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Sidekick Strategies
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2 min read
'Twas the night before HubMas ... a visit from the Big Orange Sprocket
'Twas the night before HubMas, when all through the house Not a sequence was stirring, not even a mouse! The workflows were set in the platform with...
1 min read
HubSpot blog email subscriptions setup (5-minute video tutorial)
5 min read
Pillar page strategy: 4 mistakes that are costing you (+ examples)
Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy....
1 min read
HubSpot CMS domain setup how-to (+ video)
No doubt about it, folks, setting your business website up on the HubSpot CMS Hub is one of the most powerful ways to supercharge your inbound growth...
7 min read
Inbound marketing manager job description template (+ HubSpot expertise)
There are very few things in this world that make me really excited. OK, that's not true, I get excited about a lot of things. But if we're talking...
6 min read
What is HubSpot, really? (The definition most get wrong)
You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes...
6 min read
What is a topic cluster? (definition + examples)
In an SEO content strategy, a topic cluster is a network of interconnected pieces of content β blogs, podcasts, videos, you name it! β that all...
6 min read
HubSpot contacts mastery is how you maximize ROI with HubSpot
I don't care if we're talking about HubSpot for marketing, sales, service, CMS, or operations. That moment when you log into your account for the...
10 min read
How to write a blog post outline (tips + examples)
Welcome to the first installment of Ask a Content Strategist, with guest columnist Liz Murphy of Buona Volpe. Each month, Liz will answer your...