Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

Stop Following Outdated Email Rules (Do This Instead)

5 min read

Stop Following Outdated Email Rules (Do This Instead)

Let me take you back in time for a minute. I swear, this has to do with emails... When COVID hit, everybody did the same thing. They hunkered down, ate comfort food, gained weight, and waited for the world to tell them what to do next. Everybody was...

Read More
Your Customer Journey Map Is Probably a Fairy Tale

4 min read

Your Customer Journey Map Is Probably a Fairy Tale

Before I found HubSpot and inbound marketing, my career looked like a bowl of spaghetti. Military guy, restaurant worker, furniture store employee,...

Read More
Why Your Case Studies Aren't Closing Deals (And How to Fix Them)

4 min read

Why Your Case Studies Aren't Closing Deals (And How to Fix Them)

Here's the thing about most B2B case studies: they're not case studies at all. They're brochures with a different name. "Our client needed a new...

Read More
Why Privacy-First Marketing Is Your Biggest Competitive Advantage

5 min read

Why Privacy-First Marketing Is Your Biggest Competitive Advantage

What if the thing most marketers are afraid of is actually the thing that gives you the biggest edge? Here's the reality.

Read More
Women of HubSpot: Lauren Ryan on Choosing Yourself, Building a HubSpot Career, and Leaving a Legacy

3 min read

Women of HubSpot: Lauren Ryan on Choosing Yourself, Building a HubSpot Career, and Leaving a Legacy

Lauren Ryan has that rare mix of heart and horsepower. She can talk about legacy and mentorship one minute, then walk you through complex systems the...

Read More
Women of HubSpot: Brandy Croon Asking Better Questions, Building Integrations, and Leading with Optimism

2 min read

Women of HubSpot: Brandy Croon Asking Better Questions, Building Integrations, and Leading with Optimism

Brandy Crompton leads like someone who believes momentum matters. She is optimistic, yes. Her favorite color is yellow, and that tracks. But she also...

Read More
Women of HubSpot: Casey Hawkins on Being a Helpful Human, Rebuilding Lead Scoring, and Protecting Your Work Life

3 min read

Women of HubSpot: Casey Hawkins on Being a Helpful Human, Rebuilding Lead Scoring, and Protecting Your Work Life

Casey Hawkins did not plan a straight-line career. She built one by saying yes to the next right step, even when it started with something as random...

Read More
Women of HubSpot: Justine Gaignard on Trusting Your Gut, Building Confidence, and Making HubSpot Adoption Feel Human

3 min read

Women of HubSpot: Justine Gaignard on Trusting Your Gut, Building Confidence, and Making HubSpot Adoption Feel Human

Justine Gaignard does not chase noise. She chases impact. She is the kind of founder who pays attention to what is working, what is not, and what her...

Read More
Execution Is King: The Three-Step Rule for Ideas That Actually Happen

6 min read

Execution Is King: The Three-Step Rule for Ideas That Actually Happen

There is a place where good ideas go to die. It is called the meeting where everyone agreed it was a great idea, and no one did anything about it. If...

Read More
Women of HubSpot: Christina Kay on Confidence, Community, and Doing Business Like a Human

2 min read

Women of HubSpot: Christina Kay on Confidence, Community, and Doing Business Like a Human

Christina Kay has a way of showing up that feels equal parts creative and steady. She has been in the HubSpot world since 2009 and has spent over 15...

Read More