Sidekick Strategies

1 min read

Maximize Efficiency with HubSpot Meeting Links: A Step-by-Step Guide for Professionals and Business Owners

Jorge Fuentes: Sep 25, 2025 1:30:00 PM

8 min read

HubSpot AI Agents: The Practical Guide to Less Busywork and More Human Work

George B. Thomas: Sep 25, 2025 10:27:44 AM

What are HubSpot AI Agents and how do they improve CRM workflows? HubSpot AI Agents are automation assistants inside HubSpot that handle repetitive...

7 min read

Persistence: The Quiet Force to Shape Your Business + Life

George B. Thomas: Sep 16, 2025 9:30:08 PM

What is persistence in business and life? Persistence in business and life is the steady commitment to purpose-driven action, even when challenges...

2 min read

Empathy in Action: Seeing Customers as Humans, Not Transactions

George B. Thomas: Sep 15, 2025 5:10:59 PM

How many times have you felt like nothing more than a number? You walk into a store and get treated like the next sale. You call customer support and...

37 min read

Why Data Hygiene Is the Unsung Hero of HubSpot Success with Jess Palmeri

George B. Thomas: Sep 13, 2025 5:07:30 PM

Let’s be real for a second. When you show up for work, do you ever think about data hygiene? Or is it tucked away in the deepest corner of your mind,...

31 min read

Why Retention, Renewals, and Upsells Are the Real Growth Engine for Your Business with Stuart Balcombe

George B. Thomas: Sep 13, 2025 5:05:46 PM

Let me ask you this: Are you spending all your time chasing new customers while quietly ignoring the ones you already have? If so, you’re not alone....

28 min read

How HubSpot Lead Scoring Can Transform Inbound Recruiting With Richard Rothstein

George B. Thomas: Sep 13, 2025 5:04:55 PM

Have you ever sat back and thought, “How do I really know when a candidate is ready to move forward in the hiring process?” If you’re in HR,...

29 min read

How ChatGPT is Changing Custom Coding in HubSpot (and Beyond) With Connor Jeffers

George B. Thomas: Sep 13, 2025 5:03:33 PM

Let’s be real for a second. Most marketers and business leaders hear “coding” and immediately break into a sweat. For years, coding has felt like a...

40 min read

A ChatGPT Guide for Marketers: How to Embrace AI Without Losing the Human Touch with Nick Lafakis

George B. Thomas: Sep 13, 2025 5:02:11 PM

Artificial intelligence isn’t coming. It’s already here, showing up in our inboxes, our social feeds, and yes, even our job descriptions. If you’re a...