Don't Beg for Attention, Earn It with an Inbound Approach to Lead Gen
Look, lead generation isn't exactly a new idea. As long as there have been sales teams with revenue quotas, there have been marketing teams trying to generate leads. But a successful lead generation strategy today looks nothing like those of yesteryear. We can help you transform how you engage with the buyers you were born to empower with your products and services. Inbound is the secret to turning potential leads into loyal brand advocates ... and customers.
Attract the Right Leads with Inbound
Anyone can "generate leads." But attracting and converting the right leads who are genuinely curious and need your help? That's an art form.
Tailored Strategy
Are there lead generation best practices and frameworks you should follow? Heck yes! But your business is unique, as are your buyers. Our strategies are custom-built to align with your company's specific needs.
Inbound to Attract
You can't rely on traditional outbound methods to convert the leads you need. Inbound is a human-centered approach that earns the attention of the humans you're trying to reach in a way that establishes trust in your brand.
Long-Term Vision
The key to developing a sustainable, scalable lead generation strategy is to look toward the horizon. Yes, "quick wins" are galvanizing, but the most profitable inbound organizations look at lead gen as a marathon, not a sprint.
Our HubSpot CRM Approach
When you prime your HubSpot CRM to run like a well-oiled machine, you set the stage for your organization to reach new heights. Here’s how Sidekick Strategies helps make that possible.
Seamless Onboarding Experience
We become fluent in your business needs and goals, so every step of the process — CRM customization, data migration, team alignment and training — are a seamless extension of your operations.
Customized CRM Solutions
We use innovation to boost productivity and revenue. From crafting custom fields and task automation, to building workflows and integrating essential tools, we ensure your HubSpot CRM works exactly how you need it to.
Data Migration + Management
Proper data migration is so much more than moving files from point A to point B. We guarantee your data is consistent and standardized, laying a foundation for reliable analytics and insights within the HubSpot CRM.
Sales + Marketing Alignment
Sidekick Strategies specializes in aligning your sales and marketing teams within HubSpot CRM, turning them into a unified force for business growth. We bridge the gap between these two teams, so they operate as one.
Team Training + Empowerment
We design our training programs to meet the unique needs and learning styles of your team, combining interactive sessions, practical exercises, and real-world examples for an engaging learning experience.
Ongoing Support + Optimization
We’re here for more than just your immediate needs and challenges. Our team is committed to enabling your long-term success with flexible, ongoing support options to ensure peak performance of your HubSpot CRM.
Your HubSpot CRM Optimization Process
Let’s talk about how we turn your HubSpot CRM implementation into a catalyst for unprecedented growth and efficiency.
Discovery + Strategy
First, we uncover where you are now, where you want to go, and how HubSpot will get you there.
Custom CRM Setup
Next, we get to work, customizing the HubSpot CRM in full alignment with your business goals.
Data Migration
With a keen eye for safeguarding your data, we ensure your migration is consistent and clean.
Sales + Marketing
We work closely with sales and marketing to bring them together as one, with the HubSpot CRM.
Internal Training
We transform your internal teams into enthusiastic, engaged HubSpot users who see your vision.
Ongoing Support
Once we hit your short-term goals, we are on call to help you achieve long-term success.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Write Your HubSpot Success Story
We’re ready to help you unite your teams, increase productivity, and drive greater revenue results than ever before with the HubSpot CRM. Click the button below to start a conversation.
In digital marketing, lead generation is about attracting people to show interest in your offerings, often by sharing their contact information like an email address or completing a form.
It involves offering something valuable (lead magnet) to get potential customers' contact information, then qualifying these leads to focus on those most likely to convert into customers.
Key metrics include marketing's contribution to the sales pipeline, the quality and quantity of sales-qualified leads, and various conversion rates through the sales funnel.
B2B lead generation is similar to B2C but considers the broader interests of business customers, employing slightly different strategies.
Book Your Free Strategy Call
Let’s talk about your humans and your HubSpot.
This isn’t another sales pitch. It’s a chance to step back, share where you’re feeling friction, and get clarity on how HubSpot can actually support your people.
