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buyer personas getting started guide

8 min read

George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)

Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of time, I know I'm not blowing your mind by dropping that little nugget of wisdom.

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Yes, accounting firms, you can create fun, human content (+ examples)

10 min read

Yes, accounting firms, you can create fun, human content (an intervention)

Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long...

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How a Community Mindset Can Take Your Business to New Heights

14 min read

Community Mindset: Buzzword, Marketing Hack, or the Key to Finding Your Purpose?

Have you noticed it? Everyone is talking about community. Growing communities... building communities... nurturing communities... managing...

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The Journey of Navigating a Family Business as GBT's Daughter

6 min read

The Journey of Navigating a Family Business as GBT's Daughter

Do you ever have moments when decisions are made, knowing they will impact your life forever? For you, it may have been a good decision or a wrong...

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A Journey to Generating Quality Traffic and Leads

3 min read

A Journey to Generating Quality Traffic and Leads

Attention, entrepreneurs and marketers seeking unmatched growth and success in the digital landscape! Prepare to embark on a transformative journey...

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what jorge learned hubspot and human lessons

4 min read

What Jorge learned: Microsoft Dynamics integrations, newsletters, and community

I can't believe it's already been 90 days since I joined George as a HubHero, serving all of you incredible HubSpotting humans out there, so they can...

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Leveraging

4 min read

Leveraging "VOC" Voice of Customer for Business Growth

In a recent episode of the Marketing Smarts Podcast, I interviewed Nate Brown, an outstanding customer experience (CX) expert and senior director of...

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one year as an agency owner

9 min read

The blessings, tests, and surprises of 1 year as an agency owner (and a whole-ass human)

I always knew that, by the time I sat down to write this retrospective on my first year as an agency owner, that Iโ€™d have a lot to say. Now, before I...

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Viral vs. Valuable Business Videos for Sales and Marketing Success

4 min read

Valuable vs. Viral: Business Videos for Sales and Marketing Success: Feat Nick Nimmin

In this episode of the MarketingProfs Marketing Smarts Podcast, weโ€™re digging deep into the power of video. More specifically, weโ€™re talking about...

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Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

8 min read

Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

Hereโ€™s the thing about being a HubHero alongside George B. Thomas โ€” weโ€™re all about the humans. (Not a surprise, Iโ€™m sure, if youโ€™ve known George for...

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