Sidekick Strategies

5 min read

How to use AI for marketing (examples + best practices)

George B. Thomas: Mar 31, 2023 3:14:21 PM

If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence...

5 min read

How to create a powerful B2B event marketing strategy (+ examples)

George B. Thomas: Mar 10, 2023 8:00:00 AM

Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to...

8 min read

8 mind-blowing HubSpot social media tools for brands (+ examples)

George B. Thomas: Mar 9, 2023 1:30:00 PM

I don't care where you land on the social media know-how spectrum — an absolute wizard or still learning how to refine your company's social...

9 min read

You need to write (and market) like a human to get results (+ examples)

George B. Thomas: Feb 6, 2023 2:22:42 PM

OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to...

9 min read

6 must-know HubSpot workflows dos and don'ts (+ examples)

George B. Thomas: Jan 4, 2023 12:32:24 PM

Looking back at all of the HubSpot trainings I've done with clients over the past 10 years, one of the most common patterns I've noticed is that...

1 min read

HubSpot GDPR: Are you making this big mistake? (video tutorial)

George B. Thomas: Jan 3, 2023 9:00:00 AM

1 min read

HubSpot My Brand Kit setup (a how-to video)

George B. Thomas: Dec 27, 2022 1:40:49 PM

2 min read

'Twas the night before HubMas ... a visit from the Big Orange Sprocket

George B. Thomas: Dec 22, 2022 11:52:54 AM

'Twas the night before HubMas, when all through the house Not a sequence was stirring, not even a mouse! The workflows were set in the platform with...

1 min read

HubSpot blog email subscriptions setup (5-minute video tutorial)

George B. Thomas: Dec 21, 2022 10:17:23 AM

5 min read

Pillar page strategy: 4 mistakes that are costing you (+ examples)

Liz Moorehead: Dec 16, 2022 1:56:24 PM

Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy....