Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

HubSpot Sales Hub

Breeze Intelligence: Make Your HubSpot CRM Smarter, Faster, + More Effective

8 min read

Breeze Intelligence: Make Your HubSpot CRM Smarter, Faster, + More Effective

If you’ve spent any time in sales or marketing, you know the pain of bad data. Missing information, outdated records, and incomplete profiles—it’s...

Read More
#INBOUND24: INBOUND Late Show with George B. Thomas (Day Two)

4 min read

#INBOUND24: INBOUND Late Show with George B. Thomas (Day Two)

Hey, hey, hey! Welcome back to another episode of Late Night at #INBOUND24, and folks, we’re diving headfirst into Day 2! I’m George B. Thomas, your...

Read More
#INBOUND24: INBOUND Late Show with George B. Thomas (Day One)

4 min read

#INBOUND24: INBOUND Late Show with George B. Thomas (Day One)

Welcome, welcome, welcome to Late Night at INBOUND with me, your friendly, neighborhood HubSpot Helper—George B. Thomas! We’ve got a great show for...

Read More
5 Ways to Create Human-Powered, AI-Assisted Content (+ Examples)

8 min read

5 Ways to Create Human-Powered, AI-Assisted Content (+ Examples)

The hype around AI and content creation is ... well, let's just call it a "spectrum," shall we? I've heard everything from “AI will revolutionize...

Read More
#INBOUND24: HubSpot's AI-Powered Product Updates (What You Need to Know + Examples)

13 min read

#INBOUND24: HubSpot's AI-Powered Product Updates (All the Details + Examples)

I'm not blowing anyone's mind by saying that HubSpot always drops major announcements at INBOUND—if you’ve been following along, you know they don’t...

Read More
HubSpot Automation: Drive Growth, Save Time, + Empower Your Teams with Workflows

14 min read

HubSpot Automation: Drive Growth, Save Time, + Empower Your Teams with Workflows

If you’re your company’s in-house HubSpot Jedi (what we like to call a HubSpot Super Admin), I salute you. Whether HubSpot is in your official job...

Read More
How to Optimize Your HubSpot Sales + Service Pipelines (+ Examples)

12 min read

How to Optimize Your HubSpot Sales + Service Pipelines Like the Pros (+ Examples)

You've dotted every "i" and crossed every "t"—on paper you should have your HubSpot Sales Hub and Service Hub pipelines humming along. But you can...

Read More
5 Steps to Build a Customer-Centric HubSpot Strategy Everyone Will Flippin' Love

12 min read

5 Steps to Build a Customer-Centric HubSpot Strategy Everyone Will Flippin' Love

You’re a HubSpot specialist (a HubSpot Super Admin, if you will), and you've got all the pieces in place—HubSpot is up and running, your teams are...

Read More
Top 7 HubSpot Data Hygiene Practices + Tools to Save You Time + Money (+ VIDEO)

11 min read

Top 7 HubSpot Data Hygiene Practices + Tools to Save You Time + Money (+ VIDEO)

Whether you're here for the first time or you're a regular, I’m thrilled to have you along for this ride. Now, let’s be honest—how many of you have...

Read More
HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

6 min read

Master HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

If you’ve ever taken a peek under the hood of your HubSpot CRM portal and thought, "This thing needs a serious tune-up," then you’re in the right...

Read More