Sidekick Strategies

1 min read

HubSpot GDPR: Are you making this big mistake? (video tutorial)

George B. Thomas: Jan 3, 2023 9:00:00 AM

8 min read

It's time for a New Year's revolution, resolutions are for the birds

George B. Thomas: Dec 31, 2022 1:24:59 PM

New Year’s resolutions — that’s all anyone is talking about this week, myself included. And it’s likely what a meaningful number of you will be...

1 min read

HubSpot My Brand Kit setup (a how-to video)

George B. Thomas: Dec 27, 2022 1:40:49 PM

2 min read

'Twas the night before HubMas ... a visit from the Big Orange Sprocket

George B. Thomas: Dec 22, 2022 11:52:54 AM

'Twas the night before HubMas, when all through the house Not a sequence was stirring, not even a mouse! The workflows were set in the platform with...

1 min read

HubSpot blog email subscriptions setup (5-minute video tutorial)

George B. Thomas: Dec 21, 2022 10:17:23 AM

5 min read

Pillar page strategy: 4 mistakes that are costing you (+ examples)

Liz Moorehead: Dec 16, 2022 1:56:24 PM

Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy....

1 min read

HubSpot CMS domain setup how-to (+ video)

George B. Thomas: Dec 12, 2022 2:49:56 PM

No doubt about it, folks, setting your business website up on the HubSpot CMS Hub is one of the most powerful ways to supercharge your inbound growth...

1 min read

HubSpot traffic analytics and default reporting how-to (+ video)

George B. Thomas: Dec 8, 2022 3:53:21 PM

You don't need to reinvent the wheel with HubSpot traffic analytics! Yes, one of the things I freakin' love about HubSpot is how easy it is to...

7 min read

What is pillar content? (definition + examples)

George B. Thomas: Dec 7, 2022 5:37:04 PM

In the SEO content strategy world, there is nothing more woefully misunderstood than pillar content. What the heck is pillar content? Is it a really...