Skip to the main content.

Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

Attract

Here's Why Your Sales Enablement Strategy Is Broken (+ New Sales Enablement Course)

5 min read

Here's Why Your Sales Enablement Strategy Is Broken (+ New Sales Enablement Course)

Howdy, folks! I am thrilled right now for two reasons. First, I am coming to you live today from center of the HubSpot universe, #INBOUND23 in Boston...

Read More
Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

8 min read

Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

Here’s the thing about being a HubHero alongside George B. Thomas β€” we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for...

Read More
George's totally dope guide to HubSpot reporting (+ examples)

5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your...

Read More
Trust-building content strategies, feat. Melanie Deziel

3 min read

Trust-building content strategies, feat. Melanie Deziel

Anyone can publish anything they want on the internet:

Read More
6 HubSpot and human lessons I've learned in my first 60 days (new series)

5 min read

6 HubSpot and human lessons I've learned in my first 60 days (new series)

I've gotta be honest, I can't believe it's been almost two months since I joined the team. Since I've joined, I've learned so much working here....

Read More
Content-first B2B marketing department, feat. Joe Pulizzi

5 min read

Content-first B2B marketing department, feat. Joe Pulizzi

If you're reading this, you're likely bought in on the power of content. You know you need to create content to get those traffic, leads, and sales...

Read More
How to execute a thought leadership strategy (examples + tips)

6 min read

How to execute a thought leadership strategy (+tips), feat. Ashley faus

OK, quick poll, everybody! By a show of virtual hands, how many of you right now want to be considered "thought leaders" in your respective space or...

Read More
How to use AI for marketing (examples + best practices)

5 min read

How to use AI for marketing (examples + best practices)

If you've got a pulse and a LinkedIn account β€” or heck, even just basic internet access β€” you've likely seen something about artificial intelligence...

Read More
How to create a powerful B2B event marketing strategy (+ examples)

5 min read

How to create a powerful B2B event marketing strategy (+ examples)

Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to...

Read More