You need to close more of the right deals with the right prospects. With a strategic HubSpot lead scoring model, your sales team will only spend time on the leads who matter most, when it matters most.
The Last Thing Your Sales Team Can Afford to Do Is Waste Time
Your HubSpot lead scoring should enable your sales reps to focus on the most promising leads, enhancing their efficiency and driving revenue growth. If your HubSpot lead scoring isn't doing that — or you don't have a lead scoring strategy at all — you're in the right place. At Sidekick Strategies, we don't simply assign scores to lead actions or attributes. We take into account the unique dynamics of your business and your industry to craft a scoring system that aligns with perfectly with your sales goals and customer behaviors.
Why HubSpot Lead Scoring Works
Make it easy for your sales team to reach the humans you were born to serve.
Automate Lead Priority
Your lead acquisition and sales resources are finite. Lead scoring is your lighthouse in the storm, showing you the clearest way forward. It allows you to only focus your efforts on the most promising leads in your CRM.
Increase Sales Productivity
Every sales rep wishes they had a treasure map, with a clear “X” to mark the spot of where the most fruitful leads lie! Lead scoring in HubSpot is that treasure map, showing your hungry reps the way to sales treasure!
Data-Driven Intelligence
At a high level, lead scoring will also give your business teams powerful, raw intelligence on customer preferences and behavior, as well as sales cycle trends. This is your scaling roadmap for constant improvement.
HubSpot Lead Scoring, the Sidekick Strategies Way
Tailored Lead Scoring Strategies with Proven HubSpot Expertise
We’ve tossed every cookie-cutter HubSpot lead scoring strategy out the window. Instead, we rely on a comprehensive, methodical approach — born out of decades of collective HubSpot experience — that seamlessly blends the nuances of your business with the evolving best practices of inbound.
Explicit HubSpot Lead Scoring Activities
Explicit lead scoring refers to data points a lead tells you directly.
Lead Analysis + Audit
We begin with an in-depth analysis of your current lead data — e.g., job titles, industries, company size, and more. We look to develop a clear picture of your ideal leads, what we know about them, and what we need to know.
Industry Differentiation
Different industries have different dynamics, as well as unique indicators of what makes a lead qualified. To account for this, we develop industry-specific scoring criteria to ensure it is relevant and effective.
Quantifying Potential
Finally, we develop the numerical HubSpot lead scoring formula that measures the identified factors, so the potential of each lead is automatically calculated. That way, leads can be compared and ranked with ease.
Implicit HubSpot Lead Scoring Activities
Implicit lead scoring refers to the qualifying intelligence we infer through user behavior.
Track Digital Footprints
We closely evaluate the online behavior of your leads, including site visits, content downloads, email opens, click-through rates, and more. This data will give you insights into the interests and engagement levels of each lead.
Behavioral Analysis
How a lead interacts with your site or a piece of content not only indicates interest, but also intent. For example, if a lead is looking at a pricing page or your case studies, they may be close to making a purchasing decision.
Informed Segmentation
You can also segment your leads based on their engagement levels with your content and brand. This will enable your marketing team and sales reps to further customize their targeting and follow-up strategies.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Make Sales History with Lead Scoring
Are you ready to bring more focus and clarity to your sales efforts? Let’s talk about how we can help you unleash your HubSpot lead-scoring superpowers.
Of course! Every business can use lead scoring to their sales and marketing efforts. In fact, HubSpot lead scoring is a powerful way for industry Davids to market and sell like industry Goliaths!
Yes, we regularly adjust and refine scoring criteria to align with evolving business needs and market trends. Regular reviews are essential to ensure the model remains relevant and effective in changing market conditions.
Your HubSpot lead scoring model will be a strategic blend of demographic, psychographic, firmographic, and behavioral data. Additionally, we’ll review any industry-specific indicators or factors that must be taken into account.
While more data can enhance accuracy, valuable insights can still be derived from smaller data sets. So don’t let a perceived data shortfall stop you from getting started!
Definitely! Because your marketing and sales teams can make more informed, thoughtful, and purposeful decisions in their nurturing and segmentation strategies, your customers will experience a more personalized experience that is closely aligned to where they are in their journey.
HubSpot lead scoring helps your sales team more effectively prioritize the leads they work on, so they don’t waste time with bad-fit prospects or leads too early on in their journey. You can also use lead scoring to bring greater refinement and segmentation to your marketing strategies. Finally, lead scoring offers powerful business intelligence on customer preferences and behaviors, as well as trends in your sales cycle and close rates.
Although each engagement is unique, we rely on a mix of data hygiene, data input, and manual verification strategies, as well as ongoing data updates for maximum accuracy.
The truthful answer is, “It depends!” But the most common leading indicators of success are improved conversion rates, shorter sales cycles, and enhanced ROI.
Lead scoring assesses the likelihood of conversion at different points in the funnel. On the other hand, lead grading evaluates how well a lead matches your ideal customer profile.
