Yes, developing and executing a business event strategy that builds your brand, expands your community, and drives revenue is more complicated than it used to be. But it’s also more exciting.
Event-Led Growth: Elevating Your Business Through Strategic Events
Sidekick Strategies excels in turning your business events into significant growth drivers. Our event marketing services cover detailed planning, execution, and creative marketing, aiming to make your events impactful, enhance your brand, and boost your bottom line, regardless of the event format.
Business Events Are Changing
90
%
90% of planners say big events will be remote or hybrid.
12
%
Only 12% of brands say they’re good at virtual events.
57
%
57% of event attendees want to see more live streaming.
47
%
47% of brands say in-person events have the highest ROI.
The Sidekick Approach to Events
Online, offline, or somewhere in between, we believe every event is a chance to create meaningful connections, drive impactful business results, and leave lasting impressions. Here’s how we make that happen.
Discovery
We begin our work together with a deep discovery process that uncovers your event’s unique objectives, needs, and challenges. We also closely evaluate your target audience’s preferences, behavioral trends, and interests.
Strategy
Next, we’ll collaborate closely to develop your event strategy. From your event theme and programming, to virtual and hybrid elements, we’ll develop a compelling event strategy that is aligned with your brand’s goals and budget.
Planning + Logistics
Sourcing vendors, coordinating sponsors, selecting your venue, finding the perfect date for your event … managing the logistics for the planning of your event is a lot of work. We’re the event experts you can count on to get it all done.
Marketing + Engagement
You need a clear marketing strategy to engage with your attendees before, during, and after the event. Our multi-channel approach uses a mix of digital and traditional marketing channels, including social, email, content, PR, and advertising.
Post-Event Support
We engage in post-event follow-ups, gathering feedback to gauge success and identify areas for improvement. We keep the conversation going with email, content sharing, and calls-to-action, so the impact of your event lasts long after it's over.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Let’s Make Event History
If events are a part of your business’ growth strategy, start a conversation today to see how we can support you in your strategy, planning, and marketing efforts.
