Skip to the main content.

Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

Your HubSpot CRM Is Now a Communication + Relationship Manager

6 min read

Your HubSpot CRM Is Now a Communication + Relationship Manager (Act Accordingly)

We're thinking about the idea of a CRM all wrong, folks. I can't believe it's taken me over a decade to realize this, but it took a lightning bolt of wisdom from a dear friend mine to wake me up. And now it's time for you to wake up, too. Here's...

Read More
Inbound vs. Outbound: Which Delivers Better Results? (+ Examples)

5 min read

Inbound vs. Outbound: Which Delivers Better Results? (+ Examples)

Are you tired of chasing leads that seem to run further away with every step you take? Imagine having leads come to you, eager to engage and learn...

Read More
Do You Need a Dedicated HubSpot Super Admin for Your Business?

4 min read

Do You Need a Dedicated HubSpot Super Admin for Your Business?

Are you wondering if you need a dedicated HubSpot Super Admin to take your business to the next level? HubSpot has gotten a heck of a lot more...

Read More
What Is the They Ask, You Answer Approach to Inbound? (+ Examples)

15 min read

What Is the They Ask, You Answer Approach to Inbound? (+ Examples)

What Is They Ask, You Answer? "They Ask, You Answer" is a business philosophy and approach to inbound marketing developed by Marcus Sheridan, an...

Read More
Are you tired of waiting for your inbound marketing efforts to show results?

6 min read

How Long Does It Take to See Results from Inbound Marketing? (+ Examples)

Are you tired of waiting for your inbound marketing efforts to show results? Do you stay awake at night wondering if those inbound efforts you've...

Read More
Liz's Human-Powered AI Content Framework (Processes + Examples)

10 min read

Liz's Human-Powered AI Content Framework (Processes + Examples)

Over the past year, as inbound marketers became increasingly hyped about the promise of AI β€” specifically, how it would "streamline content creation...

Read More
Your Marketing Campaigns Understanding Them + Best Practices

10 min read

Your Marketing Campaigns Understanding Them + Best Practices

HubSpot is a powerful tool for managing marketing campaigns. It offers a range of features to help you streamline your efforts and measure success....

Read More
Pixel Compress: The Hidden Cost of Unoptimized Images in HubSpot

8 min read

Pixel Compress: The Hidden Cost of Unoptimized Images in HubSpot

Hey there, fellow HubSpot enthusiasts, it's your boy George B. Thomas here. Today, we're diving into something that we, as HubSpot users, overlook:...

Read More
HubSpot Alternatives Guide:  Head-to-Head Comparison + Examples

24 min read

HubSpot Alternatives Guide: Head-to-Head Comparison + Examples

HubSpot Alternatives " \n Salesforce (comprehensive business solution) \n Zoho CRM (affordable, user-friendly) \n ActiveCampaign (marketing...

Read More
Is HubSpot a CRM? Yes, for Sales, Marketing, + More (with Examples)

25 min read

Is HubSpot a CRM? Yes, for Sales, Marketing, + More (Overview + Examples)

Is HubSpot a CRM? " Yes, HubSpot is a CRM that empowers you to manage your customer relationships across their entire experience with your business...

Read More