Purpose-Driven Content Strategy + Creation

If you’re ready to build a radically authentic content program that selflessly empowers the humans you serve and helps you grow your brand with intention, you’ve come to the right place.

Impact Your Brand Content Creation

Impact Your Brand by Mastering Content Creation with Sidekick Strategies

Discover how Sidekick Strategies can transform your brand's digital presence through our targeted content strategy and creation services. We're here to address your content challenges, from talent gaps to process inefficiencies, ensuring your message not only reaches but also resonates with your audience. Let us tailor a content solution that aligns with your business goals and propels your brand toward authentic growth and measurable success.

Why Most Inbound Content Programs Fail

When you look under the hood of most inbound marketing programs, content is usually where organizations feel the greatest amount of pain. Why is that?

Content Talent Deficit

Content Talent Deficit

You may have a wildly talented content writer in-house, but they aren’t the “big picture” player who can build complex strategies. Or, you might have that content strategist, but they struggle to develop content production processes that are sustainable and scalable. It’s not your fault. One-person content teams rarely work anymore, and it’s also hard to find the unicorn content talent you need.

No Soul or Purpose

No Soul or Purpose

Look, virtually every single one of your competitors is creating content now. But  if we were to put examples of your content next to each other, we’d probably struggle to tell the difference. You’re likely all going to market with the same talking points, written in the same sterile corporate voice. Authenticity and sincere passion for what you do are how you win with content, but it’s tough to get it right. 

Production Process Gaps

Production Process Gaps

You can have the most promising, focused content strategy in the world — a marvel that makes both marketers and sales pros salivate at its potential — but still completely fail if you’re having to reinvent the wheel every single time you have to think about how to create a piece of content. Yet that’s why so many content programs falter, due to no production processes or governance in place.

All or Nothing Mindsets

“All or Nothing” Mindsets

Most schools of thought about “how to do content right” are unflinchingly rigid. “You must have these specific roles. You can never outsource.” And on and on. As well meaning as some of those ideas are, they’re completely unrealistic and unsustainable. Yes, successful content programs are rooted in tested principles and frameworks, but they’re also adaptive to the specific needs of an organization.

The Wrong Content

The Wrong Content

You want a content strategy that delivers traffic, leads, and sales. There’s just one problem — most people don’t know what one looks like. Sure, you’ve got your spreadsheets and your calendars, but when you look at your strategy, you know something’s off. The topics aren’t quite right. Sales enablement is suspiciously absent. You’re not going deep enough. And where’s the thought leadership?

You Lost Your Voice

You Lost Your Voice

You’ve got a unique point of view. Your voice is distinct. To top it off, when you say your people are your greatest asset, you actually mean it. They’re absolutely brimming with personality and expertise. But no matter how hard you try to infuse authenticity and humanity into your content, you still sound like everyone else in your industry. You might as well be invisible, and that’s infuriating.

Killer Content the Sidekick Strategies Way

We’ve got five steps to achieve content strategy glory. This is how we get ish done.

Business Fluency

Business Fluency

You can’t deal with yet another agency that never stops feeling like an outsider. You want us to feel like a seamless extension of your business. So do we. From day one, we make that happen by proactively developing a fluency in the language of your business — your people, relationships, processes, competitors, needs, objectives, and challenges.

Buyer Personas

Are buyer personas sexy? No. But they guarantee every piece of content you create is a magnet for your ideal buyers, with the right positioning and storytelling. We’ll work with you to efficiently build buyer personas that are strategic and genuinely useful. We’ll also help you quickly adapt your personas as your needs expand or evolve over time. 

Buyer Personas-2
Brand Voice + Tone

Brand Voice + Tone

You are not your competitors. Your purpose, perspectives, experiences, values, and people are as unique as a fingerprint. We help you breathe life into one-dimensional content with an authentic brand voice that is unforgettably and undeniably human, without ever eroding your credibility or industry expertise. Can it be scary? Yes, but it’s worth it.

Thought Leadership

You’ve got in-house power players  — experts who deliver for your customers, company leaders who are true visionaries — who can be a revenue multiplier with the right positioning in your content. But they’re incredibly busy (and potentially nervous), which means they need coaches and processes that make shining bright a cinch.

Thought Leadership
Processes + Platforms

Processes + Platforms

You’re committed to creating purposeful, human-centric content at scale. We’ve got the tested processes, platforms, and quality governance structures in place to make that a reality. From keyword research and project management, to editorial calendars and review protocols, we take the guesswork (and pain) out of content production.

Sidekick Content Strategy Factors

The best content strategies deftly balance the needs of marketing, sales, and service against the backdrop of an increasingly complex digital landscape. Here’s how we do it.

Sales-Content

Sales

We hope your sales folks are looking for new best friends, because part of our process is becoming a bit obsessed with how sales works within your organization. How long is your sales cycle? What are the most common objections you’re hearing from prospects? Where is your content currently failing your sales team? We’re going to find out.

Search-Content

Search

How can we use content to attract more of the right buyers at the right time to your website? What topics should we be targeting? Where are our greatest competitive content opportunities? What on-page and technical SEO trends need to inform our decision-making? Where are we wasting our content efforts? We use data to answer these questions. 

Story-Content

Story

Even if you’re a B2B company, you’re still living, breathing humans who need to influence and sell to other living, breathing humans. That means, in addition to selflessly educating and empowering your audience, we’ll work with you to organically tell your brand’s story in a way that engages and fosters genuine human connection. 

Meet Your Inbound Content Dream Team

George B Thomas Passionate About Community

Meet George B. Thomas

As Dan Tyre once said, “George, you’re inbound in human form.” As the founder of Sidekick Strategies, George brings decades worth of business, sales, and marketing experience to the table to help shape the overall vision of your content strategy. 

But the “secret sauce” of George’s approach to content and brand storytelling is his “It’s all about the humans” approach. Every blog, video, podcast, infographic, or bit of microcopy on a website page we’ll create together will all be tightly calibrated around that powerful ethos. Because when you show up with a servant’s heart in your content, with a desire to genuinely be of service to your customers, that’s how you win.

Meet Liz Moorehead

For more than 10 years, in both HubSpot partner agency and in-house settings, Liz has built successful inbound content programs across a wide range of industries — healthcare, medical technology, defense contracting, banking services, financial services, B2B SaaS, executive recruiting, DEIA, sales and marketing, commercial real estate, manufacturing, home services, and many others.

No matter what industry she is working in, Liz prides herself on empowering purpose-driven brands to tell unforgettable stories that are as authentic as they are powerful revenue-drivers. So, if you’re looking to check the box with content, Liz is not your gal.

Liz Morehead - Beyond Your Default-Fixed

Why Choose Sidekick Strategies?

As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.

Smash

HubSpot Certified 

We possess almost 100 HubSpot certifications (and counting!) among our team members. 

Ka-Boom

Results-Driven

We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.

OMG

Fun + Professional

Yes, we work hard and are passionate about what we do. But we also love to have fun!

Unsuck Your Content Strategy Now

Creating incredible content doesn’t have to suck. Really. So, let’s talk about how we’re going to transform your brand into your industry’s undeniable content juggernaut. 

LET'S CREATE SOME CONTENT

Content Strategy + Creation FAQs