Sidekick Strategies

2 min read

Sarah Lane-Hawn: Human Before Tech, Courage Before Titles, and Systems that Actually Serve

George B. Thomas: Oct 7, 2025 3:10:50 PM

I knew this conversation was special the moment Sarah started talking. Not because we were about to geek out on data or HubSpot, but because she kept...

9 min read

What Happens When You Name Your AI Tool? Meet CHIP!

George B. Thomas: Oct 3, 2025 2:51:31 PM

Should humans name their AI tools? " Naming your AI tool creates intention. It draws a line between “just another app” and “a true partner in your...

3 min read

Curiosity Builds Brands: How Questions Become Your Competitive Edge

George B. Thomas: Sep 30, 2025 12:54:58 PM

Let me ask you something simple. When was the last time you stopped and asked, “Why?” Why do customers really choose us? Why do they leave? Why do...

1 min read

Maximize Efficiency with HubSpot Meeting Links: A Step-by-Step Guide for Professionals and Business Owners

Jorge Fuentes: Sep 25, 2025 1:30:00 PM

8 min read

HubSpot AI Agents: The Practical Guide to Less Busywork and More Human Work

George B. Thomas: Sep 25, 2025 10:27:44 AM

What are HubSpot AI Agents and how do they improve CRM workflows? HubSpot AI Agents are automation assistants inside HubSpot that handle repetitive...

7 min read

Persistence: The Quiet Force to Shape Your Business + Life

George B. Thomas: Sep 16, 2025 9:30:08 PM

What is persistence in business and life? Persistence in business and life is the steady commitment to purpose-driven action, even when challenges...

2 min read

Empathy in Action: Seeing Customers as Humans, Not Transactions

George B. Thomas: Sep 15, 2025 5:10:59 PM

How many times have you felt like nothing more than a number? You walk into a store and get treated like the next sale. You call customer support and...

37 min read

Why Data Hygiene Is the Unsung Hero of HubSpot Success with Jess Palmeri

George B. Thomas: Sep 13, 2025 5:07:30 PM

Let’s be real for a second. When you show up for work, do you ever think about data hygiene? Or is it tucked away in the deepest corner of your mind,...

31 min read

Why Retention, Renewals, and Upsells Are the Real Growth Engine for Your Business with Stuart Balcombe

George B. Thomas: Sep 13, 2025 5:05:46 PM

Let me ask you this: Are you spending all your time chasing new customers while quietly ignoring the ones you already have? If so, you’re not alone....