Paid Ads for Maximum Impact
From Google and Facebook, to Instagram and LinkedIn, we’ve got the creative, revenue-driving campaigns you’ve been looking for.
Elevate Your Brand with Expert Paid Advertising
Sidekick Strategies delivers targeted paid advertising services to enhance your brand's visibility and growth. They blend business insight, audience understanding, and strategic management across key platforms such as Google and Facebook. Tailoring campaigns to your brand's goals, they use advanced analytics for ongoing optimization, aiming to boost awareness, traffic, or sales with a professional yet engaging approach.
Paid Ads by the Numbers
Does using video in your marketing and sales work? The numbers say yes.
Search ads increase brand awareness by as much as 80%
74% of brands say PPC ads are a “huge driver” for business.
75% of buyers say ads make it easier to find what they want.
79% of marketers say paid ads are beneficial for their brand.
Visitors from an ad are 50% more likely to make a purchase.
52% of paid ad click-throughs happen on mobile.
The Sidekick Approach to Paid Ads
How do we create powerful paid ads campaigns that are a seamless extension of your brand? We’re glad you asked!
Business Fluency
Your brand is as unique as a fingerprint, so our work together begins with us developing a fluency in your business. We dive deep into understanding your objectives, brand identity and voice, competitors, and market dynamics. This insight shapes our strategy, ensuring that every ad campaign aligns with your brand's identity and business goals.
Audience Intelligence
What do the most successful paid ads campaigns have in common, no matter the industry? The masterminds behind them developed a deep understanding of the humans they were trying to influence. And we will do the same with yours, using data and research to uncover their behaviors, declared and undeclared preferences, and habits.
Campaign Strategy
Our strategy development covers it all, including (but not limited to) platform selection, campaign creative, ad copy, A/B testing recommendations, campaign setup, and budgeting and resource allocation. Every component of your paid ads strategy is handled with precision and care, in a way that’s fully transparent at all times.
Campaign Objectives
How your campaigns are developed and executed will be fully aligned with your organization’s specific needs and objectives; whether that’s boosting brand awareness, increasing qualified site traffic, or driving sales. We use a mix of search ads, display ads, social media ads, and strategic retargeting as part of our holistic approach to paid advertising.
Reporting + Optimization
Our team uses advanced analytics tools to track the performance of your ad campaigns. We measure key metrics such as click-through rates (CTR), conversion rates, and ROI to understand the impact of our strategies. Based on these insights, we continuously refine and optimize, ensuring that your campaigns are the maximum ROI drivers you need.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Drive Growth with Paid Ads Today
If you’re ready for a fresh and innovative approach to your paid ad campaigns, we’re ready to talk about how we may be the right partner for you.
LET'S ENGAGE THE HUMANSPaid Advertising FAQs
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What does your paid advertising service include?
Our service encompasses strategy development, campaign setup, ad creation, targeting, and performance analytics. We also provide creative and design support throughout the process.
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How do you tailor the strategy to my brand?
We customize the strategy based on your brand’s objectives, target audience, and market trends. We also leverage any existing brand identity assets or guidelines in campaigns, but we can provide strategic guidance on messaging, voice, and tone, as needed.
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Which platforms do you manage for paid advertising?
We manage a range of platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more.
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Do you provide creative design for ads?
Yes, our creative design services include ad copywriting and visual design tailored to each platform. If you have any specific brand identity guidelines or style directives, we’re happy to work in alignment with them.
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How do you measure the success of ad campaigns?
We use advanced analytics to track metrics like CTR, conversion rates, and ROI. We also measure cost-per-click and cost-per-conversion metrics in accordance with your budgetary needs.
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Can you assist with retargeting campaigns?
Yes, we also specialize in retargeting campaigns to re-engage visitors who have shown interest in your brand.
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What is your approach to budget management?
We focus on optimizing your budget for maximum impact, ensuring efficient spend across campaigns. This means we’ll do preliminary research in the strategy development phase to predict estimated spend, and we’ll also monitor live campaigns throughout to guarantee we are staying within budget in a way that matches the results you were looking to achieve.
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How do you ensure my ads reach the right audience?
We use precise targeting techniques based on demographics, interests, behaviors, and more. We surface this information during the discovery and strategy development phases through research, internal interviews, industry benchmarks, and more.
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Do you offer campaign optimization and A/B testing?
Yes, we continuously optimize campaigns and conduct A/B testing for performance improvement.
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Can you handle international ad campaigns?
Our team is experienced in managing international campaigns, considering cultural nuances and local market trends, as well as international laws and compliance requirements.
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How often will you report on campaign performance?
We provide regular reporting that includes insights and recommendations for strategy refinement.
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Do you work with businesses of all sizes?
Yes, we tailor our services to meet the needs of both small businesses and large corporations.
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Can you assist with video advertising?
We offer video advertising services, including ad creation and platform-specific optimization.
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What makes Sidekick Strategies' paid advertising services unique?
Our personalized approach, combined with data-driven strategies and a focus on ROI, sets us apart.
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Do you provide landing page optimization for ads?
Yes, we offer landing page optimization to ensure a cohesive and effective user journey.
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How do you stay updated with advertising trends and platform updates?
Our team continuously monitors industry trends and platform updates to adapt strategies accordingly.
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Can you manage seasonal or time-sensitive ad campaigns?
We specialize in managing campaigns for specific seasons, events, or promotions.
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Do you offer competitive analysis for advertising?
We conduct competitive analysis to understand market dynamics and position your campaigns effectively.
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How do you handle ad compliance and platform guidelines?
We ensure all campaigns comply with advertising guidelines and platform-specific rules.