Skip to the main content.

Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

Crafting Compelling Content that Sells: A B2B Marketer's Guide

3 min read

Crafting Compelling Content that Sells: A B2B Marketer's Guide

In B2B marketing, content is crucial in attracting potential clients and driving sales. However, many businesses need help to create content that provides value and leads to direct sales. Does that sound like where youโ€™re at in your content journey?...

Read More
Navigating the AI-Assisted Writing Tsunami What Marketers Need to Know

3 min read

Navigating the AI-Assisted Writing Tsunami What Marketers Need to Know

The marketing world is constantly evolving, and as technology advances, it opens new doors and raises concerns about its impact on the industry.

Read More
hubspot campaigns 101

5 min read

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

If youโ€™ve spent any amount of time in the marketing world, youโ€™re likely no stranger to the word โ€œcampaigns.โ€

Read More
The Power of Purpose: How Having a Meaningful Mission Drives Business Success

5 min read

The Power of Purpose: How Having a Meaningful Mission Drives Business Success

In today's fast-paced and competitive business landscape, success goes beyond profit margins and market share. More and more, consumers and employees...

Read More
Powering Up B2B Marketing with Influencer Marketing and Communities

4 min read

Powering Up B2B Marketing with Influencer Marketing and Private Communities

In today's fast-paced and highly competitive B2B marketing landscape, staying ahead of the curve and exploring innovative strategies to maximize your...

Read More
Unleashing the Power of Community and Brand Building

5 min read

Unleashing the Power of Community and Brand Building

In a world where authentic connections are more valuable than ever, B2B marketers seek innovative strategies to foster meaningful relationships with...

Read More
what Jorge learned, chatgpt, owners mindset content ux

5 min read

What Jorge Learned: Owner's Mentality, Content UX, and the Truth About ChatGPT

Welcome back to another installment of What Jorge (that's me!) Learned over the past month. If you're new to this series, it's great to meet you! I'm...

Read More
The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts

2 min read

The Importance of Being Human in Your B2B Content: Liz Moorehead on Marketing Smarts

Attention B2B marketers! Are you ready to break free from the chains of stiffness and conformity? It's time to unleash the power of your authenticity...

Read More
buyer personas getting started guide

8 min read

George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)

Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of...

Read More
Yes, accounting firms, you can create fun, human content (+ examples)

10 min read

Yes, accounting firms, you can create fun, human content (an intervention)

Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long...

Read More