Sidekick Strategies

7 min read

How to Choose the Right HubSpot Training Partner?

George B. Thomas: Oct 21, 2025 4:37:37 PM

What should you look for in a HubSpot training partner? " Choose a partner who starts with business goals, builds role-based training using your real...

3 min read

Women of HubSpot: Tracy Graziani on Power, Possibility, and Building Work That Lets Humans Flourish

George B. Thomas: Oct 10, 2025 12:56:50 PM

You know those conversations that reframe how you see the work you do and the life you’re building? That’s what this episode gave me. Tracy Graziani...

2 min read

Jasna Suhadolc on Building a Women-Led HubSpot Agency | Women of HubSpot

George B. Thomas: Oct 9, 2025 4:49:54 PM

We kicked off this episode in two time zones and one shared energy. I’m sipping coffee stateside while Jasna is easing into a Slovenian weekend,...

2 min read

Sarah Lane-Hawn: Human Before Tech, Courage Before Titles, and Systems that Actually Serve

George B. Thomas: Oct 7, 2025 3:10:50 PM

I knew this conversation was special the moment Sarah started talking. Not because we were about to geek out on data or HubSpot, but because she kept...

9 min read

What Happens When You Name Your AI Tool? Meet CHIP!

George B. Thomas: Oct 3, 2025 2:51:31 PM

Should humans name their AI tools? " Naming your AI tool creates intention. It draws a line between “just another app” and “a true partner in your...

3 min read

Curiosity Builds Brands: How Questions Become Your Competitive Edge

George B. Thomas: Sep 30, 2025 12:54:58 PM

Let me ask you something simple. When was the last time you stopped and asked, “Why?” Why do customers really choose us? Why do they leave? Why do...

1 min read

Maximize Efficiency with HubSpot Meeting Links: A Step-by-Step Guide for Professionals and Business Owners

Jorge Fuentes: Sep 25, 2025 1:30:00 PM

8 min read

HubSpot AI Agents: The Practical Guide to Less Busywork and More Human Work

George B. Thomas: Sep 25, 2025 10:27:44 AM

What are HubSpot AI Agents and how do they improve CRM workflows? HubSpot AI Agents are automation assistants inside HubSpot that handle repetitive...

7 min read

Persistence: The Quiet Force to Shape Your Business + Life

George B. Thomas: Sep 16, 2025 9:30:08 PM

What is persistence in business and life? Persistence in business and life is the steady commitment to purpose-driven action, even when challenges...