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How a Community Mindset Can Take Your Business to New Heights

14 min read

Community Mindset: Buzzword, Marketing Hack, or the Key to Finding Your Purpose?

Have you noticed it? Everyone is talking about community. Growing communities... building communities... nurturing communities... managing communities... you know what I mean? You can’t turn around on the internet without stumbling over the next bit...

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The Journey of Navigating a Family Business as GBT's Daughter

6 min read

The Journey of Navigating a Family Business as GBT's Daughter

Do you ever have moments when decisions are made, knowing they will impact your life forever? For you, it may have been a good decision or a wrong...

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A Journey to Generating Quality Traffic and Leads

3 min read

A Journey to Generating Quality Traffic and Leads

Attention, entrepreneurs and marketers seeking unmatched growth and success in the digital landscape! Prepare to embark on a transformative journey...

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what jorge learned hubspot and human lessons

4 min read

What Jorge learned: Microsoft Dynamics integrations, newsletters, and community

I can't believe it's already been 90 days since I joined George as a HubHero, serving all of you incredible HubSpotting humans out there, so they can...

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Leveraging

4 min read

Leveraging "VOC" Voice of Customer for Business Growth

In a recent episode of the Marketing Smarts Podcast, I interviewed Nate Brown, an outstanding customer experience (CX) expert and senior director of...

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one year as an agency owner

9 min read

The blessings, tests, and surprises of 1 year as an agency owner (and a whole-ass human)

I always knew that, by the time I sat down to write this retrospective on my first year as an agency owner, that I’d have a lot to say. Now, before I...

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Viral vs. Valuable Business Videos for Sales and Marketing Success

4 min read

Valuable vs. Viral: Business Videos for Sales and Marketing Success: Feat Nick Nimmin

In this episode of the MarketingProfs Marketing Smarts Podcast, we’re digging deep into the power of video. More specifically, we’re talking about...

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Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

8 min read

Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for...

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Business Communication Based on Value, Passion, and Connection

4 min read

Business Communication Based on Value, Passion, and Connection: Feat Steve Multer

“Interactions are every bit as valuable when they're tiny and when they're grand” Steve Multer knocked my socks off when I joined the Marketing Profs...

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George's totally dope guide to HubSpot reporting (+ examples)

5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your...

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