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George B. Thomas

Speaker, trainer, catalyst, and overall happy, helpful, humble, HubSpot helper.

The Power of Purpose: How Having a Meaningful Mission Drives Business Success

5 min read

The Power of Purpose: How Having a Meaningful Mission Drives Business Success

In today's fast-paced and competitive business landscape, success goes beyond profit margins and market share. More and more, consumers and employees are seeking businesses with a clear sense of purpose and a mission that extends beyond just making...

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Powering Up B2B Marketing with Influencer Marketing and Communities

4 min read

Powering Up B2B Marketing with Influencer Marketing and Private Communities

In today's fast-paced and highly competitive B2B marketing landscape, staying ahead of the curve and exploring innovative strategies to maximize your...

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Unleashing the Power of Community and Brand Building

5 min read

Unleashing the Power of Community and Brand Building

In a world where authentic connections are more valuable than ever, B2B marketers seek innovative strategies to foster meaningful relationships with...

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The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts

2 min read

The Importance of Being Human in Your B2B Content: Liz Moorehead on Marketing Smarts

Attention B2B marketers! Are you ready to break free from the chains of stiffness and conformity? It's time to unleash the power of your authenticity...

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buyer personas getting started guide

8 min read

George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)

Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of...

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How a Community Mindset Can Take Your Business to New Heights

14 min read

Community Mindset: Buzzword, Marketing Hack, or the Key to Finding Your Purpose?

Have you noticed it? Everyone is talking about community. Growing communities... building communities... nurturing communities... managing...

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A Journey to Generating Quality Traffic and Leads

3 min read

A Journey to Generating Quality Traffic and Leads

Attention, entrepreneurs and marketers seeking unmatched growth and success in the digital landscape! Prepare to embark on a transformative journey...

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Leveraging

4 min read

Leveraging "VOC" Voice of Customer for Business Growth

In a recent episode of the Marketing Smarts Podcast, I interviewed Nate Brown, an outstanding customer experience (CX) expert and senior director of...

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one year as an agency owner

9 min read

The blessings, tests, and surprises of 1 year as an agency owner (and a whole-ass human)

I always knew that, by the time I sat down to write this retrospective on my first year as an agency owner, that I’d have a lot to say. Now, before I...

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Viral vs. Valuable Business Videos for Sales and Marketing Success

4 min read

Valuable vs. Viral: Business Videos for Sales and Marketing Success: Feat Nick Nimmin

In this episode of the MarketingProfs Marketing Smarts Podcast, we’re digging deep into the power of video. More specifically, we’re talking about...

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