Targeted On-Page + Technical SEO Support

The goal of inbound is to get found online by the right buyers at the right time. But sometimes that’s easier said than done.

Comprehensive SEO Services

Comprehensive SEO Services to Elevate Your Online Presence

Sidekick Strategies offers specialized on-page and technical SEO services to boost your online visibility. We blend the art and science of SEO, focusing on keyword research, content optimization, and off-page strategies, ensuring your brand reaches the right audience. Our certified HubSpot Agency Partners are committed to delivering measurable results with a professional yet engaging approach, whether you're enhancing your content strategy, optimizing your HubSpot CMS website, or conducting an SEO audit.

The Art + Science of SEO

You can’t check SEO off on an inbound to do list — if only it were that easy! Instead, as the inbound landscape has grown more complex, so has what it takes to be an SEO master.


Keyword research is the discipline of unearthing powerful content opportunities based on what your buyers are searching for online — from product reviews and comparison, to FAQs and solutions to their most pressing problems. This guides decision-making in content strategy development, as well as content optimization later on.

SEO - Content
SEO - Optimization


Every page you publish on your website, whether it’s a product page, a blog article, or landing page, must be written for humans first … and then optimized for our SEO robot overlords second. On-page optimization (meta tags, image optimization, schema, and more) improves overall website visibility, as well as individual page rankings.


You could be absolutely killing it on the content and page optimization front. But if your website, under the hood, isn’t built to provide the best user experience possible, you’re going to see your rankings tank. Search engines like Google are weighing factors like website speed and page load time more heavily than ever before when ranking.

SEO Website
Off-Page SEO

Off-Page SEO

Often overlooked, off-page optimization refers to actions taken outside of your own website to impact your rankings within search engine results pages. This includes link-building, social media marketing, and influencer outreach. Nailing off-page SEO isn’t easy. You need a human approach to build the high-quality connections you need.

Performance Monitoring

You can’t set it and forget it with your approach to SEO. Again, we wish it were that simple! You need to continuously monitor your website performance, so you can iterate, revise, or pivot entirely, as needed. Particularly since the rules that govern how well your website’s content will rank are constantly changing with every new update.

SEO - Performance Monitoring

How Sidekick Helps with SEO

Typically, our SEO support is integrated as part of larger projects, but here are some of the common ways we can work with you on your SEO opportunities and challenges.

SEO Content Strategy

Content Strategy

We help brands build radically authentic, revenue-driving content strategies that empower the humans you serve and help you grow. Keyword research and data-driven SEO principles are a key part of our approach to our content strategy and production work.


SEO Website-1

HubSpot CMS Websites

Content is one of the most important components of any website design project. Whether we’re helping you build your content from scratch or optimizing the content that already exists, we’re always looking at everything through the lens of optimization for search.


Efficient Use of Resources

SEO Audits

You know something is broken in your approach to SEO. Maybe your organic search is slowly on a downward trend. Or perhaps you simply know you’re not reaching your fullest potential. We can assess and diagnose where you’re missing the mark with SEO.


Why Choose Sidekick Strategies?

As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.


HubSpot Certified 

We possess almost 100 HubSpot certifications (and counting!) among our team members. 



We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.


Fun + Professional

Yes, we work hard and are passionate about what we do. But we also love to have fun!

Get Your SEO Back on Target

You’ve got the content the world wants. Now, let’s work together to make sure you get found by the right buyers exactly when they need you most.


SEO Support FAQs