Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

hubspot campaigns 101

5 min read

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”

Read More
The Power of Purpose: How Having a Meaningful Mission Drives Business Success

5 min read

The Power of Purpose: How Having a Meaningful Mission Drives Business Success

In today's fast-paced and competitive business landscape, success goes beyond profit margins and market share. More and more, consumers and employees...

Read More
Powering Up B2B Marketing with Influencer Marketing and Communities

4 min read

Powering Up B2B Marketing with Influencer Marketing and Private Communities

In today's fast-paced and highly competitive B2B marketing landscape, staying ahead of the curve and exploring innovative strategies to maximize your...

Read More
What Is the Beyond Your Default Podcast

3 min read

What Is Beyond Your Default? Why Now, and Where Are We Going?

Recently, I came to a realization. Everything up to this point I had experienced in life — the blessings, the accomplishments, the challenges, the...

Read More
Unleashing the Power of Community and Brand Building

5 min read

Unleashing the Power of Community and Brand Building

In a world where authentic connections are more valuable than ever, B2B marketers seek innovative strategies to foster meaningful relationships with...

Read More
what Jorge learned, chatgpt, owners mindset content ux

5 min read

What Jorge Learned: Owner's Mentality, Content UX, and the Truth About ChatGPT

Welcome back to another installment of What Jorge (that's me!) Learned over the past month. If you're new to this series, it's great to meet you! I'm...

Read More
The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts

2 min read

The Importance of Being Human in Your B2B Content: Liz Moorehead on Marketing Smarts

Attention B2B marketers! Are you ready to break free from the chains of stiffness and conformity? It's time to unleash the power of your authenticity...

Read More
buyer personas getting started guide

8 min read

George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)

Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of...

Read More