Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

6 min read

Master HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

If you’ve ever taken a peek under the hood of your HubSpot CRM portal and thought, "This thing needs a serious tune-up," then you’re in the right spot. It's crazy how quickly your HubSpot portal can go from "Wow, this is so well-organized!" to "Oh...

Read More
HubSpot CRM Skills: 4 Powerful Mindsets for HubSpot Super Admins

6 min read

HubSpot CRM Skills: 4 Wildly Powerful Mindsets for HubSpot Super Admins

Howdy, howdy! If you're here, you're ready to embark on the exciting journey of becoming a true HubSpot Super Admin. Now, let’s be real—mastering...

Read More
What Is Marketing Automation + Why Does It Matter? (+ Examples)

4 min read

What Is Marketing Automation + Why Does It Matter? (+ Examples)

What Is Marketing Automation? (Definition) " \n \n \n \n \n Marketing automation is the use of software and technology (like HubSpot) to streamline,...

Read More
HubSpot vs. WordPress as Your Business Website CMS (Updated for 2024)

9 min read

HubSpot vs. WordPress as Your Business Website CMS (Updated for 2024)

Today, we're diving into a debate that’s been buzzing in the business world for quite some time: HubSpot CMS vs. WordPress for your business website....

Read More
Build a Strong, Profitable Relationship with Your Inbound Marketing Agency

6 min read

15 Ways to Build a Strong, Profitable Relationship with Your Inbound Marketing Agency

You're a business with clear growth goals ahead of you, and the last thing you need is a dysfunctional relation with your inbound marketing agency...

Read More
Your HubSpot CRM Is Now a Communication + Relationship Manager

6 min read

Your HubSpot CRM Is Now a Communication + Relationship Manager (Act Accordingly)

We're thinking about the idea of a CRM all wrong, folks. I can't believe it's taken me over a decade to realize this, but it took a lightning bolt of...

Read More
Inbound vs. Outbound: Which Delivers Better Results? (+ Examples)

5 min read

Inbound vs. Outbound: Which Delivers Better Results? (+ Examples)

Are you tired of chasing leads that seem to run further away with every step you take? Imagine having leads come to you, eager to engage and learn...

Read More