Dynamic Social Media Marketing Solutions
You need a dynamic social media presence that fosters a community and drives key metrics for your business. We’re the social sidekicks you need to make that happen.
Expand Your Brand with Dynamic Social Media Marketing Solutions
Sidekick Strategies harnesses the power of social media to foster community and drive key business outcomes. We blend a unique brand narrative, targeted strategies, and data insights to boost engagement and meet your goals, focusing on impactful content, strategic campaigns, and detailed analytics to enhance your digital footprint and audience connection.
Social Media by the Numbers
Almost two decades later, social media is still a marketing powerhouse, even if the landscape has become more complex.
Social is the #1 way buyers ages 18 to 44 find products.
90% of brands say community is the key to social success.
40% of B2B marketers say LinkedIn is most effective.
Instagram has more than 2 billion active users.
Facebook is still the #1 social platform used worldwide.
TikTok is the #1 non-gaming app with 627 million downloads
The Sidekick Social Media Approach
We don’t check the box with social media. Our approach is strategic, purposeful, and easily customized to your unique objectives.
Presence
Your brand has a unique story. So, we begin our work by understanding your voice, visual identity, objectives, and audience. We use these insights to shape your presence and any supporting assets, so they are aligned with the desires of your buyers and the needs of your brand.
Strategy
Copying and pasting the same post over and over again across multiple platforms hasn’t been effective since 2010. Instead, we specialize in building a comprehensive social content strategy that ensures a dynamic, engaging presence across the channels your buyers love.
Content
Creating engaging, memorable, converting social content is our specialty. We’ll work closely with you to develop a content calendar that includes an intentional mix of posts, stories, videos, and interactive elements to engage your audience and encourage interaction.
Campaigns
Our social campaigns are tailored to meet your specific objectives, whether it's building your brand, increasing site traffic, or boosting sales. We use targeted advertising, influencer collaborations, and strategic partnerships to reach your buyers and capture their attention.
Performance
We believe in the power of data to drive smart decision-making. Our team uses advanced analytics tools to measure key metrics such as engagement rates, follower growth, and conversion rates to understand the impact of our strategies and iterate as needed.
Why Choose Sidekick Strategies?
As a certified HubSpot Agency Partner, our team of inbound experts have decades of collective experience in developing powerful, revenue-driving HubSpot lead scoring strategies for organizations just like yours.
HubSpot Certified
We possess almost 100 HubSpot certifications (and counting!) among our team members.
Results-Driven
We’re not paper-pushers. We work tirelessly to drive measurable results for our clients.
Fun + Professional
Yes, we work hard and are passionate about what we do. But we also love to have fun!
Get the Social Media Help You Need
Your buyers are out there, waiting for you to connect with them. Let’s start a conversation about how we can help you meet them where they are online.
LET'S GET SOCIALSocial Media Marketing FAQs
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What does your social media marketing service include?
Our service encompasses strategy development, content creation, community management, and performance analytics.
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How do you tailor the strategy to my brand?
We customize the strategy based on your brand’s values, objectives, and the interests of your target audience.
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Can you manage multiple social media platforms?
Yes, our team is equipped to manage a range of platforms, including Facebook, Instagram, TikTok, Twitter, LinkedIn, and more.
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Do you provide content creation services?
Absolutely, our content creation services include post design, video production, and copywriting.
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How do you measure the success of social media campaigns?
We use advanced analytics to track engagement, reach, conversions, and other key metrics.
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Can you assist with influencer marketing?
Yes, we specialize in influencer collaborations and can identify and engage influencers that align with your brand.
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What is your approach to community management?
We focus on engaging with your audience, moderating discussions, and fostering a positive community around your brand.
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How do you ensure my brand’s voice is consistent across platforms?
We develop a brand voice guide and ensure all content and interactions align with this voice.
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Do you offer paid advertising management?
Yes, we manage paid advertising campaigns, including ad creation, targeting, and performance tracking.
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How do you handle negative comments or feedback on social media?
We manage negative feedback with a focus on timely response, resolution, and maintaining a positive brand image.
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Can you handle crisis management on social media?
Our team is experienced in managing social media crises, with a focus on quick response and brand reputation management.
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How often will you post on my social media accounts?
We develop a content calendar tailored to your brand’s needs and audience engagement patterns.
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Do you provide reports on social media performance?
We offer regular reporting that includes insights and recommendations for strategy refinement.
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How do you stay updated with social media trends?
Our team continuously monitors social media trends and adapts strategies to stay ahead.
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Can you assist with social media for events or product launches?
Yes, we provide targeted social media support for events, product launches, and other campaigns.
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What makes your social media marketing services unique?
Our personalized approach, combined with creative strategies and a focus on data-driven results, sets us apart.
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Do you offer social media training for my team?
We can provide training and workshops to help your team understand and manage your social media effectively.
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How can I get started with your social media marketing services?
Contact us through our website or email, and we’ll set up a consultation to discuss your needs.
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Do you work with businesses of all sizes?
Yes, we tailor our services to meet the needs of both small businesses and large corporations.
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Can you help with social media branding?
We offer social media branding services, including profile optimization and brand messaging.