George B. Thomas
Well, folks! Even the most daring, diligent, and dashing HubHeroes need to rest every now and then. So, your intrepid HubHeores — George, Max, Devyn, and me — are taking a quick break this week to recoup. Don't you worry, though! We'll be back in your feeds next week with a fresh new episode that will empower you to soar to new inbound heights with HubSpot.
Until then, however, I wanted to take a moment to round up all of the news and analysis we've covered over the past month regarding the new HubSpot Content Hub. It's been years since we've seen a rollout cause so much excitement and conversation, so we want to bring you all of that goodness in one place.
To Recap, What Is HubSpot Content Hub?
First, we need to remember that the HubSpot Content Hub is just one part of a vast, exciting, dynamic customer platform that enables smart, sustainable growth across every facet of an organization:
HubSpot Content Hub (which has replaced the HubSpot CMS Hub) is like having a superhero sidekick for your content marketing efforts. It brings together all the tools you need to create, manage, optimize, and analyze content across different channels in one smooth operation:
- Content Creation Tools: Easily create engaging and compelling content with intuitive editing tools, templates, and collaboration features.
- Content Management Tools: Organize and centralize your content assets, schedule posts, and manage your content calendar effectively.
- Optimization Tools: Optimize your content for search engines and improve its visibility with SEO tools, keyword suggestions, and performance analytics.
- Analytical Tools: Track the performance of your content, measure engagement, and gain valuable insights to refine your content strategy.
But all of this potential and expansion offered by HubSpot Content Hub has generated more than a handful of questions, and a few exciting debates! So, let's dig into all the HubSpot Content Hub insights, analysis, and guidance you may have missed over the past few weeks.
HubSpot Content Hub Resources + Episodes
🎓 HubSpot Content Hub: a Comprehensive Guide for Business Growth
What are the core features of HubSpot Content Hub? Is HubSpot Content Hub the right fit for your business? What are the content strategy development best practices you must embrace to succeed with HubSpot Content Hub? What does creating compelling content look like? What are some of the more advanced features and customization opportunities within the HubSpot Content Hub? Lead HubHero and Sidekick Strategies Chief HubSpot Helper George B. Thomas answers these questions and more in this comprehensive guide.
Read the HubSpot Content Hub Guide →
🎙️ HubHeroes Podcast: Is the Content Hub Still a Website CMS?
The introduction of HubSpot Content Hub was as a replacement for the HubSpot CMS Hub, which was previously touted as the HubSpot’s Website CMS product for companies who wanted to build their full website on-top of HubSpot’s powerful marketing, sales, and service CRM automation platform.
Since the unveiling of the HubSpot Content Hub a month ago, the buzz it has created is undeniable. However, many people are expressing confusion about the replacement of the HubSpot CMS Hub. In this episode, we delve into addressing the most common question from HubSpot users: "Is HubSpot still a website CMS?"
Listen to the HubSpot Content Hub or CMS Episode →
🎙️ HubHeroes Podcast: What Is the HubSpot Content Hub, Really?
When HubSpot first unveiled the HubSpot Content Hub, here's what they had to say:
“Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.”
That’s right kittens – you’ve not only walked into one of our exciting Hub deep-dive conversations, you’ve also landed smack dab in the middle of the next installment in our series on AI. (If you missed the first episode, I highly recommend you queue it up to listen to – it’s a highly passionate, no-holds-barred conversation about why most organizations are failing with AI and content … in some ways where they may not even realize it!)
Join the whole gang while we unpack why we love the promise of AI-powered tools, but still have significant concerns about how people may feel empowered to use these tools in the wrong way. We also discuss what the true promise of HubSpot Content Hub is, as well as how folks should be thinking about the new Hub.
Listen to the What Is the HubSpot Content Hub? Episode →
🎙️ HubHeroes Podcast: HubSpot Content Hub Brand Voice Deep-Dive
Personally, I've been a passionate brand voice and tone scientist for years, working with countless organizations to help them stand out in a radically authentic, human way. George is also a huge advocate for authenticity in content and brand voice (possessing much more experience than I do!), and Devyn has been banging this drum as well from inside HubSpot for ages!
But how does HubSpot's new Content Hub empower forward-thinking companies with their eyes on the inbound content prize to show up more authentically in their brand voice? Are there ways in which the tool still falls short? And how should companies overall be thinking about their brand voice as they move forward?
Listen to the Brand Voice Deep-Dive Episode →
We'll talk to you all next week!
