talk today. We’re excited to hear your vision.
LET'S GROW YOUR COMMUNITYBranded Community-Building FAQs
-
Why is community-building important for businesses?
To be clear, community-building is not for all brands. But with the right mindset and commitment of resources, a community is shown to foster customer loyalty, enhance brand reputation, and drive engagement.
-
How does community-building improve customer relationships?
By creating a platform for direct interaction and feedback, strengthening trust and connection. It also creates a way for customers to connect with each other, making it easier for customers to get the support they need while also feeling like they are apart of something larger than themselves.
-
What makes Sidekick Strategies unique in community building?
Our tailored approach, deep HubSpot expertise, and commitment to your brand's success. Also, community is the foundation upon which Sidekick Strategies was built. We would not exist without the power of community, which is why we make it a part of what we do for the businesses we serve.
-
Can community building impact sales?
Absolutely! A strong community often translates to increased customer trust and sales conversions. It also fosters the creation of brand evangelists, which extend the reach of your revenue-generating capabilities.
-
How do we measure the success of community building?
Through engagement metrics, customer feedback, and growth in brand advocacy.
-
Is community-building effective in B2B sectors?
Yes, it's vital for establishing long-term relationships and thought leadership. However, it will only be effective if you’re willing to invest the resources and time to make it happen. Also, community-building is something that should come after you have the foundation of a strong marketing program in place.
-
What is the role of content in community-building?
Content drives conversations, shares valuable information, and engages the community
-
How does community-building support customer service?
It provides a platform for immediate feedback and support, enhancing customer satisfaction.
-
Can community-building help in product development?
Yes, through direct customer feedback and ideation.
-
What are the challenges in community-building?
Consistency in engagement, content quality, and aligning with brand values. Additionally, we’ve seen brands struggle with their communities if they don’t dedicate the time, resources, and focus needed to make it successful, or they view it as a silver bullet to solve systemic marketing and sales challenges.
-
How long does it take to see results from community-building?
It varies, but consistent effort usually shows results within a few months.
-
What's the best platform for community-building?
Depends on your audience; could be social media, forums, or a custom platform. However, we usually recommend Mighty Networks, which is a dedicated platform for brands looking to create communities. It keeps overhead costs low (custom solutions can be very costly to implement and maintain), and it integrates seamlessly with HubSpot.
-
How can we encourage user-generated content?
By creating engaging campaigns and providing incentives for participation.
-
What's the importance of user feedback in community-building?
Community feedback is essential for understanding customer needs and improving products/services. It also helps your customers feel more engaged in the process.
-
How do you handle negative feedback in the community?
By addressing it promptly, transparently, and constructively.
-
What's the role of analytics in community-building?
Analytics help in understanding community behavior and refining strategies.
-
How does community building align with overall marketing strategy?
It complements and enhances other marketing efforts by building a loyal base.
-
What are the best practices for community engagement?
Authenticity, regular interaction, and providing value to the community.
-
How does community building differ for small businesses?
It's more focused on personal connections and local engagement.