Sidekick Strategies

6 min read

Why different is better than better, feat. Sally Hogshead

George B. Thomas: May 19, 2023 9:46:59 AM

"Different is better than better." Sally Hogshead said this during one of her recent talks at MarketingProfs B2B Marketing Forum, and it absolutely...

4 min read

B2B Referral Generation: Shifting your marketing mindset, feat. John Jantsch

George B. Thomas: May 12, 2023 7:46:36 AM

When it comes to referrals for B2B business, a lot of people think that referrals are out of our control – that they just happen if you treat your...

5 min read

6 HubSpot and human lessons I've learned in my first 60 days (new series)

Jorge Fuentes: Apr 27, 2023 1:08:02 PM

I've gotta be honest, I can't believe it's been almost two months since I joined the team. Since I've joined, I've learned so much working here....

5 min read

How to use AI for marketing (examples + best practices)

George B. Thomas: Mar 31, 2023 3:14:21 PM

If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence...

5 min read

How to create a powerful B2B event marketing strategy (+ examples)

George B. Thomas: Mar 10, 2023 8:00:00 AM

Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to...

1 min read

HubSpot GDPR: Are you making this big mistake? (video tutorial)

George B. Thomas: Jan 3, 2023 9:00:00 AM

1 min read

HubSpot My Brand Kit setup (a how-to video)

George B. Thomas: Dec 27, 2022 1:40:49 PM

2 min read

'Twas the night before HubMas ... a visit from the Big Orange Sprocket

George B. Thomas: Dec 22, 2022 11:52:54 AM

'Twas the night before HubMas, when all through the house Not a sequence was stirring, not even a mouse! The workflows were set in the platform with...