Sidekick Strategies
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4 min read
Powering Up B2B Marketing with Influencer Marketing and Private Communities
In today's fast-paced and highly competitive B2B marketing landscape, staying ahead of the curve and exploring innovative strategies to maximize your...
2 min read
Mastering HubSpot: A Comprehensive Guide to Active and Static Lists
3 min read
What Is Beyond Your Default? Why Now, and Where Are We Going?
Recently, I came to a realization. Everything up to this point I had experienced in life — the blessings, the accomplishments, the challenges, the...
5 min read
Unleashing the Power of Community and Brand Building
In a world where authentic connections are more valuable than ever, B2B marketers seek innovative strategies to foster meaningful relationships with...
5 min read
What Jorge Learned: Owner's Mentality, Content UX, and the Truth About ChatGPT
Welcome back to another installment of What Jorge (that's me!) Learned over the past month. If you're new to this series, it's great to meet you! I'm...
2 min read
The Importance of Being Human in Your B2B Content: Liz Moorehead on Marketing Smarts
Attention B2B marketers! Are you ready to break free from the chains of stiffness and conformity? It's time to unleash the power of your authenticity...
8 min read
George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)
Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of...
10 min read
Yes, accounting firms, you can create fun, human content (an intervention)
Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long...
14 min read
Community Mindset: Buzzword, Marketing Hack, or the Key to Finding Your Purpose?
Have you noticed it? Everyone is talking about community. Growing communities... building communities... nurturing communities... managing...

