Magnetic HubSpot Email Campaigns to Attract, Engage, + Delight
Like aviator sunglasses, email marketing always stays in style. Today, email remains one of the most influential and memorable tactics to convert leads into loyal customers and loyal customers into raving fans.
Elevate Your Business with Sidekick Strategies' Expert Email Marketing
We elevate email marketing beyond messaging to forge lasting connections with your audience. Leveraging HubSpot's power, our expert team crafts personalized, engaging campaigns that resonate with subscribers, driving growth and engagement. Let us transform your email marketing into a dynamic asset to attract leads, engage customers, and amplify your brand's impact and revenue.
Email Can Be Your Secret Weapon
When approached as both an art and a science, email marketing with HubSpot can be an unstoppable revenue generator in your inbound toolbox.
Crafting the Perfect Campaign
Think of each email as a canvas, where words, design, and strategy come together to create a masterpiece. Leveraging HubSpot, our team will craft email campaigns that are visually stunning and capture the imagination.
Personalization for Connection
Remember, each of your subscribers is a human. A unique human with distinct goals, desires, needs, and challenges that keep them up at night. That’s why, in a crowded, loud world, personalization is the key to standing out.
Insightful Analytics + Optimization
With us in your corner, rest assured we’ll never “set it and forget it” with you. We dive deep into email analytics and A/B testing, to understand how your audience interacts with your emails, so we can pivot quickly, as needed.
AI-Driven, Yet Human-Centric
We harness the power of AI to work smarter, not harder when it comes to your email campaigns. Without ever losing your uniquely human touch, we leverage AI to create efficiencies, so you can publish and move faster.
A Holistic Approach Beyond Email
Your campaign is so much more than “sending email.” Instead, we seek to build a vivid narrative, a compelling journey for your audience. From lead nurturing to customer retention, every email will contribute to your goals.
Smart Email Marketing Strategies
It all begins with a combination of the right strategy, powerful messaging, and clear calls-to-action.
Engaging Newsletters
Nurturing Sequences
Magnetic Messaging
Conversion Copywriting
Reengagement Emails
Internal Emails
Powerful HubSpot Email Technology
Then, you bring them to life by maximizing the full capabilities of HubSpot.
Email Domain Setup
Building Templates
Workflow Setup
Smart Content
A/B Testing
List Segmentation
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Your Email Marketing Wins Start Here
Let us help you unlock the full potential of your email campaigns, turning every send into an opportunity for growth and connection. We’re ready to help you create email marketing magic.
A successful campaign is a blend of compelling content, strategic targeting, and personalization, all wrapped up in a design that is responsive, visually appealing, and consistent with your brand identity.
There is no single answer we can share. However, a healthy open rate ranges between 15-25% — but that does depend on a number of factors including your industry, subscriber list size, email type, and more. We’re happy to speak with you on a case-by-case basis about what you can expect.
Typically, mid-week mornings see higher engagement, but it's essential to test and learn what works best for your specific audience. Again, what’s right for you may not be right for someone else. Factors like industry, customer behavior, email type, and others will influence the choice you make in email send times.
Use a reputable email service, craft clear and honest subject lines, and ensure you have permission from your recipients to avoid landing in the spam folder. There are other best practices we can help you with (e.g., trigger words in subject lines) through our work together.
Of course, how you measure the success of a specific campaign will depend on what goals you set before you hit “send” on your email. Key metrics include open rates, click-through rates, conversion rates, and overall engagement. These indicators help assess the effectiveness of your campaigns.
Yes, it’s one of the best parts of using HubSpot! From workflows and sales sequences, to content follow-ups and instant notifications, automation is a cornerstone of modern email marketing, allowing for timely and relevant communication with your audience.
Use segmentation and data insights to tailor your content to different audience segments, making each email feel like a personal conversation. Also, where appropriate, you can use personalization tokens to include a recipient’s name or other provided information.
Begin by choosing a reliable email marketing service, building a quality list, creating engaging content, and consistently analyzing your results for improvements.
The frequency depends on your audience and industry, as well as your strategy. For example, if you send a blend of promotional emails, educational content updates, and a monthly newsletter, you may send numerous emails per week, in addition to any emails that go out via automated HubSpot workflows or sequences.
Regular communication is key, but it's crucial to balance it with the risk of overwhelming your subscribers. We work closely with our clients to guarantee they strike that balance effectively, so all email subscribers are happy.
Never, ever buy an email list. Instead, selflessly serve the humans you seek to help through genuinely valuable content — educational articles and tools, insightful newsletters, well-targeted promotional offers — and leverage sign-up forms on your website and social media, and engage in activities that encourage subscriptions.
Again, we strongly advise against using purchased email lists. Using them can lead to low engagement and high spam rates. This can often result in you being blocked or penalized by email platforms (e.g., Outlook, Gmail, company email servers). Building an organic list yields better results and maintains the integrity of your brand.
A/B testing involves sending two variations of an email to a small segment of your list to determine which version performs better before sending to the entire list.
Keep them concise, engaging, and relevant to the content. In some cases, emojis can improve open rates, but it depends on who your audience is and your industry. In general, you should avoid using spammy words and make your subject lines intriguing enough for recipients to want to open them.
